The opening of the new Exchange Marketplace as part of the Affordable Care Act created a game changing opportunity at HealthPlan Services℠ (HPS), the nation’s leading technology, sales, retention and administrative services provider for the insurance and managed care markets. The Tampa-based company engaged Schifino Lee to position its brand as the premier solutions provider for helping major insurance carriers navigate the private-to-public transition.
Through in-depth interviews with key staff and industry experts, Schifino Lee discovered that insurance carriers abhorred the business risk and uncertainty inherent in the opening of the new Exchanges. We also learned HPS had engineered its services and technology solutions to specifically address those same business issues.
This dual insight lead Schifino Lee to conceive HPS’s new tagline: “Solutions to Uncertainty.”
Based on this brand positioning, Schifino Lee executed new collateral, executive presentations, tradeshow displays, posters and more. The new look-and-feel is based on the need for a map to navigate a complicated system of stops and destinations, and how HealthPlan Services offers a smart and reliable path to follow in an otherwise uncertain marketplace