The Blog and Pony Show

Archive for April, 2017

Nordin Benhalima - 10:16 am April 27, 2017

New Technologies – Tracking Retail Foot Traffic

storefont example

Today, more businesses and retailers want to accurately quantify and measure the impact of their advertising campaigns. Due to the fact that 77% of the US population has a smartphone, it is becoming easier to determine how many customers are actually visiting a store after they are exposed to an advertisement. Digital vendors are using location data (via GPS) at a store level to gain insights on user movement and offline behavior. Companies are now also able to determine how far a customer is traveling to their business, how frequent they are visiting, and the length of time spent at a single point location. This information is helping companies narrow down their target audience and run more effective advertising programs that drive more people in their doors.

If you want to learn more about these new tracking technologies, contact our VP / Media Director Nordin Benhalima. nordin@schifinolee.com or 813-258-5858 x236

Schifino Lee - 4:55 pm April 10, 2017

BE CAUSE.

loopblog

No one wants to be sold to. Or worse, lied to. Which is why Schifino Lee, an advertising agency, doesn’t believe in advertising. 

 

Intriguing campaigns are still king at capturing attention, but holding it now means less professional copy and more conversations. 

 

So don’t sell. Connect. 

 

The how is easy. Your audience is looking for something to belong to, something to root for, something to believe in. You can offer that. You can offer a cause. Companies like Coke, Apple, and TOMS are wildly successful, blossoming through the stratosphere because they offered a cause. Coke had happiness, Apple had a new way to think, and Tom gave back. Those are all big ideas that people believe in. Groups they want to assimilate with. Causes they want to be a part of. 

 

Which means, you need to know your true product. 

 

If you make widgets, make them because you have a reason in doing so. Maybe you think you can provide adventure, stir an emotion, help the elderly. But it’s not just a widget, its an opportunity. Here’s an example:

 

A coffee shop brews coffee so good it’s worth waking up an extra five minutes for. That five minutes could be used to do something nice for someone. Your brand is about doing something nice. “We believe five minutes can change the world” becomes your platform. You don’t make coffee, you make compassion. That’s your true product. And you get to reach a new audience. One that likes coffee. Another that wants to do some good. 

 

No more shrugging of the shoulders saying “I dunno. I exist to make money.” Instead, stand for something. People will follow you. Give them something to root for, they will cheer you on. Give them something to believe in, they’ll believe in you. Give them a cause, and they’ll buy your product. 

 

 Go team.