Unconventional ads are becoming more bizarre every day. And this new trend of eccentric advertising draws a fine line between praise-worthy and weird. As demolishers of inside-the-box thinking, Schifino Lee would like to pay homage to three, insanely unique ads from our right-brained friends from around the globe.
Visit Philadelphia – Philazillas.
Philadelphia’s wacky new tourism ad sparks many questions: Why does skyscraper-size Ben Franklin have lazer-beam powers? What does this founding father have against an equally large philly cheesesteak? Who is the victor of this Godzilla-style battle?
The answers can only come from the creatives in charge at Red Tettemer O’Connell + Partners. The agency’s goal was to attract new visitors by having fun with the city’s famous icons, like history and cheesesteaks. Who could attest to a better combination? See the victoriously bizarre battle in action here.
All in favor of putting paid advertisements into our dreams say … what? That’s right. Dutch production company, Studio Smack, is delving deeper (in our brains) than ever before. Recent brain science technology might just make a foreseen nightmare of branded dreams a reality. Before we jump ahead of the times, we should probably ask one question: does Coca-cola really belong in our REM cycle? See what Studio Smack imagines branded dreams to look like here.
Agency Builds A Shower-Brainstorm Room
Every creative knows that the most genius ideas come in the shower. According to science, a shower’s warm water and relaxing environment produce high dopamine levels in our brain, which surge creativity. The Rhode Island-based agency, Nail, took this fact to heart and actually built a shower-brainstorm room in their office, so creativity could flow like the water. Perhaps it’s genius; perhaps just a wet mess. See the whole-hearted attempt here.