Schifino Lee recently teamed up with Athletes + Causes, a non-profit organization that creates and manages the charity organizations of professional athletes, to brand and launch the Lance McCullers Jr. Foundation for the Houston Astros pitcher and Tampa native.
When we met with McCullers, it was clear that animal advocacy would be the focus for his foundation. An already-avid volunteer and spokesperson for Houston Pets Alive, McCullers was a pro at promoting adoptions and raising awareness to end shelter euthanasia. He expressed that he especially wanted to help larger breeds because they are less likely to be adopted and tend to have higher kill rates, compared to puppies and small breeds. So, we knew his foundation’s logo and website should energize his community to save more animals through adoption and awareness.
The logo features a large dog in a house, representing the foundation’s goal of putting a roof over their heads. The house casts a shadow resembling a home plate – a subtle nod to McCullers’ career.