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Schifino Lee - 3:10 pm April 2, 2013

Merchants Association of Florida Announces Name Change to Sherloq Solutions

Posted in Advertising, Branding, Client News

New Name. New Look. New Vision.

Merchants Association of Florida, Inc. (MAF) is now Sherloq Solutions. The new name, new logo as well as the tagline – Business Problems Solved – are all part of the company’s rededicated focus on the collection industry, delivering innovative solutions and unequalled support. The new Sherloq brand will be introduced in website marketing, sponsorships and advertising on April 2.

“The new Sherloq Solutions name marks a new era for the company, a full-service resource that delivers the gift of time, money and peace of mind,” said Erik Greer, President. “Sherloq Solutions is the outsource organization with the experience, expertise, structure and extreme personal care to represent your business as you would yourself. Sherloq Solutions is committed to helping its customers track down information and revenue.”

 

The name change demonstrates the company’s commitment in helping its customers achieve their goals by our increased investment in data and technology. “Sherloq stands for ingenuity, problem solving, resourcefulness and knowledge, while the ‘Q’ at the end connotes uniqueness and intelligence. It all fit their mission of tracking down information and revenue for clients,” said Ben Lee, Principal of Schifino Lee, the branding firm behind the new name and image.

The rebranding represents Sherloq Solutions’ expanded mission to use great technology along with our very experienced staff to produce timely and positive results. Sherloq Solutions’ new name reflects the resourcefulness, tenacity, personal service and loyalty to our customers practiced by MAF for nearly 100 years.

“Understanding that the Sherloq website would be a primary touch point for the brand’s audience, our goal was to make the site as user friendly as possible in an effort to increase sales leads and convert prospects. I believe their new website will do just that,” said Ian Nerney, Project Manager at Bayshore Solutions, the firm building the new website.

For more information about Sherloq Solutions, visit www.sherloqsolutions.com.

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