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Schifino Lee - 4:11 pm July 26, 2011

Schifino Lee illustrates presidential leadership qualities for Hillsborough County Bar Foundation

Posted in Advertising

 

To promote the recent Hillsborough County Bar Foundation’s annual Law and Liberty Dinner, Schifino Lee combined symbolic art with inspiring messaging to highlight the appeal of the keynote speaker, best-selling author and TV commentator Doris Kearns Goodwin.

 In a phone conference with the Schifino Lee team, Ms. Goodwin said her speech would focus on the qualities that make an effective leader in time of crisis. Her examples would be Presidents Abraham Lincoln and Franklin Roosevelt. Goodwin won the Pulitzer Prize for History in 1994 for No Ordinary Time: Franklin and Eleanor Roosevelt: The Home Front in World War II and her 2005 bestseller Team of Rivals: The Political Genius of Abraham Lincoln is the basis of Steven Spielberg’s next film.

Goodwin’s phone conversation inspired Schifino Lee art director Eric Clark to create a stylized double portrait of Lincoln and Roosevelt that was used in advertising, direct mail and collateral for the dinner.

Clark said about his artwork, “The idea of a dual portrait of the two grew out of their shared values. We wanted the art to have an historic feel, but also evoke energy and fun because Doris Kearns Goodwin is a great scholar and a very entertaining speaker. The illustration mixes art deco style (which contrasts strength with delicacy) with contemporary digital execution that adds dimensional and thematic depth through subtle layering.”

When Goodwin saw the portrait she pronounced, “I love it!” immediately recognizing that the symbolism of the art paralleled her lecture, and the artistic elegance enhanced the theme.

With the speaker enthusiastic and the work receiving overwhelmingly positive responses from the dinner guests, Schifino Lee was proud to be a part of an enormously successful event that benefited an extraordinarily worthy cause.

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