Schifino Lee Advertising + Branding picked up two Platinum awards in the Graphis Advertising Annual 2018 competition. The Platinum award is the highest honor bestowed by Graphis, and Schifino Lee is one of just nine agencies worldwide to win in the “Video” category this year. The awards were presented for two digital videos, both produced by Schifino Lee for the Tampa Museum of Art.
“Our goal was to position the museum as a place for creative inspiration,” said Chad Grandey, creative director of the videos. “These ads show that art is for anyone—not just the elite. That’s why it’s such an honor to be recognized by Graphis for the spots.”
Graphis selects entries for the purpose of showcasing the best creative work of each year, resulting in a cross-sampling of superior pieces from specific categories. Both of Schifino Lee’s videos appear in the same category; the spots were shot and edited locally in Tampa Bay by Steve Widoff (director) and feature creative spins on how the everyday person can interpret art.
In addition to earning two Graphis Platinum awards, Schifino Lee’s integrated campaign has significantly increased foot traffic and general brand awareness for the Tampa Museum of Art. Since winning the account just two years ago, Schifino Lee has helped the museum achieve their largest July attendance on record and increased overall household memberships.