The Blog and Pony Show

Schifino Lee - 3:15 pm October 30, 2014

What Is In a Name?

Posted in Advertising, Branding

Dayton Hudson Corporation became Target and has shown growth in the billions. The Quarrymen became The Beatles and took the world by storm. In 2010, Schifino Lee helped Network Liquidators become  VOLOGY and it has grown into a  $100 million+ success story today. Our philosophy is: A brand’s culture guides its name choices.  A name [...]

Schifino Lee - 11:33 am October 22, 2014

Terror Has a New Address and We Helped Put It There

Posted in Advertising

To scare up ticket sales for ZooBoo, the annual Halloween event at Tampa’s Lowry Park Zoo, Schifino Lee created a frightening new advertising campaign that’s currently running throughout Tampa Bay. Print ads, billboards, digital, collateral materials, radio, and even TV, all feature creepy creatures from ZooBoo’s newest haunt, London Frightmare. “Each year, we gather as [...]

Schifino Lee - 5:23 pm October 21, 2014

Schifino Lee Creates Original Artwork to Promote Tampa Museum of Art’s Pavilion XXIX Gala

Posted in Advertising, Agency News, Client News, Design, Digital, Florida, Graphic Arts, Print, Tampa Bay Happenings

Original artwork created by Schifino Lee Advertising + Branding is being used to promote the Tampa Museum of Art’s Pavilion XXIX gala. The artwork features the human form illuminated by glowing hand-drawn letters in multi-colored light, depicting the word “Pavilion” and the museum’s logo. The artwork conveys the fundraising event’s theme, “Immersion of Light & [...]

Schifino Lee - 3:04 pm October 7, 2014

Schifino Lee’s Triple-Load of New Talent

Posted in Advertising, Agency News, Florida, Tampa Bay Happenings

To ensure our clients get the freshest thinking and highest quality work, we’ve added three outstanding young members to our account and creative teams: Junior Art Directors Heather Fitzpatrick and Heather Fako, along with Account Executive Kendra Mahon. Kendra Mahon, Account Executive Kendra brings extensive agency experience to Schifino Lee in tourism and hospitality having [...]

Schifino Lee - 4:57 pm September 18, 2014

Who Created a Winning Case with Ben Stein? Anyone? Anyone? Schifino Lee.

Posted in Advertising, Agency News, Client News, Design, Florida, Graphic Arts, Media, Press Release, Tampa Bay Happenings

  The Law & Liberty Dinner is an annual fundraising event put on by the Hillsborough County Bar Foundation that Schifino Lee has been a creative partner for since 2008. Once again, we developed the creative materials used to introduce the keynote speaker and attract donors for the event. This year’s speaker was Ben Stein, [...]