The Blog and Pony Show

Schifino Lee - 4:24 pm February 21, 2011

Schifino Lee launches new agency website & blog

Posted in Advertising, Agency News, Branding, Interactive, Press Release

Why are we refreshing our website? For the same reasons every business should consider:

  • To better represent who we are today (not last year or 2-3 years ago)
  • To take advantage of innovations in web programming
  • To simplify navigation for quicker arrival at what visitors want to see
  • To build a better showcase for our work
  • To create an efficient platform for future content
  • To refine our design aesthetics

As a leading provider of online solutions, our business has evolved so our online presence had to as well.
It’s imperative that we have a site that exemplifies what a website should be for our business and to convey our brand personality.

Some improvements you will see:

  • Featured work on the home page. Our product is what visitors want to see, so there it is.
  • More interactivity, because many brand experiences happen on the web today
  • New options for searching our online portfolio by industry and by category
  • A complete overhaul of our Blog to reflect the most current agency and industry information

And a few features you can’t see: We built it on an open-source CMS for easy updating; and we’ve incorporated some best practices for SEO (search engine optimization).

So please explore Schifino Lee’s new web experience, follow us on Twitter and visit often to see new content and catch up with our “Blog & Pony Show.”

For more information visit our website at www.schifinolee.com or please contact Ben Lee or Paola Schifino at 813-258-5858, exts. 224 and 223, respectively, or at ben@schifinolee.com and paola@schifinolee.com.

One Response

  1. Thaddeus Bereday says:

    Ben, Paola — this is very smart! Nice work. I want you to build mine too!

    Best,

    Thad

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