The Blog and Pony Show

Chad Grandey - 2:07 pm May 16, 2017

The Delicious, Braised Filler In Between The Commercials.

Posted in Advertising

Ever since I found out that reality TV shows are fake, I stopped watching them (well, most of them). But there is one that I enjoy on a regular basis. Gordon Ramsay’s Kitchen Nightmares. No, I’m not looking for tips for making potatoes-boulangére or even interested in the restaurant business. Nor do I watch it […]

Nordin Benhalima - 10:16 am April 27, 2017

New Technologies – Tracking Retail Foot Traffic

Posted in Advertising, Media, Social Media, Technology

Today, more businesses and retailers want to accurately quantify and measure the impact of their advertising campaigns. Due to the fact that 77% of the US population has a smartphone, it is becoming easier to determine how many customers are actually visiting a store after they are exposed to an advertisement. Digital vendors are using […]

Schifino Lee - 4:55 pm April 10, 2017

BE CAUSE.

Posted in Advertising

No one wants to be sold to. Or worse, lied to. Which is why Schifino Lee, an advertising agency, doesn’t believe in advertising.    Intriguing campaigns are still king at capturing attention, but holding it now means less professional copy and more conversations.    So don’t sell. Connect.    The how is easy. Your audience […]

Schifino Lee - 2:45 pm March 23, 2017

Schifino Lee Expands Social Circle

Posted in Advertising, Agency News, Culture, Social Media

With social media’s explosive growth making it one of the most powerful weapons in the marketing arsenal, we wanted to add more firepower to our social media team. Our latest weapon is Kate Dempsey, SL’s new Social Community Coordinator. Kate’s talent in navigating the endlessly evolving intricacies of social platforms comes from years of experience […]

Schifino Lee - 4:54 pm March 9, 2017

At the 2017 Addy Awards, Seven is Schifino Lee’s Lucky Number

Posted in Advertising, Agency News, Design, Florida, Graphic Arts, Tampa Bay Happenings

All the outstanding work we did for clients last year continues to win big at award shows. Schifino Lee’s latest recognition came in mid-February at the 2017 AAF Tampa Bay Awards Gala, where we scored two Gold and five Silver awards. Our award-winning work spanned a broad range of categories, from videos to out-of-home to […]