The Blog and Pony Show

Archive for April, 2012

Amanda Koenn - 5:31 pm April 19, 2012

Schifino Lee to present branding tips, best practices and case studies at April 30th Chamber event.

The Greater Tampa Chamber of Commerce brings together the leaders of our area’s most powerful businesses to learn from each other, share ideas and promote best practices.

As part of its monthly Competitive Edge Series, the Chamber is hosting a special program on Monday, April 30, 2012 called “Intersection: How Madison Avenue Creates Value for Main Street and Wall Street.” This is an excellent opportunity for businesses to learn about enhancing their brand from one of Tampa’s leading branding, interactive, advertising and marketing communications firms, Schifino Lee Advertising + Branding.

Ben Lee, Principal and Co-Founder of Schifino Lee and Evan Brownstein, Chief Creative Officer will be covering a variety of topics including how to increase a company’s value to customers, a proven step-by-step branding process, several successful case studies showing the impact of branding a company and steps that can be taken right now to grow and enhance a company’s brand.

The Competitive Edge Series program featuring Schifino Lee will be held at the Greater Tampa Chamber of Commerce, 201 North Franklin Street, Suite 201 on Monday, April 30th from 12:00 noon to 1:30 pm. Registration begins at 11:45 a.m. and lunch will be provided by Wright’s Gourmet House. Click here to RSVP for the event or call 813-276-9440.

Amanda Koenn - 3:37 pm April 5, 2012

Quaker Oats prepares Larry for bikini season

When a long-established brand like Quaker Oats decides to refresh their logo the advertising world pays attentions. Schifino Lee wanted to know the details behind the new Larry and the new look, so we investigated.

The makeover was moderate but very effective to convey the message Quaker Oats is selling its consumers, “energy and healthy choices.” Larry is still sporting his classic Quaker hat but has lost his double chin. “We took about five pounds off him,” said Michael Connors, Vice President of Design at Hornall Anderson. The overall makeover included a hair cut, a pricey facelift, and a trip to the gym. Connors and his team shortened Larry’s hair to keep him looking thin. They also removed the double chin and brought in the sides of his face to introduce a more youthful slimmer look. And the final touches included broadening Larry’s shoulders to finalize his healthy energetic appearance.

Overall, Larry is looking pretty good. Time and tweets will tell how effective Larry’s new look will work for Quaker Oats and PepsiCo Inc.