The Blog and Pony Show

Amanda Koenn - 11:49 am March 24, 2015

How to Target the Modern Day Mom

Posted in Advertising

While in a recent meeting discussing the target audience (mothers in the Tampa Bay Area) for a new client it hit me- I now fall into this category! Being a new mom has been extraordinary, exhausting, frustrating, scary, and perfect all at the same time. Before having my daughter Chloe, I knew that I wanted [...]

Schifino Lee - 10:07 am March 12, 2015

Schifino Lee Hires Train Robber and YouTube Star for Creative Team

Posted in Agency News, Culture

There are a couple of talented new art and copy slingers at Schifino Lee with an arsenal of creative experience behind them. Beyond their award-winning work and experience with national advertising campaigns, they’re also pretty cool guys. Mike Looper, Copywriter Mike “Loop” Looper claims to be a former train robber and a one-time almost-extra in [...]

Heather Fako - 4:18 pm March 9, 2015

Joanna Lord at GIF: Community Over Everything

Posted in Advertising, Interactive, Misc Fun, Tampa Bay Happenings, Technology

Last week I had an opportunity to attend a portion of the Gasparilla Interactive Festival. As I listened to Joanna Lord speak about her passions and the growth of her business, it really sparked something in me; Business shouldn’t  just be about products and revenue, but it should also have a large emphasis on community. If [...]

Schifino Lee - 2:32 pm March 3, 2015

Our Biggest Night Ever at the Tampa Bay American Advertising Awards

Posted in Advertising, Agency News, Branding, Client News, Culture, Design, Digital, Florida, Graphic Arts, Media, Print, Social Media, Tampa Bay Happenings, Technology

Last Thursday night the Schifino Lee team attended the American Advertising Awards Gala (they’ll always be the ADDYs to us) at Port Tampa Bay. We won big, coming home with 13 awards including 7 Golds and 2 “Best of the Bay” trophies. Here’s a list of everything we won: Best of the Bay, Gold, and [...]

Schifino Lee - 11:44 am February 26, 2015

Schifino Lee Named Agency of Record for Gasparilla Interactive Festival

Posted in Advertising, Agency News, Branding, Client News, Culture, Design, Digital, Florida, Graphic Arts, Interactive, Media, Print, Social Media, Tampa Bay Happenings, Technology

Schifino Lee has partnered with the first-ever Gasparilla Interactive Festival (GIF) as Agency of Record and a festival Founder. The GIF festival, to be held on March 6, 2015, is anticipated as the Southeast region’s showcase event for cutting-edge technologies, digital innovation, and entrepreneurial inspiration as well as a long-awaited addition to Tampa Bay’s multi-faceted [...]