The Blog and Pony Show

Schifino Lee - 5:31 pm February 9, 2012

Tampa Bay Sports Commission is “New Now” in 2012

Posted in Client News

If you build it, they will come. Many people live by this mantra; however the Tampa Bay Sports Commission decided to take a much more proactive approach. By the end of 2012, nearly $120 million will have been invested to improve the Tampa Bay Times Forum, University of South Florida Athletic District and several other [...]

Schifino Lee - 4:16 pm February 1, 2012

Show Your Best Stuff

Posted in Digital, Technology

Being a small company doesn’t mean you need to look like a small thinker. Cary Showalter came to Schifino Lee to develop a site that could exude the professionalism and personality of his company, ShowTech Solutions. ShowTech was founded by Cary in order to share his extensive IT experience, along with his business expertise, to [...]

Schifino Lee - 4:32 pm January 19, 2012

Schifino Lee renames and rebrands AMS as Spectrio to better reflect company’s broad new spectrum of service

Posted in Branding, Client News, Press Release

Transforming on-hold to on-brand. When two of the nation’s leaders in the on-hold and in-store marketing industry joined forces, the combined company needed a new brand name to fit its wider array of service offerings. Audio Messaging Systems (AMS) and IOHI together became Spectrio. Schifino Lee worked with national leaders of Oldsmar-based AMS and Oklahoma-based [...]

Schifino Lee - 6:37 pm January 18, 2012

Getting the band back together

Posted in Agency News

I am very excited to return to Schifino Lee team after an 8-month hiatus at another branding agency. Not only am I bringing back a stronger base of account planning and branding experience, but I am rejoining an even stronger team at Schifino Lee. It’s not often a person gets the chance to examine their [...]

Schifino Lee - 9:00 pm December 28, 2011

Schifino Lee celebrates clients’ advertising and branding milestones

Posted in Advertising

Over the past few months, Schifino Lee has been celebrating 1-, 2- and 3-year “anniversaries” with our clients on the launch of their new brands, new websites or other milestones. To commemorate these events, Schifino Lee has created special anniversary cakes and delivered them as gifts. The initiative was kicked off in November, with Auditz [...]