Transforming on-hold to on-brand.
When two of the nation’s leaders in the on-hold and in-store marketing industry joined forces, the combined company needed a new brand name to fit its wider array of service offerings. Audio Messaging Systems (AMS) and IOHI together became Spectrio.
Schifino Lee worked with national leaders of Oldsmar-based AMS and Oklahoma-based IOHI to define the essence of the new company’s value proposition, and then create an engaging, original new name and brand. The name “Spectrio” reflects the broad spectrum of products and services offered by the company, while the branding matches its technology-focus and forward-thinking creativity. The new tagline: “Be heard. Be seen. Be inspired.”
Schifino Lee also acquired the web domain www.spectrio.com for the company, which was available due to the originality of the new name.
The new company combines the audio marketing skills of AMS with the interactive expertise of IOHI, to deliver solutions for on-hold messaging, IVR (Interactive Voice Response) prompts, ambient music and in-store digital signage. Spectrio’s clients include such national companies as LabCorp, Regions Bank, Terminix, Gerdau, Pep Boys, Raymond James Financial, Goodyear and Papa John’s Pizza.
This was the eleventh company Schifino Lee has rebranded in the past 12 months. “Creating new brands that help define a company’s value proposition and break through the marketplace clutter is a challenge we truly enjoy and excel at,” said Schifino Lee Principal Ben Lee. “Seeing the direct, bottom-line impact is also rewarding.”
For Spectrio, the new name has already proven popular with employees and customers. “Spectrio has received a great reaction from the new name, and it has helped them quickly frame their positioning and message to customers,” said Lee.