I’ve found that those of us on the creative side of advertising didn’t really have a choice. We were born this way. We feel the need to create and we do it. We must have an outlet lest it drive us insane. Art directors, copywriters, production artists, creative directors…we all felt the calling.
Growing up I always had a new art project. Like most kids, it started as finger painting, then crayons. Before long, I was taking art lessons, painting, drawing, sculpting, photography, writing stories- anything to keep the creative juices flowing. Before long, it evolved into learning guitar, and later bass, drums, and eventually singing. Playing music soon led to starting and joining bands. The bands needed promotional materials but we never had the funds to pay someone to create it all for us. So, this led to me learning graphic design, website design, marketing, computer animation, photography, and video editing. The need to learn and create led to more learning and creating. I could never get enough!
When the reality sunk in that my dreams of rock stardom may fall through, I began to think about what I wanted to do with my life. There was no question that it had to be creative, so I started at a small company as a graphic designer using the skills from all that learning and creating.
I think most of us have similar backstories. We often have creative hobbies that exist outside of work, from music and fine art to woodworking and photography. Whatever the medium, it all comes from the same place. Along with that insatiable urge to create, create, create.