The Blog and Pony Show

Archive for July, 2016

Schifino Lee - 2:14 pm July 27, 2016

To Lure High-end Prospects, We Created An Irresistible Brand Story

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One of the Southeast’s top real estate development firms, Pollack Shores, came to Schifino Lee with a tough challenge: they needed to brand their new luxury apartment community, Marisol at Viera, in a distinctive way that stands out to prospective residents interested in experiencing the finer moments in life, together.

As a result of our strategic discovery process, we differentiated the community in a crowded marketplace with a brand story that transforms the target audience’s value of high-end amenities into a celebration of high-end experiences. With “live in the very moment” at the core of our messaging, our brand story inspired the target audience of older, double-income families to enjoy their surroundings and take part in all of life’s little excitements.

Through an integrated branding campaign that includes website, sales kit, collateral, signage, and environmental pieces, we’ve dramatically increased visibility of Marisol, captured over 60 leads from the website alone, and most importantly— exceeded goals for net leases and move-ins.

Schifino Lee - 9:53 am July 20, 2016

Schifino Lee announces partnership with the Humane Society of Tampa Bay

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In advertising, our primary goal is creating strategically-driven work that produces results for our clients. Usually those results come in the form of sales leads, website traffic, email subscriptions…but sometimes, our success is measured by benchmarks that are slightly warmer and fuzzier.

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Schifino Lee is excited to announce that we’ll be partnering with the Humane Society of Tampa Bay on a campaign to support fundraising efforts and community awareness for our furry friends. If you live in Hillsborough County, you’re probably familiar with the shelter from their exceptional local presence through adoption events, “block pawties” and happy hours. However, the true extent of their unwavering dedication to saving animals is astounding. In 2015 alone, the HSTB saved over 7,000 animals, saw over 40,000 pets in their Animal Health Center, and provided 189,000 pounds of food assistance, as well as 1,500 free vaccinations and microchips, to help disadvantaged neighborhoods or financially-struggling homes.

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This will be Schifino Lee’s second time teaming up with the Humane Society of Tampa Bay. In 2014, we lent our services to a pair of pups in need through the “Sabrastian” campaign, resulting in a successful joint adoption.

We’re proud to join forces once again to help this hardworking organization make strides towards eliminating animal homelessness in Tampa. And if we happen to adopt 6, 7, 10 office pets along the way…so be it.

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Schifino Lee - 3:36 pm July 15, 2016

Remarkable Law Firm Advertising. We Do That Too.

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Paul, Elkind, Branz & Kelton, is one of the premiere legal firms in DeLand, Florida. They are known throughout the surrounding counties for their passion, integrity, and personal care. However, the market was largely unaware of the full extent of services offered and was not reaching out to the firm for additional types of legal assistance. Schifino Lee was glad to remedy that. In order to create brand awareness and drive inquiries and referrals, we answered every query that could be asked of PEBK’s breadth and scope. Estate planning? Marriage contract? Equine law? “We Do That Too” became our client’s rally cry as the variety of specialties began headlining billboards, banner ads, and all forms of marketing collateral in DeLand. Furthering their brand awareness, we developed a positioning statement that encapsulated their comprehensive legal offerings and holistic method of operation. Paul Elkind Branz & Kelton became “The Total Law Firm.”

The strategy was brought to life through eye-catching design and exuberant headlines. Schifino Lee developed the firm’s new logo, website, and collateral materials as well as designed and placed billboards and a digital banner ad campaign.

Paul, Elkind, Branz & Kelton is a full service law firm, and wherever you are in life, they can help. For more information, check out the website we designed for them at www.Paulandelkind.com.

Click here to view the full campaign casestudy.

 

Schifino Lee - 4:47 pm July 5, 2016

Strengthening the Pride and Perception of Gerdau Steel

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While the media often paints a less than stellar picture of the steel manufacturing industry, our client Gerdau Steel (one of the industry’s global leaders) was interested in painting a more positive, and much more accurate, picture. One that touts the 11,000 high-paying jobs Gerdau provides to communities across the U.S. and Canada. Plus highlights their status as one of the top three recyclers in the nation, with a long commitment to sustainability. And most importantly, shows off the genuine pride of their hard-working employees.

So Schifino Lee took on the challenge, with the goal of not only enhancing their brand recognition with the American public, but also getting more talented recruits to join the Gerdau team. The solution is an integrated campaign of outdoor boards, airport signage, and digital banner ads driving to a landing page that lays out the striking numbers behind the economic benefits, sustainability initiatives and social responsibility of the company.

The “Steel Proud” campaign focuses on three key U.S. markets where Gerdau has a particularly vital impact on the communities, with executions featuring local landmarks built from Gerdau steel and actual steelworkers. We’re proud to say that though the campaign just recently debuted, we’ve already received great responses from our clients and the communities.