The Blog and Pony Show

Amanda Koenn - 1:27 pm August 29, 2012

Schifino Lee Creates a New Way to Communicate Tampa’s Business News

Posted in Advertising, Digital

There are approximately 16,000 journalists anticipated in Tampa Bay for the Republican National Convention. That is 4X more than for the Super Bowl. The Greater Tampa Chamber of Commerce recognized this as a unique opportunity to show the world that Tampa is one of the brightest regions for business success.

To engage with this influential audience of journalists, the Chamber of Commerce hired Schifino Lee to develop the Tampa 2012 Media Center, a website containing some of Tampa Bay’s most intriguing business success stories. The Tampa Media Center, www.tampamediacenter.com, provides ready access to a trove of relevant news stories for journalists to utilize. The website allows visitors to search by category or browse through all stories. All content is easy to find and share.

Schifino Lee was responsible for the website’s creative design, logo development, copywriting, and website programming. Tampa-based journalists with global business writing experience were brought on board by Schifino Lee to interview subjects and write the stories.

On the site, you will find a range of stories, from the Association to Advance Collegiate Schools of Business to Raymond James to Moffitt Cancer Center. Each story is also linked with related information, furthering the goal of making it as easy as possible for influential journalists to write positive stories about Tampa’s business environment.

How bright is the Tampa business story?

Tampa has received multi-million dollar investments from Jeff Vinik, the Blackstone Group, and the Bill & Melinda Gates Foundation within the last 2 years. Tampa has the business environment that powers the founding of companies from Outback to Wikipedia to M2Gen. The business stories on the Tampa Media Center website include over 100 success stories joined by the fact that Tampa has the business resources that made them possible. Tampa truly brings to life the idea of Stronger and Brighter Together.

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