The Blog and Pony Show

Schifino Lee - 3:26 pm July 21, 2014

iBeacon brings light to foggy marketplace

Posted in Advertising, Digital, Interactive, Misc Fun, Technology

Apple has implemented an indoor proximity system known as iBeacon into the newer generations of their devices.  These tiny, inexpensive, Bluetooth transmitters will provide device users with better location-based information and services; FourSquare and Groupon being examples of benefactors. Since iBeacon must be activated with the downloading of an app, the potential consumers opt in [...]

Amanda Koenn - 10:58 am July 11, 2014

You Don’t Know Duck!

Posted in Advertising, Agency News, Branding, Client News, Design, Digital

For stormwater management, Thirsty Duck provides a radically advanced technology as a solution compared to traditional technology. This new flow control product allows for a constant discharge rate regardless of the water surface elevation, delivering a “cruise control” function which replaces the convention that only large ponds are the time-tested solution in stormwater management. Thirsty [...]

Schifino Lee - 8:59 am July 2, 2014

Yes, you need a content marketing strategy

Posted in Advertising, Branding, Social Media

Content marketing is the creation and sharing of information to generate interest in a product or service. Despite over 73% of B2B companies utilizing content marketing as a part of their marketing strategy over half do not have a documented plan. Just like your marketing and media plan, a documented content strategy plan is necessary [...]

Schifino Lee - 3:43 pm June 23, 2014

Interactive Art Wall Goes Global

Posted in Misc Fun

  Candy Chang, is an artist who believes in the potential to explore the relationship between public space and personal well-being. We were immediately inspired with her project Before I Die, where she transformed an abandoned house into an interactive wall-art for people to write and share their wishes. Anyone walking by could pick up a [...]

Amanda Koenn - 11:24 am June 18, 2014

Thinking right inside the box for HOPCO

Posted in Advertising, Agency News, Design

A national trend over the past 18 months in the foodservice industry to consolidate regional brokers was causing some unforeseen problems. By centralizing brokerage, manufacturers began experiencing a decline in the level of service they received. HOPCO FoodService Marketing, a 30-year veteran of the foodservice industry and representative for brands such as French’s Mustard, Cattleman’s [...]