We constantly strive to push past barriers, surpass goals, and create amazing results for clients. So when Scream-A-Geddon, Tampa Bay’s first independent horror park, challenged us to beat the results we achieved for them last year, we weren’t scared in the least.
How exactly did we pull it off? By coming up with an outrageous, newsworthy, creative idea that tapped into the real world horrors of this year’s election. Our double billboards spanning both sides of Interstate 275, with larger-than-life images of Donald Trump and Hillary Clinton, generated a ton of Internet buzz for our client. Photos of the billboards on Scream-A-Geddon’s Facebook page garnered over 3,000 likes and 978 shares. Local news outlets ran stories on the very timely executions. And the campaign’s mobile ads on Pandora snagged 25,000 clicks and reached over a million people in less than a month’s time.
But the most important result, by far, is the crowd our work helped drive to Scream-A-Geddon. Park attendance jumped a whopping 50% from last year. Not only did we hit our client’s aggressive sales goals, we made them a true competitor to some of the biggest horror attractions in the whole state.
Now that’s an awesome way to keep even a client who specializes in horror… smiling.