The Blog and Pony Show

Schifino Lee - 11:12 am November 16, 2017

Schifino Lee revs up creative team

Posted in Advertising, Agency News, Culture

More creative horsepower for our clients. Schifino Lee welcomes Lenna Curry, a powerful new engine for creativity, who’s driven by expertise in digital marketing, loyalty marketing, and brand advertising. As our newest content strategist and word wizard, she brings savvy big league experience from Subaru of America, Mercedes-Benz USA, and more. Lenna began her journey at The […]

Schifino Lee - 3:36 pm November 3, 2017

The Early Bird Gets The Eggnog

Posted in Advertising, Design

Don’t do cookie cutter holiday campaigns. This season, stand apart from store-bought cards and passe fruitcake. Whether you’re looking for a heartwarming print greeting or a hard-hitting e-blast, Schifino Lee has the creative wits and strategic know-how to deliver the goods. Our award-winning creatives custom tailor campaigns to fit your business – no two are […]

Schifino Lee - 11:07 am October 17, 2017

SPARKING NEW INTEREST FOR A WORLD-CLASS UTILITY CLIENT

Posted in Advertising

  While the branding campaign we created for Grenlec, one of the Caribbean’s leading electric utilities, was still generating buzz three years later, Schifino Lee decided it was time to dial things up a notch. Building on the “Energising Our Grenada” marketing message, we developed an integrated campaign for 2017 around the theme “Good for […]

Schifino Lee - 11:54 am September 18, 2017

Advertising as a Catalyst for Change

Posted in Advertising

In the third and final installment of my inspired takeaways from this summer’s Cannes Lions experience, I want to highlight the presentations around the true good that the advertising industry does. Unfortunately, much of our industry has a bad reputation because people associate us with late night infomercials of guys screaming at you about amazing […]

Schifino Lee - 9:37 am September 6, 2017

How to be Authentically “Authentic” with Your Brand Authenticity

Posted in Advertising, Branding, Media

In part two of my series on key takeaways from the 64th Cannes Lions International Festival of Creativity, let’s talk about the power of authenticity for both personal and corporate brands. When you think of “authenticity”, what does that mean to you? Do you think of how it relates to your work, or maybe the […]