The Blog and Pony Show

Schifino Lee - 11:54 am September 18, 2017

Advertising as a Catalyst for Change

Posted in Advertising

In the third and final installment of my inspired takeaways from this summer’s Cannes Lions experience, I want to highlight the presentations around the true good that the advertising industry does. Unfortunately, much of our industry has a bad reputation because people associate us with late night infomercials of guys screaming at you about amazing […]

Schifino Lee - 9:37 am September 6, 2017

How to be Authentically “Authentic” with Your Brand Authenticity

Posted in Advertising, Branding, Media

In part two of my series on key takeaways from the 64th Cannes Lions International Festival of Creativity, let’s talk about the power of authenticity for both personal and corporate brands. When you think of “authenticity”, what does that mean to you? Do you think of how it relates to your work, or maybe the […]

Schifino Lee - 11:00 am September 1, 2017

Give Creative Brands Purpose and They Just Might Make a Difference.

Posted in Advertising, Media

A little over a month ago, The 64th Annual Cannes Lions Festival was in full force. The Mediterranean Sea sparkled next to the festival grounds as storytellers, designers, artists, political figures, celebrities, and CEOs rushed to and from the Palais, trying to make it to the next big presentation. I was part of that very […]

Schifino Lee - 10:20 am August 25, 2017

Meet Summer’s Fiery Female Team of Interns

Posted in Advertising

Schifino Lee has had a talented set of interns this summer. We’re grateful for their contributions to the agency and for their fresh perspectives on so many projects. It’s been a blast getting to know them, and we wish them the best in their very bright futures. Alicia Chen | Design Intern Alicia has spent […]

Alecia Jurado - 4:06 pm August 11, 2017

Social Media: Brands rooted in friendship

Posted in Advertising, Social Media

Working in social media exposes me to a lot of information… constantly. From viral videos and celebrity news, to politics, memes, and #InsertNationalSomethingDayHere, I see it all.  And that’s not including the posts about my neighbor getting engaged, cousin Susan’s twins on the first day of preschool, and a funny video of that guy from […]