The Blog and Pony Show

Archive for January, 2018

Schifino Lee - 11:44 am January 23, 2018

Join us in welcoming Salem’s Gyros & More as our new client

We are proud to announce we have been selected by Salem’s Gyros & More to assist with their rebranding and marketing communications. Salem’s has 13 great locations throughout the Tampa Bay area and has been serving up delicious, high quality food for 30 years! From gyro to wings to fried chicken, Salem’s has something for everyone. We are so excited to be working with the Salem family!

“We want to make great food… but we also want to make a difference in the communities we serve.”

– Salem Gharsalli, Chief Executive Officer

Schifino Lee - 3:01 pm January 22, 2018

Schifino Lee Wins Big in 2018 Graphis Advertising Awards

 

Schifino Lee Advertising + Branding picked up two Platinum awards in the Graphis Advertising Annual 2018 competition. The Platinum award is the highest honor bestowed by Graphis, and Schifino Lee is one of just nine agencies worldwide to win in the “Video” category this year. The awards were presented for two digital videos, both produced by Schifino Lee for the Tampa Museum of Art.

“Our goal was to position the museum as a place for creative inspiration,” said Chad Grandey, creative director of the videos. “These ads show that art is for anyone—not just the elite. That’s why it’s such an honor to be recognized by Graphis for the spots.”

 

 

Graphis selects entries for the purpose of showcasing the best creative work of each year, resulting in a cross-sampling of superior pieces from specific categories. Both of Schifino Lee’s videos appear in the same category; the spots were shot and edited locally in Tampa Bay by Steve Widoff (director) and feature creative spins on how the everyday person can interpret art.

In addition to earning two Graphis Platinum awards, Schifino Lee’s integrated campaign has significantly increased foot traffic and general brand awareness for the Tampa Museum of Art. Since winning the account just two years ago, Schifino Lee has helped the museum achieve their largest July attendance on record and increased overall household memberships.