The Blog and Pony Show

Schifino Lee - 3:35 pm April 27, 2018

Is Your Website Worthy of Your Brand?

Posted in Branding, Design, Digital, Graphic Arts, Interactive, Technology

4 Web Design and Development Tips to Convert More Online Visitors Your website has less than a second to make an impression on visitors. That first glance can help convert someone into a customer, or bore them into hitting their browser’s “Back” button. The way your site looks determines how people interact with it—but in […]

Schifino Lee - 11:24 am April 10, 2018

Matt-Of-All-Trades Parades Conceptual Wit as Senior AD

Posted in Advertising, Agency News, Culture, Misc Fun

Matt Kannenberg has always had a natural knack for smart, cheeky, strategy-savvy advertising. As a St. Pete native with 15 years of experience at reputable local agencies like 22squared, Matt’s talent serves as a substantial addition to Schifino Lee’s ever-evolving creative team. His well-rounded creative chops in digital design, art direction, and branding have allowed […]

Schifino Lee - 5:52 pm March 15, 2018

Social Influencer Marketing: a Proven Recipe for Brand Success in 2018

Posted in Advertising

Influencer marketing was one of the top social trends last year, and it’s expected to pick up even more steam in 2018. It’s no surprise—research shows that influencer marketing can generate up to a 960% return on investment. But of course, that all depends on how well your influencer campaign is executed. Schifino Lee has […]

Schifino Lee - 9:50 am March 8, 2018

International Women’s Day: Q&A with Paola Schifino

Posted in Culture, Misc Fun

  In celebration of International Women’s Day, we’d like to shine a spotlight on Schifino Lee’s leading lady, Paola Schifino. Over the past 25 years, Paola has achieved many accolades, including her most recent honor of being named Business Woman of the Year for 2017 by Tampa Bay Business Journal. She has also been named […]

Amanda Koenn - 3:18 pm March 1, 2018

Six Ways Marketing Strategy Drives Enterprise Value

Posted in Advertising, Branding

A recent article published by Forbes identifies the importance of marketing strategy and how it drives enterprise value. A clear marketing strategy is critical to the success of your campaign and overall growth of your organization. Every organization has their own unique set of characteristics that can determine their success. Organizations are growing by using […]