The Blog and Pony Show

Archive for December, 2011

Schifino Lee - 9:00 pm December 28, 2011

Schifino Lee celebrates clients’ advertising and branding milestones

Over the past few months, Schifino Lee has been celebrating 1-, 2- and 3-year “anniversaries” with our clients on the launch of their new brands, new websites or other milestones. To commemorate these events, Schifino Lee has created special anniversary cakes and delivered them as gifts.

The initiative was kicked off in November, with Auditz celebrating the 1-year anniversary of the company’s website; next it was America’s Battery Recyclers, who celebrated the 2-year anniversary of its name and branding. December marks anniversaries for Jones Lang LaSalle’s Urban Centre branding, Fountainhead Practice Management’s website, and Franklin Street’s rebranding.

So far, the response has been nothing but positive (who doesn’t love cake). Clients are surprised and appreciative of the unexpected treat; and it reminds them to start thinking about updating and renewing the work.


Amanda Koenn - 2:53 pm December 22, 2011

Schifino Lee brings clients together to donate bicycles and helmets to children in need this holiday

Schifino Lee brought together Clark & Martino, P.A. and ToyMakers of East Lake to join forces and provide bicycles and safety helmets to local children in need this holiday season. An initial delivery of 12 helmets and bicycles was delivered on Saturday, December 17th at the Union Street United Methodist Church in Clearwater, FL.

ToyMakers of East Lake is a non-profit organization that restores used bicycles to top condition and donates them to underprivileged children throughout the Tampa Bay area. When Schifino Lee made Clark & Martino aware of this initiative, they thought it would be a great opportunity to promote and encourage head-injury safety by donating new helmets with the bikes.

“We are very excited to partner with the ToyMakers of East Lake on this initiative,” said Dan Clark, Partner at Clark & Martino. “We truly believe in promoting safety through proper precautions, and we are grateful to help these children enjoy a happier and safer holiday season.”

ToyMakers of East Lake was just as enthusiastic about the new partnership. “Under the able leadership of Trevor Charlton, who founded the ToyMaker’s bicycle initiative, we’ve been delivering restored bikes to Tampa Bay children for several years now; including safety helmets is a natural fit and we sincerely appreciate the partnership with Clark & Martino in this effort,” said Bob Helms, President ToyMakers of East Lake.

If you’d like to make a monetary donation to support the initiatives of the ToyMakers of East Lake, please visit

Amanda Koenn - 4:13 pm December 19, 2011

Tampa’s Lowry Park Zoo selects Schifino Lee as agency of record

On the heels of the New Horizon’s branding work, Schifino Lee has also been retained by Tampa’s Lowry Park Zoo as its agency of record for creative and media services over the next 2 years to help promote zoo ticket sales, events and fundraisers.

“Tampa’s Lowry Park Zoo is a pillar to the identity of the Tampa Bay community, and many don’t know about their very important work to preserve our nature and wildlife,” said Paola Schifino, Principal of Schifino Lee. “Schifino Lee is thrilled to be able to contribute to this effort.”

Tampa’s Lowry Park Zoo is a 501(C)(3) not for profit organization and is accredited by the Association of Zoos and Aquariums (AZA). The AZA is America’s leading accrediting organization for zoos and aquariums and accredits only those institutions that have achieved the highest standards for animal care, education, wildlife conservation and science.

Read the full artical on the Tampa Bay Business Journal.

Amanda Koenn - 2:58 pm December 16, 2011

Happy Holidays from Schifino Lee

Wishing you and your loved ones peace, heath, happiness and prosperity in the coming new year.Watch our Schifino Lee Holiday Video.