The Blog and Pony Show

Archive for February, 2016

Schifino Lee - 5:41 pm February 21, 2016

Two, New Fresh Perspectives

Kelecia

Introducing Our New Social Community Coordinator and Junior Copywriter

 

Last year ended strong and 2016 started even better at Schifino Lee. Thanks, in part, to the fresh perspectives of our two newest team members. Alecia Jurado, community coordinator, and Kelsea Fowler, junior copywriter, are first-hand experts in the ever-mysterious millennial perspective. Alecia’s skill for growing communities in social media pairs naturally with Kelsea’s love for writing. Yes, an alliance has been formed and Schifino Lee is enthused to nurture such a positive partnership.

Alecia Jurado, Social Community Coordinator

Born and raised in Tampa, Alecia received her Bachelor of Arts from Florida State University, where her passion for growing social communities led her to amazing advertising experiences. She’s a true Tampa-loving, ocean-obsessed, football-frenzied blondie with a propensity for social media. Alecia has created and implemented social media and community outreach strategies for well-known clients like National Geographic, The Florida Aquarium, Tenet Healthcare, Alessi, P&S Transportation, Ashley Nation, and many others. 

Kelsea Fowler, Junior Copywriter

Also a Tampa native, Kelsea has an affinity for creative writing. She graduated from Florida Southern College with a B.A. in Advertising. Previously a Schifino Lee intern, Kelsea’s passion for crafting phrases led her down the path of copywriting.  She’s a nature-loving, multi-instrument musician, and quite possibly a hippie in another life. When it comes to writing, Kelsea is a connoisseur of current language trends and aspires to be a game-changer in the creative ad industry.

Drop by Schifino Lee to meet our new additions! Alecia and Kelsea’s zesty, millennial perspectives are just what you need to get a daily dose of freshness. Already, they’ve put their thumbprints on the business community.  We can’t wait to see what’s next for this fantastic duo!

 

Schifino Lee - 11:06 am February 2, 2016

Schifino Lee Wins a W3 Award!

 

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This was a pretty sweet win for us at Schifino Lee. Not only was it an awesome site, but it was our own. The W3 Awards, judged by the Academy of Interactive and Visual Arts, only recognizes greatness as it exists on the internet. Websites are judged on their “creativity, usability, navigation, functionality, visual design, and ease of use.”

W3 Award 3           Website Wording Capture

What started as a simple grid based website turned into a full team effort. Creative directors, art directors, videographers, photographers, copywriters and programmers were all working behind the scenes to bring this site online. We first hit you in the face with our bold message of “Outsmart” on a simple orange background. Scrolling further down reveals a basic grid layout, however our homepage comes to life with the ability to start a video by hovering over each of the squares.

Geez, this was a lot of work. Just one square alone, the “WaZoo Beer Festival,” required building a very slim aquarium to hold the poured beer, but still allow the art work to be seen after the pour. We blended beers to get the right color, and tried several pours to get the right speed and foamy spillover. Which continued to spillover. Everywhere. The office smelled like a frat house in the middle of summer.

Another favorite was for Westshore Pizza, where we ordered the pizza, put it in a new clean box, and then shot it from above. The office immediately consumed every slice. Did you notice the random werewolf hand at the end?  Go back and look, it’s there.

The team page also followed this format, with each team member bringing their own personality to their own unique feature video with a Brady-Bunch-esque layout.

The about page is a super cool addition, diving more into our philosophy of “Outsmart” with a user controlled journey down the page.

So check it out, tell us what you think, and revel at our digital prowess.