The Blog and Pony Show

Archive for October, 2017

Schifino Lee - 11:07 am October 17, 2017

SPARKING NEW INTEREST FOR A WORLD-CLASS UTILITY CLIENT

 

While the branding campaign we created for Grenlec, one of the Caribbean’s leading electric utilities, was still generating buzz three years later, Schifino Lee decided it was time to dial things up a notch.

Building on the “Energising Our Grenada” marketing message, we developed an integrated campaign for 2017 around the theme “Good for Grenada.” We reinforced the utility’s positioning as a reliable, forward-thinking provider and introduced a new mix of broad-based advertising, email, social, and other tactics to share all the ways Grenlec serves its customers and communities.

 

 

The Facebook campaign alone generated millions of paid ad impressions, hundreds of thousands of organic impressions, and more than a thousand new followers. Not bad for an island of 106,000 people.

For more energizing creative, check out the full Grenlec case study on our site.