The Blog and Pony Show

Archive for March, 2016

Schifino Lee - 3:02 pm March 30, 2016

Ready, Set, Go: Advice from Schifino Lee Intern Marissa Vega

Going in as a new account services intern at Schifino Lee, I was hoping to gain a lot of firsthand experience interacting with clients, facing deadlines and putting research to use. So far, that has been just it. I have been able to jump right in and be a part of the team. There is nothing like getting to work with and observe people who know how to think strategically and are willing to teach you the ropes. Here are some principles I’ve learned so far:

  1. Ask smart questions

No one can improve without asking and receiving feedback. There is always room for growth so ask.

  1. Respond to inspiration

Great ideas can come from anywhere, but you have to be open and do something about it. Don’t be afraid to speak up.

  1. Be ready for anything with a positive attitude

When you’re surrounded by people with a winning attitude, it’s contagious, and when you are willing to help in any way, more opportunities come up too.

As I graduate in May, I’m getting ready to enter the “real world,” though those late nights of studying seemed pretty real to me. I’m excited to find an account services job and officially be a part of the advertising world. Most of all, I’m grateful for this internship that has helped prepare me for the industry, and has taught me lifelong principles that I won’t ever forget.

Schifino Lee - 12:58 pm March 10, 2016

New Creative Director is a Natural Fit for Schifino Lee Team

Rob

 

After big wins at the recent 2016 Tampa Bay ADDY Awards, how does Schifino Lee raise its creative bar evenhigher? We found the answer in Rob McCormick, our new VP/Creative Director at Schifino Lee.

Rob was most recently Creative Director of Fry Hammond Barr (now &Barr), and before that Art Director at PUSH in Orlando. He began his career at the Miami Ad School, where building things that last was the main highlight of every course. It was there that epiphanies became a daily habit.

Where others see obstacles, Rob sees opportunities and ways to create things both new and emotional. He brings with him new perspectives that are guaranteed to change the way people think about advertising. Over the past 20 years, Rob’s creativity has set the bar high on some of the nation’s biggest brands and his uniquely artistic angles have touched multiple industries including: casinos, cruise lines, hotels, healthcare, restaurants, retail, television stations, tourism, spirits, sports, adventure parks and many more.

His co-workers say as a mentor, and friend, and a thinker — Rob’s different. When you need to clear your head, you may go for a walk. Rob goes for a 35-mile run. Or if you’re looking for adventure, you take a ski trip to Aspen. He takes a dip in the Amazon River. Maybe for vacation, you head to the beach. Rob spends 10 days meditating in the remote hills of Georgia. He’s always at peace, always thinking, and always ready for the unexpected.

Please join us in welcoming Rob to the team. You can reach him direct at rob@schifinolee.com.

Schifino Lee - 4:31 pm March 2, 2016

Advertising Ideas That May Or May Not Be Genius

Unconventional ads are becoming more bizarre every day. And this new trend of eccentric advertising draws a fine line between praise-worthy and weird. As demolishers of inside-the-box thinking, Schifino Lee would like to pay homage to three, insanely unique ads from our right-brained friends from around the globe.

Visit Philadelphia – Philazillas.

Kelsea Blog Photo - Philly

Philadelphia’s wacky new tourism ad sparks many questions: Why does skyscraper-size Ben Franklin have lazer-beam powers? What does this founding father have against an equally large philly cheesesteak? Who is the victor of this Godzilla-style battle?

The answers can only come from the creatives in charge at Red Tettemer O’Connell + Partners. The agency’s goal was to attract new visitors by having fun with the city’s famous icons, like history and cheesesteaks. Who could attest to a better combination? See the victoriously bizarre battle in action here.

Branded dreams

All in favor of putting paid advertisements into our dreams say … what? That’s right. Dutch production company, Studio Smack, is delving deeper (in our brains) than ever before. Recent brain science technology might just make a foreseen nightmare of branded dreams a reality. Before we jump ahead of the times, we should probably ask one question: does Coca-cola really belong in our REM cycle?  See what Studio Smack imagines branded dreams to look like here.

Agency Builds A Shower-Brainstorm Room

Every creative knows that the most genius ideas come in the shower. According to science, a shower’s warm water and relaxing environment produce high dopamine levels in our brain, which surge creativity. The Rhode Island-based agency, Nail, took this fact to heart and actually built a shower-brainstorm room in their office, so creativity could flow like the water. Perhaps it’s genius; perhaps just a wet mess. See the whole-hearted attempt here.