The Blog and Pony Show

Schifino Lee - 11:46 am November 19, 2014

New Branding for An Established Leader: Great Insights + Passions = Greater Outcomes

Posted in Advertising, Agency News, Branding, Client News, Design, Digital, Florida, Graphic Arts, Tampa Bay Happenings

Tindale Oliver has provided industry-leading planning, design and engineering to public and private sector clients throughout the United States since 1989. However, the company’s image and message had not kept pace with its national growth and expansion of service offerings. So Schifino Lee was engaged to refresh Tindale Oliver’s branding, website and collateral as part [...]

Schifino Lee - 5:10 pm November 5, 2014

Schifino Lee Advertising + Branding Honored with Three Davey Awards

Posted in Advertising

Schifino Lee was recently presented three Davey Awards honoring its creative advertising campaigns for HOPCO Foodservice Marketing, the Hillsborough County Bar Association’s Law and Liberty Dinner, and Lowry Park Zoo’s WaZoo Beer Fest.  The Davey Awards are judged and presented by The Academy of Interactive and Visual Arts. The Davey Awards are international creative awards [...]

Schifino Lee - 3:15 pm October 30, 2014

What Is In a Name?

Posted in Advertising, Branding

Dayton Hudson Corporation became Target and has shown growth in the billions. The Quarrymen became The Beatles and took the world by storm. In 2010, Schifino Lee helped Network Liquidators become  VOLOGY and it has grown into a  $100 million+ success story today. Our philosophy is: A brand’s culture guides its name choices.  A name [...]

Schifino Lee - 11:33 am October 22, 2014

Terror Has a New Address and We Helped Put It There

Posted in Advertising

To scare up ticket sales for ZooBoo, the annual Halloween event at Tampa’s Lowry Park Zoo, Schifino Lee created a frightening new advertising campaign that’s currently running throughout Tampa Bay. Print ads, billboards, digital, collateral materials, radio, and even TV, all feature creepy creatures from ZooBoo’s newest haunt, London Frightmare. “Each year, we gather as [...]

Schifino Lee - 5:23 pm October 21, 2014

Schifino Lee Creates Original Artwork to Promote Tampa Museum of Art’s Pavilion XXIX Gala

Posted in Advertising, Agency News, Client News, Design, Digital, Florida, Graphic Arts, Print, Tampa Bay Happenings

Original artwork created by Schifino Lee Advertising + Branding is being used to promote the Tampa Museum of Art’s Pavilion XXIX gala. The artwork features the human form illuminated by glowing hand-drawn letters in multi-colored light, depicting the word “Pavilion” and the museum’s logo. The artwork conveys the fundraising event’s theme, “Immersion of Light & [...]