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Archive for April, 2016

Schifino Lee - 6:06 pm April 18, 2016

Schifino Lee Hooks Tampa Maid as Advertising Agency of Record

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Tampa Maid, the leading provider of innovative, value-added food products in North America, has appointed Schifino Lee Advertising + Branding as its new advertising agency of record.

Our goal is to position Tampa Maid as the leader in profit-driving, quality menu items, as well as an expert culinary resource within the food service industry.

Schifino Lee hooked Tampa Maid by addressing their business-to-business challenges with a new, strategic outreach plan to reach untapped markets. By shifting the brand’s messaging to align with their segmented audiences and by formulating an approach to thoughtfully engage them, we’ll meet multiple objectives from both a sales and communications standpoint.

Our two integrated campaigns, including digital and social media platforms, as well as a lead-generation microsite, YouTube pre-roll videos, email marketing and trend reports, will establish Tampa Maid as a valuable, thought-leadership partner to their customers.

“We are very excited to work with this fantastic business”, said Ben Lee, co-founder of Schifino Lee. “We look forward to what the future has in store for our partnership with Tampa Maid. ”

For more information on Tampa Maid, visit tampamaid.com. Follow Tampa Maid on Facebook and Twitter, plus check out tampamaid.com/irresistible to see the rollout of the new marketing campaign in coming months.