The Blog and Pony Show

Archive for July, 2017

Schifino Lee - 12:47 pm July 24, 2017

Reaping the Benefits of Hard Work


It’s safe to say that 2017 is going to be an impressive year for Schifino Lee. It’s only July and we’re already proudly displaying six new creative awards around the office—three GRAPHIS winners, two Davey’s, and a shiny Telly.

A 30-second video for the Tampa Museum of Art titled “Imagine That” received a prestigious GRAPHIS 2017 Platinum Award. Directed and shot by Steve Widoff, it’s prominently featured in the Ad Annual and online. In the same competition, we also received a Silver Award for our Clemente Museum poster. They’re both nice complements to the GRAPHIS Silver Award we won earlier in the year in the Logo Competition for the Athletes + Causes Lance McCullers Jr. Foundation logo. GRAPHIS is dedicated to recognizing exceptional work in Graphic Design, Advertising, and other fields. They feature award winners in their annual publications and on their website.

Hanging in our hallway wall are two new Davey Awards. One for the “Dog Origami” poster we created for Cody Consulting. Another for our TV commercial “Monolith” for Black Rock Grill. The Davey Awards feature the best ideas to come from smaller agencies with smaller budgets.

Last, but certainly not least, Schifino Lee brought home a Bronze 2017 Telly Award for our Homee TV spot “Shocking.” Special thanks to director Rob Tiisler and Company Man Studios for a marvelous production on Homee, as well as Black Rock Grill. The Telly Awards support and honor creative work in TV, cable, digital, streaming, and non-broadcast media.

Finally, we want to give a shout out to our wonderful clients on these projects for supporting great work, plus putting so much trust and confidence in the entire Schifino Lee team.

Schifino Lee - 1:41 pm July 12, 2017

Schifino Lee is right-brain ready with two new hires


We just added two fierce female creatives to our team. This pair could run laps around any other gang in the game- literally. Not only are they creative aces, able to solve problems with a pinch of copy and a dash of design, they’re also pros at brightening up the office with their positive attitudes and witty banter.

Katelyn Sykes, Copywriter Check her out on Linkedin
Katelyn is avid. At almost everything. She’s a runner, a seamstress, a mouseketeer, an avocado farmer, a coffee chugger, a double-triple college majorer, and a nerf-gun enthusiast. But above all else, she loves writing, which was one of her many majors at USF. It’s also why she interned at PUSH in Orlando and Schifino Lee before we offered her a full-time gig. Now she hones her style every day and delivers for clients like Alessi, The Tampa Museum of Art, and Ameriflight. She’s who every writer wishes they could be, if they wanted to run 13 miles every day while reciting unrequited puns from Star Wars.

Delaney Parsons, Production Artist Check her out on Linkedin
We have a feeling Delaney might be a spy for the illuminati, because when it comes to print production she truly is the all-seeing eye. Not one nitty-gritty detail escapes her notice. She’s a pro at helping us go from concept to flawless execution on every project. Delaney graduated from the University of South Florida – St. Petersburg with a BFA in Graphic Design and a minor in Art History. She then put those skills to work as a Junior Art Director at Dunn&Co., working on clients such as Tijuana Flats, Baxter Healthcare, and United Way, before joining our team. Her attention to detail extends beyond our four agency walls to everything from fashion and makeup, to fitness and form-perfect pushups. Don’t let her fool you though, we’ve seen her sneak a doughnut (or two) in the office.

When they’re not busy being creative craftsmen, these two are always up for good conversation, so feel free to stop by and say hello.

Harra Little - 4:28 pm July 10, 2017

The teachings of a teenage heartthrob.


Patrick Verona is dreamy. Anyone who has ever seen 10 Things I Hate About You will attest to that fact. To the men reading this, don’t lie to yourself, you know it too. But he’s more than a pretty face. And in the hundreds of times I’ve watched that cinematic masterpiece play out on my old VHS player, there’s always been one line he says in that perfect Australian accent that has stood out to me:

“Don’t let anyone, ever, make you feel like you don’t deserve what you want.”

He says this to a young Joseph Gordon-Levitt, encouraging him to stand up for himself and complete the cycle of the romantic comedy in which we all know he will get the girl. But even out of context, this has always been a powerful quote to me.

Take a step back from the silver screen with me for a moment. Here at Schifino Lee we work in an office made up predominately of women. Strong, ambitious women who every day come in to the office with the intent of meeting their own personal goals, while bettering the agency and advancing their knowledge of the industry.

And we do not subscribe to the age-old trope toted out in so many other movies that in order to succeed in your career you have to put other women down. Because we are well aware of the fact that our accomplishments and successes are not mutually exclusive. In fact, one of my favorite things about working with these intelligent women is that we are here to encourage and uplift each other on a daily basis.

Having a bad day? Well, I thought your design concept was refreshing and original.

Looking to further your career? Come shadow me for a few hours, I’ll teach you more about what I do.

Trying to expand your industry knowledge? I have a book you would love.

It’s these kinds of daily interactions that allow us to build a community of empowerment and positivity that keeps us women on each others side. We push each other to the next level of our careers, and keep track of each other’s goals so we can help in any way we can.

To the women in the office: you’re more than a pretty face. Don’t let anyone, ever, make you feel like you don’t deserve what you want.