The Blog and Pony Show

Archive for October, 2016

Schifino Lee - 4:04 pm October 28, 2016

Greg Davis brings valuable experience to new role at Schifino Lee

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Schifino Lee’s latest addition to our talented crew is Greg Davis, our new Vice President and Director of Client Services. With an impressive roster of former clients such as Alabama Tourism, Food Network, and DIY Television, plus over 25 years of experience in the industry, Greg will be a key player in both building current client-agency relationships and establishing new ones.

Before arriving at Schifino Lee, Greg served as the President of d groupe, a division of Lewis Communications in Birmingham, which he founded in 2003. During his career, Greg has gained comprehensive experience in account planning, strategic media planning and creative strategy for regional and national accounts.

Greg came to be an ad guru after following in his father’s footsteps, both literally and figuratively. He went into the business after his dad’s work in the industry led them around the globe to London, Brussels, Tokyo, New York City and Los Angeles. Prior to attending and graduating from the University of Alabama, Greg received education at the American School of London and International School of Brussels.

Greg’s combination of razor sharp industry expertise and a laid-back, southern personality make him a welcome addition to the Schifino Lee family. Other big name clients he’s applied his branding skills to include Home & Garden Television, DCH Spine Care Center, First National Bank, U.S Department of Justice, St. Joe Company and Bridgestone USA.

Please join us in extending a warm welcome to Greg as he settles into the team. He can be reached at greg@schifinolee.com

Schifino Lee - 3:39 pm October 5, 2016

Reality-Is-Scarier-Than-Fiction In New Campaign From Schifino Lee

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We’ve done something tremendous. Looking party affiliates in the eye and daring them to laugh at a new reality. Whatever you believe, whomever you stand for, it’s time to smile, and make lite of the terror we’re all undergoing.

Mirroring the opening of Scream-A-Geddon — Tampa Bay’s scariest horror park — our nation’s scariest election is also taking place. Around the water cooler and across the media channels, we’re caught in a storm of worst-case scenarios where, if our candidate doesn’t win, you can’t imagine the screams that will be heard.

Scream-A-Geddon is now open, where the bravest souls enter the gates of Dade City’s haunted woodlands. Though, unlike the political realm, this phobic dream will be worse than the worst case scenario. And as such, we’ve highlighted your fears and displayed them by erecting unique double billboards that span Interstate 275 in Tampa.

Rather than take the typical path of showing off some hideous creature from the park, the tandem billboards will help break through the clutter and differentiate the attraction from its bigger competitors in Tampa and Orlando. These two tandem boards will also produce over 6,512,072 impressions during their 4-week period they are in-market. The full multi-media campaign placed by Schifino Lee also includes radio, Pandora and TV running from now until October 21st.

The billboard has only been posted for one week and has already garnered media attention from Tampa Bay Times, Brandon Tribune and NBC in addition to receiving 237,751 social media mentions.