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Schifino Lee - 6:44 pm March 29, 2012

Schifino Lee hires Director of Digital Innovation

Posted in Advertising, Agency News

If the right-brain is creative thinking and the left-brain is logical thinking, then Josh St. Aubin is Schifino Lee’s cerebral cortex.

On one hand, he is a talented designer with strong visual arts skills. On the other, he’s a brilliant programmer fluent in multiple languages: HTML, CSS, JavaScript, ActionScript, Flash, XML, Flex, PHP, ASP… the guy is scary-good.

“The digital landscape is in a state of constant change. Your customers want more than a website for your company. Today’s consumers spend more and more time online while engaging with multiple touch points that include social media, display, email, applications and mobile. When you utilize these new channels to their fullest potential, you capitalize on huge opportunities to connect with you customers.”

For 12 years, Josh has created innovative communications and experiences that helped build brands such as Dollar Rent A Car, Thrifty Car Rental, Transitions, Melitta, Badcock Home Furnishings and the New York Rangers.

Josh’s B.F.A. is from the International Academy of Design and Technology. He is a believer in “touch-nology,” and feels that the primary benefit of any innovation centers on its ability to connect people with experiences they love and enjoy.

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