The Blog and Pony Show

Archive for May, 2012

Schifino Lee - 7:27 pm May 23, 2012

Mobile: the Reason Why Ad Sales Have Slowed for Facebook

Recent ad spending has taken a dip for the social networking behemoth, resulting in a Q1 sales decline of 6% from last year’s December quarter.

A regulatory filing made by the company originally blamed the downturn on seasonal ad spending fluctuations, but a recent amendment revealed a deficiency in the company’s mobile monetization strategy.

If users increasingly access Facebook via mobile products as a substitute for access through personal computers, and if we are unable to successfully implement monetization strategies for our mobile users… our financial performance and ability to grow revenue would be negatively affected,” reads the amendment.

Basically, more and more Facebook users are opting to access the site via their smartphones, rather than computers, thus bypassing the ads altogether.  With advertising accounting for more than 80% of the company’s profits last year, it could pose a major concern for investors if the newly public company fails to develop a winning strategy to combat this issue by next quarter.

It’s bizarre that Facebook is only addressing this issue now. Wouldn’t it have made more sense to develop a plan to leverage advertising for mobile before going public?

Schifino Lee - 8:36 pm May 21, 2012

Schifino Lee’s Salute to the US Air Force

With MacDill Air Force Base being located in South Tampa there was no way Schifino Lee could turn down the opportunity to work with the Airlift/Tanker Association in preparation of the 65th Annual Air Force Ball. Schifino Lee developed a poster, sponsor flyer, invitation and program cover for this annual event that honors the Air Force and supports the Tampa Bay community.

The theme of this year’s Air Force Ball is “Generations,” and celebrates the three generations of the US Air Force in the Tampa Bay area.  From World War II to the Cold War and Vietnam, the Air Force has played an integral part in the growth of our community.

All proceeds of the event go to Operation MacDill, a program at Monroe Middle School that addresses the academic and social needs of students, many who are transitioning to the Tampa Bay area as children of military parents. Another way the Air Force Ball benefits the Tampa Bay community is by allowing sponsors to fund the attendance of the most junior Air Force members, who may not otherwise get the opportunity.

The Air Force Ball will be held at the Tampa Convention Center on September 29, 2012 and will consist of a cocktail hour, dinner, an address from the keynote speaker, General Norton Schwartz, US Air Force Chief of Staff, and live music. Overall, the Air Force Ball is a great event for an even greater cause, and Schifino Lee is proud to be a part of it.