The Blog and Pony Show

Schifino Lee - 11:45 am April 24, 2014

Insuring an improved user experience for M.E. Wilson

Posted in Advertising, Agency News, Client News, Digital, Interactive

M.E. Wilson, “one of the top risk management and insurance agencies in the nation” according to The Independent Agents of America, needed a trusted partner to update the company’s website. So when choosing the right firm to do the redesign, it was no surprise that the insurance agency founded 94 years ago selected the advertising agency that has stewarded the M.E. Wilson brand for the past 12 years: Schifino Lee.

As the virtual face of the company, M.E. Wilson’s website speaks to customers and facilitates a deeper working relationship between the company and its clients. M.E. Wilson tasked Schifino Lee to not only redesign the site, but also improve the overall user experience for both desktop and mobile visitors. The new site’s homepage now welcomes visitors with a clean, uncluttered design and features content showcasing the agency’s services and expertise. The redesign also includes new elements such as client videos and testimonials.

Navigating the insurance marketplace can be a tough task, and Schifino Lee understands how important it is to simplify content and navigation by highlighting only what’s necessary. We are proud of our long-standing relationship with M.E. Wilson and highly recommend them as their insurance customers ourselves.

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