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Roxie Clements - 3:01 pm June 10, 2015

Art Truly Imitates Life

As the aunt of a teenager with Asperger syndrome, I was astonished how closely “Curious Incident of the Dog in the Night-Time”, a beautiful Broadway play, depicted life through the perspective of a young boy named Christopher afflicted with Asperger syndrome, an autistic disorder.

The play was made all the more poignant to me with Taylor Trensch (in photo above) playing the part of Christopher. Taylor is my significant other of six year’s son, and shares the lead role of the play with Alex Sharp (winner of the 2015 Tony Award for Best Actor). His portrayal of this syndrome was deeply moving for me as I recognized in it the effect of the syndrome on my nephew, my brother, sister-in-law, and their family.Those who suffer from this disorder experience great discrepancy between their intellectual and social abilities. It is rare to find artwork that truly imitates the realities of life, and further even rarer to find artwork centered on such a particularly unique and specific perspective.

The purpose of art is to express. In the case of “Curious Incident of the Dog in the Night-Time”, the objective is to allow viewers to experience the story line of the play through Christopher’s perspective. Marianne Elliot’s leadership and direction of the play allow all who experience this performance to fully immerse themselves in Christopher’s world-view and understand his actions, thoughts, and words in a way that would be impossible to replicate in reality.  For that, she deservedly received the 2015 Tony for Best Director for the play.

“Curious Incident of the Dog in the Night-Time” won five of the six 2015 Tony Awards for which it was nominated, including Best Play, Best Director, Best Actor in a Leading Role of a Play, Best Scenic Design of a Play, and Best Lighting Design of a Play.

I am immensely proud of my nephew for his bravery and continued success in facing Asperger syndrome, my brother and sister-in-law for their continued support and strength, and Taylor for his ability to accurately and sensitively share with the world the struggle experienced by those with this disorder and their families.

Roxie Clements - 12:52 pm January 17, 2011

Slee helps end the foreclosure crisis

“Creating a great user experience and establishing a superior brand, in addition to providing outstanding service offering is important to us. With Schifino Lee we accomplished it all.”

—Eric Friedman, President of PREO LLC

Schifino Lee has helped Tampa, Fla.-based PREO rebrand itself and its website with a consumer friendly new face and user experience that captures the brand’s promise of value and speed.

PREO is the complete online solution the real estate market needs to make short sales work. PREO brings together lenders, buyers, homeowners and realtors to turn foreclosed and underwater properties back into family homes.

The new look and user experience was the result of a series of calculated steps, designed to ensure that the online marketplace for short sale and REO properties matched consumer needs, as well as the brand characteristics of the company.

Schifino Lee researched how consumers use online sites to search for short sales and utilized these findings to help PREO keep its promise to make short sales and REO sales faster, cheaper and easier for everyone involved.

Value is important because, in this economy, people expect to get the best home for a great price. But equally important is the speed at which a short sale can be realized – typically not short at all. PREO offers the best value by listing the lender’s lowest acceptable price, which speeds up the sale process, because consumers are no longer guessing what the bank expects for the property, the deal can be done more quickly on PREO deals – in approximately 45 days.

Roxie Clements - 2:00 am February 8, 2010

Reaching above and beyond takes ingenuity and the right steel

Steel is in everything we drive, live in and most things we use, but do you know who the leader is in the mini-mill steel industry? 

Schifino Lee Advertising + Branding has been engaged by Gerdau Ameristeel to create a national advertising campaign to increase the profile of their company.  I’m pleased to have the opportunity to help this new client tell its story and reach out to customers.  The new campaign will help position and recognize Gerdau Ameristeel as an industry leader in steel production and scrap metal recycling.

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