The Blog and Pony Show

Amanda Koenn - 11:23 am May 23, 2013

AM820 launches new brand campaign to position it as the source for breaking news

Posted in Advertising, Agency News, Branding, Client News, Design

AM820 News, the all-news AM radio station based in Tampa, FL, wanted to build awareness and position the station as the source for breaking news in Tampa Bay. AM820 News engaged Schifino Lee to develop messaging and an advertising campaign to gain listenership and enforce this unique positioning. “Listening to AM820 gives you access to [...]

Schifino Lee - 2:07 pm May 21, 2013

Unstoppable for 20 Years

Posted in Advertising, Agency News, Branding

In celebration of Schifino Lee’s 20 year anniversary we’ve developed a campaign to salute all Unstoppable companies that share our passion to change the world. Listen to our :60 radio spot

Jeannette Adelman - 5:11 pm May 14, 2013

The Importance of Reaching the Hispanic Market

Posted in Advertising

The United States is rapidly growing in diversity, and the Hispanic population is the forerunner of this change. In fact, Hispanics are now the largest minority group in the United States. The Hispanic population increased from 35.3 million in 2000 to approximately 52 million people in 2012. That is 16% of the entire U.S. population [...]

Schifino Lee - 2:29 pm May 8, 2013

Good Graphic Design and Color in Annual Reports Shown to Increase Valuation of Companies

Posted in Advertising

We all know viscerally that we prefer color (vs. black & white) and we admire outstanding design (vs. poor design). But is the extra cost of color printing and professional design worth the added difference? When it comes to a company’s annual reports, the answer is a resounding yes. Research findings at the University of [...]

Schifino Lee - 10:01 am May 2, 2013

Congratulations to Electric Supply Inc.

Posted in Agency News, Client News

Congratulations to our client Electric Supply Inc. on the ground breaking of their new 35,000-square-foot warehouse addition! Read more