The Blog and Pony Show

Archive for the ‘Agency News’ Category

Amanda Koenn - 1:20 pm July 25, 2014

Some ideas are outside the box. Others, inside a bottle.

Tampa’s Lowry Park Zoo asked Schifino Lee to “brew up” unique concepts and advertising materials for the 19th annual WaZoo Beer Fest, taking place on August 2nd. This nationally reowned event, named one of the “10 Great Beer Festivals in the Country” by USA Today, features over 275 brews, food and live music throughout the Zoo.

Schifino Lee was responsible for developing the creative concept and executing posters, flyers, t-shirts, outdoor, print and digital advertisements. The message “Drink Beer. Save Wildlife.” was derived from the core focus of the event and the visuals were created utilizing individual bottle caps to execute animal artwork including a macaw, giraffe and elephant.

A ticket to WaZoo Beer Fest includes unlimited tastings of over 275 beers from around the world, accompanied by food from local restaurants throughout the Tampa Bay area. Although they won’t have the animals on exhibit, there will be live animal encounters throughout the park and live music from local artists.

Click here for more information or purchase tickets online.

Amanda Koenn - 10:58 am July 11, 2014

You Don’t Know Duck!

For stormwater management, Thirsty Duck provides a radically advanced technology as a solution compared to traditional technology. This new flow control product allows for a constant discharge rate regardless of the water surface elevation, delivering a “cruise control” function which replaces the convention that only large ponds are the time-tested solution in stormwater management. Thirsty Duck can reduce the size of detention ponds by up to 50%.

With this innovation, Thirsty Duck engaged Schifino Lee to build an integrated marketing campaign to establish credibility and educate engineers, real-estate developers and government officials.

Schifino Lee identified that the industry was unaware of Thirsty Duck’s products and how they could benefit from them. “You Don’t Know Duck,” an in-your-face campaign headline, was developed to get the attention of the target audience in an impactful and humorous way. The campaign focused on the product benefits such as optimization in flow rate and pollution control and was communicated through strategic branding, web videos, eBlasts, print ads, brochures, print ads, and a microsite.

Amanda Koenn - 11:24 am June 18, 2014

Thinking right inside the box for HOPCO

A national trend over the past 18 months in the foodservice industry to consolidate regional brokers was causing some unforeseen problems. By centralizing brokerage, manufacturers began experiencing a decline in the level of service they received.

HOPCO FoodService Marketing, a 30-year veteran of the foodservice industry and representative for brands such as French’s Mustard, Cattleman’s BBQ Sauce, Bush’s Baked Beans, and Dole, was determined to call out this negative trend. HOPCO approached Schifino Lee to develop a way they could appeal to manufacturers needing better representation in the southeastern United States and let them know that they were ready and able to offer the superior level of service that comes along with such a track record of success.

Schifino Lee developed a unique direct mail campaign to showcase HOPCO’s dedication to its exceptional street-level service. The mailer to manufacturer owners/CMOs contained a sleek-boxed pair of well-used men’s business shoes with the soles worn through. The outside messaging, “We don’t just talk the talk”, was answered within with “Our results go for miles, our feet even further” along with a prompt to call HOPCO’s senior management to set up a live capabilities presentation.

Dan Stevenson, Executive Creative Director at Schifino Lee, said, “HOPCO asked our team to give them an out-of-the-box mailer idea to turn heads at some of their prospects; ironically enough, the breakthrough idea ended up being delivered inside a shoebox.”

Schifino Lee - 2:18 pm June 13, 2014

Marine Towing Dedication Ceremony

Schifino Lee and Press Marketing helped Marine Towing with the dedication ceremony of its newest tugboat, “Patriot” to the Port of Tampa last night at Channelside.

In addition to Steve Swindal, Chairman of Marine Towing, Major Bob Buckhorn spoke at the dedication.

The 150+ guests who attended the dedication ceremony toured the new tug and enjoyed a reception following on the Starship Dinner Yacht where they witnessed the firefighting power of the new boat.

See media coverage:  http://www.tampabay.com/news/business/catching-up-on-a-new-tugboat-and-port-plans-with-port-tampa-bay-chairman/2183903

 

Schifino Lee - 11:25 am May 15, 2014

Want proof of the power of email marketing? Check it out.

This week, we’re sharing insights on how to create successful email campaigns, using our own emails that were sent to top executives. Not to toot our own horn, but we sent out a series of nine eblasts over the past six months to a targeted database and it has significantly outperformed the industry average for open rates and click-through rates (CTR).

Now before outlining some factors that impacted our success, let’s look at the big reason for using email in the first place. According to The Direct Marketing Association (DMA) and Constant Contact, companies are seeing a sales boost of up to 40x their email investment. Which probably explains why many businesses are allocating a larger percentage of their marketing budget towards email marketing.*

A few things to keep in mind when developing an unbeatable eblast:

GO VISUAL OR GO HOME

Engaging photos and links to videos are proven to increase click-through rates. Our emails on ad campaigns for Alessi Foods and Westshore Pizza were the only ones featuring videos and delivered the highest CTR of all (3.87% and 2.41% respectively).

PINPOINT YOUR AUDIENCE
We purchased a targeted list of over 4,200 CEOs, CMOs, and Marketing VPs at Tampa Bay companies with sales of $25 million and up to receive our series of emails.

SUBJECT LINES MATTER

No matter how great your email is, it’s pointless if you can’t get recipients to open it. Subject lines need to be concise (ideally, under 40 characters), attention-getting, and relevant to the audience.

TIMING IS CRITICAL
Typically, Tuesdays, Wednesdays, and Thursdays are the days when prospects are most receptive to emails. First thing in the morning or after working hours are usually the best send times. Of course, the age range of your audience may also influence that decision.

BE MOBILE FRIENDLY
Over 50% of emails are now opened on smart phones, so your emails better look darn good on mobile devices as well as PCs.

*According to 2013 survey released by Vocus/Edge Research

Jeannette Adelman - 11:45 am April 24, 2014

Insuring an improved user experience for M.E. Wilson

M.E. Wilson, “one of the top risk management and insurance agencies in the nation” according to The Independent Agents of America, needed a trusted partner to update the company’s website. So when choosing the right firm to do the redesign, it was no surprise that the insurance agency founded 94 years ago selected the advertising agency that has stewarded the M.E. Wilson brand for the past 12 years: Schifino Lee.

As the virtual face of the company, M.E. Wilson’s website speaks to customers and facilitates a deeper working relationship between the company and its clients. M.E. Wilson tasked Schifino Lee to not only redesign the site, but also improve the overall user experience for both desktop and mobile visitors. The new site’s homepage now welcomes visitors with a clean, uncluttered design and features content showcasing the agency’s services and expertise. The redesign also includes new elements such as client videos and testimonials.

Navigating the insurance marketplace can be a tough task, and Schifino Lee understands how important it is to simplify content and navigation by highlighting only what’s necessary. We are proud of our long-standing relationship with M.E. Wilson and highly recommend them as their insurance customers ourselves.

Scott Paul - 3:18 pm April 3, 2014

P&S Transportation “Delivers Great” with new branding and website

Schifino Lee recently launched a new brand and website for P&S Transportation, a leading national flatbed trucking and logistics company. The site’s contemporary design, poised messaging and heroic imagery of P&S drivers, employees and trucks reflect the company’s new tagline: “Others deliver goods. We deliver great.”

P&S Transportation engaged Schifino Lee to develop a new image and positioning that more accurately reflected the company. The Schifino Lee team immersed themselves in the P&S Transportation brand through discovery meetings with the executive team, staff members and drivers in order to understand the company’s values and focus for the rebranding.

“Delivering great means a company-wide commitment to providing the safest trucks and drivers, the finest staff and technologies, all focused on providing the best customer service and experience,” said Robbie Pike, CEO and Co-Founder of P&S Transportation, adding: “Our new website helps further that experience.”

In support of the new brand and website, Schifino Lee also assisted P&S Transportation in developing Driver Recruitment & Customer Brochures, a Driver Welcome Video, Stationery Package, Screen Saver and Prezi Presentation.

Schifino Lee - 2:54 pm March 31, 2014

Schifino Lee wins 2014 Telly Award for Westshore Pizza TV commercial

Schifino Lee Advertising + Branding is proud to announce that it has been awarded a 2014 Telly Award recognizing  our “We Love Good” television commercial produced for Westshore Pizza & Cheesesteaks. The 34th Annual Telly Awards received nearly 12,000 entries from all 50 states and numerous countries.

The high energy, music-drive television commercial was shot at different locations throughout the City of Tampa including Bro Bowl, Historic Ybor City and Downtown Tampa. The spot also featured officers from the Tampa Police Mounted Patrol Unit as well as original music. The creative team included Executive Creative Director, Dan Stevenson, Sr. Copywriter, Kevin Byrd and Sr. Art Director, Curtis Elliot as well as videography and editing by Company Man Studios.

Founded in 1979, the Telly Awards is the premier advertising award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

A prestigious judging panel of over 500 accomplished industry professionals judged the competition, each a past winner of a Telly and a member of The Silver Telly Council, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other, rather entries are judged against a high standard of merit.  For more information visit: http://www.tellyawards.com/

 

Schifino Lee - 11:02 am March 21, 2014

Schifino Lee expands its creative team

We’d like to introduce you to the two newest members of the Schifino Lee creative team – Kevin Byrd, Senior Writer, and Sara Haun, Production Designer. They bring valuable experience and talent to the agency and our clients.

Kevin Bryd, Senior Writer

Kevin’s diverse branding and digital experience with agencies in Dallas, Atlanta, and Tampa includes a long list of national and regional consumer brands like Best Buy, Crest, Greyhound, TGIFriday’s, Bright House Networks, and Moffitt Cancer Center. Here at Schifino Lee, he’s already been put to good use on Westshore Pizza, Homes by WestBay, and Tampa’s Lowry Park Zoo, among other clients.

A graduate of the University of Florida, as well as Atlanta’s Portfolio Center, Kevin believes in constantly evolving and educating himself to stay current in the world of marketing and advertising. “There are so many amazing creative opportunities out there thanks to new digital and social media platforms, if you know how to leverage them properly. It’s a really exciting time in the ad biz for brands of all sizes.”

Sara Haun, Production Designer

Sara honed her professional design skills on noteworthy clients such as Walt Disney World, Eckerd Youth Alternatives, Postcard Mania, and Masonite. She likes to stay up-to-date on other agencies and campaigns and particularly admires the current “Spread the Happy” campaign from Nutella.

She’s a University of Tampa alumni who hopes to learn as much as possible through her work and to make a name for herself while embodying Walt Disney’s words: “Do what you do so well that they will want to see it again and bring their friends.”

Please join us in welcoming Kevin and Sara to the Schifino Lee team.

Schifino Lee - 11:43 am March 5, 2014

Scoring a hat trick at the Tampa Bay American Advertising Awards

On Thursday night, February 27th, the Schifino Lee team attended the 2014 American Advertising Awards Gala at Ybor City’s famed Cuban Club. It was a night filled with celebration as we ended up a three-time winner.

Schifino Lee proudly took home a Gold Award for our self-promotion holiday website entitled “Random Acts of Merry” featuring humorous and easy-to-do acts of kindness; we scored a Silver Award for our public service TV spot for Phoenix House Florida, a non-profit rehabilitation center providing treatment to adults and teens; and we received another Silver Award for packaging design done for Dazz Cleaners, a new line of home cleaning products in an easy to use tablet form..

The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition for creative excellence. It attracts over 50,000 entries every year in local ADDY competitions. Thursday night’s local show was sponsored by AAF Tampa Bay. The winning work now moves on to the district level competition.

 

Jeannette Adelman - 11:56 am February 7, 2014

beautiful solution for a serious problem

The Vein and Vascular Institute of Tampa Bay offers complete vein care for all types of patients and all types of veins. However, there was disconnect in the vascular industry and people believed that vein issues were simply cosmetic when in actuality they can be life threatening. The reality of the situation is that a vein screening could save your life.

Schifino Lee successfully assisted the Vein and Vascular Institute in publicizing their most valued message to the public – that varicose veins are not just a cosmetic concern, but a serious medical issue. The campaign, “Long Live Legs,” helped The Vein and Vascular Institute of Tampa Bay change this misconception.

Through digital and Facebook advertising, billboards, and television spots in English and Spanish, Schifino Lee helped escalate referral business and clientele. By advertising one free screening that could save your life, The Vein and Vascular Institute has been overwhelmed with calls from potential clients, especially those of Hispanic descent due to the effective Spanish TV spot. Overall, their business has increased with their local reach greatly expanding and is now positioned as a leader in the varicose vein industry.

Schifino Lee - 5:48 pm February 5, 2014

“…and all I got is this T-Shirt”

Gary Clark Jr. is called the future of blues for good reason.  The Grammy’s resulted in him making Grammy history. He was the first artist to be nominated for both best rock song and best traditional R&B performance. While Clark Jr. did not take home the rock award, he did win the award for best R&B performance. This award only adds to an already impressive list of achievements for Gary Clark Jr.

He has headlined events with well-known artists such as Mick Jagger, Jeff Beck and B.B. King. Currently, Clark Jr. is getting ready to tour nationally with the band Kings of Leon.

In preparation for this tour, Clark Jr.’s management wanted something new for the fans. Their merchandising manager reached out to Schifino Lee for ideas, and we were able to develop the design featured above, which the Gary Clark Jr. team is using on merchandise at his concert events. Schifino Lee is proud to be a part of Gary Clark Jr.’s today and will certainly follow his future.  

Scott Paul - 11:21 am January 23, 2014

New TV campaign targets families affected by drug addiction

The Phoenix House is a drug & alcohol rehabilitation organization with over 120 programs throughout the United States. Although the Phoenix House helps thousands of people annually, there is still a large barrier to getting people the help they need. Since many patients come in via referral, it is important that those with loved ones affected by addiction understand just how important getting treatment is.

To create awareness for the Phoenix House throughout the Tampa Bay area, Schifino Lee developed a TV spot centered on the idea that every addict is a ‘ticking time bomb’ that has the potential to explode the family at any moment – so don’t overlook the symptoms. As a result of the spot, Phoenix House saw a big increase in telephone inquiries and website visits over the spot’s 3-month schedule.

To learn more about the Phoenix House, or if you know someone affected by drug & alcohol addiction, visit www.PhoenixHouse.org.

Amanda Koenn - 3:18 pm January 17, 2014

Supporting the Community You Live In

When something disheartening happens to someone close to us, we feel obligated to lend a hand. A strong community has the same mindset and will rally together to offer camaraderie and act as a support system during hard times. This is exactly what our Tampa Bay community has done after the tragic shooting at the Cobb Theaters Grove 16 in order to support the Oulson family.

Our client Westshore Pizza has gone above and beyond the call by committing to donate $1.00 for every pizza sold after 5pm from January 15 – January 17. As of today, Westshore Pizza has helped raise over $10,000 for Nicole Oulson and her three year old daughter.

Read more about their efforts and how to donate.

Schifino Lee - 11:08 am December 20, 2013

Schifino Lee’s 55 Random Acts of Merry

Ah, the holidays. The busiest, most stressful time of the year. But what if we put that craziness on pause to embrace the real spirit of the season? Made time for small acts of kindness (a warm shot of “merry”, if you will) to friends, family, even strangers? It might start with something like this — 55 simple, offbeat, and most definitely random ways to share a little goodness, courtesy of your friends at Schifino Lee. Try a few and spread the word. Trust us, you’ll be glad you did.

http://www.actsofmerry.com/#

Schifino Lee - 5:36 pm December 16, 2013

Congratulations to Tampa Bay Sports Commission

Congratulations to our client Tampa Bay Sports Commission for being awarded the 2017 College Football National Championship Game. We are proud to have been part of the campaign that brought this game-changing event to Tampa Bay!

Amanda Koenn - 1:47 pm November 13, 2013

We.Love.Good.

With 32 stores, Westshore Pizza is the largest regional pizza chain in Hillsborough and Pinellas. However, they had a branding problem: inconsistency. Franchisees had different menus, different color schemes and logo variations from store to store.

Westshore Pizza engaged Schifino Lee to help boost sales and grow their franchises with a rebranding effort and an outreach campaign. The first step was organizing focus groups and interviewing more than 800 people about Westshore’s food, branding, pricing and other features. The research findings revealed that Westshore was viewed as a high quality, great value restaurant, but their inconsistencies were holding them back.

Incorporating these insights, Schifino Lee developed a new brand identity including a new logo — a simple circle with the name Westshore Pizza & Cheesesteaks; the “we” in Westshore distinguished to support the community feel of pizza. Schifino Lee also updated marketing materials, packaging and restaurant menus. Additionally, the research inspired TV and radio commercials and billboards across the region that targets the social nature of pizza.

Schifino Lee - 5:48 pm November 4, 2013

We’re Hiring a Production Artist

You are a production machine. An expert within Adobe Suite, and believe that God is in the file’s details. Understand that deadlines mean something. You’re fast, smart, intuitive, and you have a sense for design when the opportunities arise to make your mark. If you are a production artist and looking for a new opportunity where striving for excellence lives and breathes throughout our entire agency creative process – not just the beginning, the middle or the end, we’d like to meet you. Contact us today and set up an appointment to chat. We look forward to seeing how your skills complement ours!

Job Functions Include:

  • Building print-ready mechanicals.
  • Executing creative concepts that are on strategy across all media (DM, email, online, print, TV, radio and out-of-home).
  • Partnering with senior creative to develop great work within clients’ branding guidelines.
  • Partnering with members of the creative department for art/mechanical preparation, file release to press, color correction and general prepress functions.
  • Remaining abreast of technological advances in the field and being able to identify areas of use in the organization.

Job Requirements:

  • Strong interpersonal skills, with a can-do attitude.
  • 1+ years experience in an agency environment
  • Expertise in Adobe Suite
  • Ability and desire to work in a fast-paced, deadline driven environment.
  • Ability to manage multiple, concurrent projects.
  • Detail oriented

Please apply with your cover letter, resume, portfolio and salary requirements to kerry@schifinolee.com
This is an on-site position, local applicants only.

Amanda Koenn - 12:20 pm October 30, 2013

Dine, Drink and Dance at Zoofari on Nov. 2nd!

Tampa’s Lowry Park Zoo tasked Schifino Lee with developing a fun and energetic creative concept for the 27th annual Zoofari food tasting event. Zoofari, one of Tampa’s biggest outdoor parties, features food from more than 50 local restaurants, nationally acclaimed live music, art auctions and open bars throughout the park. Robert Randolph & The Family Band will take the main stage and live music from other local artists will be found throughout the park.

Schifino Lee was responsible for creating posters, flyers, t-shirts, print, VIP button and digital advertisements and radio for the annual event. We knew the creative needed to be just as fun, lively and unique as the event itself. We accomplished this by featuring headlines like “Party Like a Croc Star” and “Like to Party? You’re Koalafied.” with simple animal photography and type treatment. Four variations were created and rotated throughout the creative deliverables.

Zoofari will be held on Saturday, November 2nd at 7 p.m. General admission tickets start at just $75 and VIP tickets are available. Visit their microsite for tickets or more information. Be sure to bring your biggest appetite and get ready to party!

Schifino Lee - 12:47 pm October 28, 2013

Knowledge Beyond the Classroom

As a senior at the University of Tampa majoring in Advertising and Public Relations with a focus in Marketing, I went into my internship thinking I knew a lot about the field—I thought wrong! After just one month of interning at Schifino Lee, I have already learned more about advertising and branding than I have from any of my classes.

I can accredit my newfound knowledge entirely to the wonderful members of the Schifino Lee team. The leaders of SL are some of the most driven and hardworking people I have ever met; and it’s easy to see how contagious their dedication is to the rest of the staff.

One of the best things about interning at Schifino Lee is how eager everyone has been to help me learn. On my first day, I had the opportunity to sit in on a conference call with a new client, and then put together a competitive analysis. This kind of “hands-on” work is exactly what I was looking for in an internship.

I am more than excited to further my knowledge about the advertising and branding world, and I feel so lucky to be able to do so at Schifino Lee.

Schifino Lee - 1:03 pm October 10, 2013

Help us Make Strides Against Breast Cancer

Schifino Lee is proud to be participating in the American Cancer Society Making Strides Against Breast Cancer walk on Saturday, October 19th. We’d love to invite our clients, friends and family to help support us by joining our team or making a donation.

There are more than 2.9 million breast cancer survivors who celebrated another birthday last year because people like you made a donation to the American Cancer Society. Last year the Making Strides walks brought together 800,000 people who raised $68 million.

The best part? Because those funds were available, more people in our community…

  • Have the information and tools they need to stay well from breast cancer or find the disease early, when it’s easiest to treat
  • Have a place to turn for help 24/7 if they are facing breast cancer
  • Benefit from the progress being made toward finding breast cancer’s causes and cures
  • Get access to information that navigates them to lifesaving mammograms and treatment

That $68 million came in 1 walker and 1 donation at a time, so no matter how much or how little you can give, every bit of support helps.

Thank you so much!
The Schifino Lee Team

Schifino Lee - 1:27 pm September 19, 2013

What does your brand want to be when it grows up?

Dan Stevenson / Executive Creative Director

“Each and every interaction a brand has with its customers is an opportunity to reaffirm its differentiation, reputation and raison d’être. Those core brand-building opportunities are all the more important early in a brand’s life for establishing a healthy marketplace position,”said Stevenson the newly appointed Executive Creative Director at Schifino Lee. “Brands, like people, grow up with lifelong personality traits that are reinforced through their consistent actions, appearance and voice. So it’s in a lesser-known brand’s best interest to take a longer view in defining its ideal market perception. After all, it’s tough to make a meaningful first impression a second time.”

Our new Executive Creative Director, Dan Stevenson, brings extensive experience in building national and international consumer and B2B brands to the Schifino Lee team. Having held executive-level Creative Direction roles at various integrated creative agencies under the Omnicom & Interpublic umbrellas, Dan was responsible for brands like Diageo, Kraft, American Express, Roche Pharmaceuticals, U.S. Smokeless Tobacco and Unilever.

His understanding of how to turn business challenges into streamlined strategic communication pathways helps inspire better overall agency creative product. As a result, he and his teams’ work have won most major industry awards for both creativity and effectiveness. Meanwhile, his integrated background meshes seamlessly with Schifino Lee’s media-neutral perspective, allowing him to direct work in the communication channels best suited to tell each brand’s story in the most meaningful way.

Schifino Lee - 2:45 pm August 28, 2013

Founded 20 Years Ago Today

Read the letter from Ben and Paola

Schifino Lee - 11:36 am July 23, 2013

Gerdau forges branding with national ad campaign

In a world covered in steel, Gerdau has built a unique reputation in its industry. Their diverse product range, dedication to customer needs and environmental approach to production are second to none. Gerdau is the leading producer of long steel in the Americas and a top supplier of specialty long steel worldwide. They are also one of the largest recyclers of steel and a member of the U.S. Green Building Council.

With more than a century of experience, Gerdau wanted to communicate their commitment to innovation, quality, recycling and our local communities so they engaged Schifino Lee to produce a national advertising campaigntargeting the steel industry. Schifino Lee was pleased to help Gerdau tell its story and interpreted their Global brand for the US Market.

The resulting campaign consisted of print advertising that highlights how Gerdau “helps build dreams” through examples of their work including San Diego’s New Central Library, a massive 140-foot-tall, 294,673 square foot structure made of glass and 6,650 tons of Gerdau steel. Over 85 percent of the steel used to build the library came from recycled materials that were melted down from scrap metal and reformed into high-quality rebar. Another ad highlights Gerdau’s work on Tampa’s new I-4 Connector, “a roadway that connects dreams to success”; for this project Gerdau has shipped more than 19,000 tons of steel.

The print ads Schifino Lee created for Gerdau show how the company put best practices, products and people in place to create success for clients and better living environment for people across the world.

Amanda Koenn - 9:52 am July 2, 2013

Website Wins Award of Excellence

Greater Tampa Chamber of Commerce has received an Award of Excellence in a national competition sponsored by the American Chamber of Commerce Executives (ACCE), a national association of professionals who manage chambers of commerce.

The Chamber received the award for their TampaMediaCenter.com website and campaign launched by Schifino Lee Advertising & Branding in advance of the 2012 Republican National Convention! Congratulations!

Jeannette Adelman - 11:58 am June 11, 2013

Consumer demand for new homes leads to refreshed branding for home builder

Homes by WestBay, an award winning home builder based in Tampa, FL, wanted to refresh their brand to capitalize on the recent uptick in demand, as well as build awareness with new homebuyers and realtors. Homes by WestBay engaged Schifino Lee to revamp their look and create an advertising campaign to not only gain a larger audience but to enforce that with Homes by WestBay your Someday home can become a reality today.

Schifino Lee prepared a campaign consisting of a refreshed logo, email advertising and billboards. The campaign was used to highlight your Someday home at an affordable price while showcasing its beauty through high quality imagery.

While the logo embodies a relaxed feel, the company is fast paced in the world of homebuilding. Homes by WestBay’s Capri model was recently awarded the 2013 Grand Diamond Award by Tampa Bay Builders Association.

Paola Schifino - 3:43 pm May 31, 2013

IDENTIFYING YOUR NEXT GENERATION OF CUSTOMERS

When it comes to business, client relationships are your most important asset.  Your long term clients know who you are, understand your full scope of services, and know what you can do for their company. But what happens when a new generation of customers ladder up. Don’t assume they have been briefed on your great relationship or how you have come to their company’s rescue on more than one occasion.

In fact, even if they are aware of your company and its services, this next generation client might not value the company you are today or the way you present your services. They might seek a company with a more innovative approach. The truth is, when it comes to the next generation client – perception is reality.

Identifying and nurturing a new generation of customers is imperative and will require you to take action:

  • Don’t assume your current contact will be there forever. Communicate your brand on an ongoing basis to relevant players in the department even those subordinate to your point of contact. You never know when they’ll move up.
  • If a new player enters be sure to introduce your brand and services. Don’t assume they have been briefed on your company’s greatness.
  • Connect with your new contacts on LinkedIn and if your company has an LI Group invite them to connect there as well. Follow their companies FB pages.
  • Most importantly evaluate your brand every two years. If you haven’t evaluated your brand in the last 5 years you are on the verge of extinction. The next generation customer has a whole new set of values and needs that might not line-up with your company’s offering and brand.
    • Conduct customer surveys and/or focus groups (be sure to include non-clients in this research)
    • Afterwards, adjust operations and service offerings if needed
    • Re-align your brand based on customer insights and retooled services
    • Develop strategic messaging for each audience

Remember, if you don’t define who you are to your next generation client, your competitor will do it for you.

Amanda Koenn - 11:23 am May 23, 2013

AM820 launches new brand campaign to position it as the source for breaking news

AM820 News, the all-news AM radio station based in Tampa, FL, wanted to build awareness and position the station as the source for breaking news in Tampa Bay. AM820 News engaged Schifino Lee to develop messaging and an advertising campaign to gain listenership and enforce this unique positioning.

“Listening to AM820 gives you access to the fastest and most relevant reporting of breaking news, both local and national,” said Bruce Maduri, CEO of parent company Genesis Communications. “We realized breaking news is our competitive advantage and we needed to get this message out to as many potential listeners as possible within our broadcast area.”

Schifino Lee prepared a media campaign consisting of two :15 TV spots and a digital RSS billboard that provides up-to-date breaking news headlines. The producers at AM820 News are responsible for updating the billboard message with the latest breaking news using a new application which feeds data to the boards within seconds. AM820 was the first advertiser in the country to use this new RSS feature offered by CBS Outdoor.

Schifino Lee - 2:07 pm May 21, 2013

Unstoppable for 20 Years

In celebration of Schifino Lee’s 20 year anniversary we’ve developed a campaign to salute all Unstoppable companies that share our passion to change the world.

Listen to our :60 radio spot

Schifino Lee - 10:01 am May 2, 2013

Congratulations to Electric Supply Inc.

Congratulations to our client Electric Supply Inc. on the ground breaking of their new 35,000-square-foot warehouse addition!

Read more

Schifino Lee - 3:34 pm April 24, 2013

PAOLA SCHIFINO APPOINTED TO WOMEN CONNECTED ADVISORY BOARD

Leslie McCabe-Holm, Chairwoman for The Bank of Tampa’s Women Connected recently announced the appointment of Paola F. Schifino to its Women Connected Advisory Board.

Schifino is a Principal with Schifino-Lee, a full service marketing firm with a specialization in strategic branding, advertising, social media communications and integrated digital campaigns. As co-founder, she has been with the firm for the past 20 years.

Schifino serves on the Zimmerman Advertising Program Advisory Board at the University of South Florida. She is also an advisory board member for fellow CEO members of the Renaissance Executive Forums.  Schifino holds an MBA from the University of South Florida. She is a past winner of the Tampa Bay Business Journal’s “40 Under 40” and was a 2008 Finalist for Business Woman of the Year.  Schifino-Lee was also a 2007 finalist for the Greater Tampa Chamber of Commerce’s Small Business of the Year Awards.

Schifino Lee - 6:21 pm April 22, 2013

World Renowned Writer Visits Schifino Lee

Dr. Harry Coffman, world renowned author of the Book Good Enough, visited Schifino Lee to spread positive energy and world changing conversation.

The uncle of our VP & Director of Client Services, Roxie Clements, Harry resides in Portland, Oregon.  As a spiritual advisor to nations, presidents, governors, as well as world figures, Harry travels extensively – most recently to Israel.

His book has been published around the world, including in Holland under the title Goed Genoeg (www.ikbengoedgenoeg.nl/) in the Dutch language of Schifino Lee Principal, Paola Schifino – also shown here with Harry & Roxie. “In reading my signed copy of Good Enough I am enthralled by Dr. Coffman’s experiences as an angry but determined young man that have led him down his path of enlightment.”

The book is available for purchase on www.amazon.com and bookstores across the country.

Schifino Lee - 12:20 pm April 16, 2013

New Additions to our Creative Team!

We’re very excited to introduce to you our two newest additions to the Schifino Lee Creative team: Curtis Elliott, Director of Visual Engagement and Deniz Kayiket, Junior Art Director.

Curtis, born and raised in Southern California, got his BS in Graphic Design from The Art Institute of California-Orange County. He has over six years of advertising experience working on brands such as Taco Bell, PETCO, Sony, Del Monte Pet Foods, Smokey Bear, The Art Institutes, and branded numerous startups and small businesses.

Prior to Schifino Lee Curtis worked on Taco Bell’s rebranding transformation from Think Outside The Bun to Live Mas at DraftFCB. “This experience taught me how a brand is so much more than just a logo, and you must prove your brand strategy over and over again for people to believe in it.”

Deniz was born and raised in Turkey and immigrated to the United States when she was 12. She received her BA in Graphic Design from The Art Institute of Tampa and worked the past two years in freelance design.

Deniz, who played volleyball professionally when she was a teenager, always remembers having a love for design. “I have been a visual thinker since I can remember and I always had a need to communicate and inspire people. It doesn’t feel as much that I chose the right industry but more so feels like this industry chose me.”

Please join us in welcoming Curtis and Deniz to the Schifino Lee team.

Schifino Lee - 5:56 pm April 5, 2013

Schifino Lee helps Vigo-Alessi develop La Cucina concept

Vigo-Alessi has completely revamped the kitchen on its campus where it operates 325,000 square feet of manufacturing space in seven buildings, and produces its diverse product line.

The company has partnered with several culinary schools to sponsor scholarship contests for the students, who create recipes using Alessi products. In the “Alessi is Amore Pursuit of the Palate” student cooking contest, the best recipe is chosen by a chef from the school and the winners of these contests are then flown to Tampa to prepare their winning dishes on camera – which are uploaded to the Alessi website.

Schifino Lee helped Vigo-Alessi launch an integrated marketing campaign to grow its business and strengthen its market position as a top Italian foods brand. The branding campaign included labeling, TV ads, a new website and a $1 million media buy.

The newest idea for La Cucina Alessi came up when we suggested using the Vigo-Alessi kitchen and adjoining dining area for a pop-up restaurant concept, where chefs operate in temporary space.

The idea got the client thinking about a range of ideas, from bringing in different chefs to work in the company’s kitchen to Facebook raffles and sweepstakes to charity nights. To realize those ideas, the kitchen needed to remodel.

Read the full article: http://www.bizjournals.com/tampabay/blog/morning-edition/2013/04/vigo-alessi-revamps-test-kitchen.html?ana=e_tbay_rdup&s=newsletter&ed=2013-04-05&u=vmqD6NOPcYHA8L1h0Cl0Ab7GGnj

Schifino Lee - 11:43 am February 12, 2013

Success Is In Sight: New Brand Communicates Business Publication’s Vision

The Gulf Coast Business Review is more about a vision for business leaders than a rearview look at the business day. And now its name reflects that.

“Review says ‘look back,’” says Matt Walsh, editor and publisher of the Business Observer. “Business leaders want to know what’s next, and that’s what we try to do — look forward.”

Walsh says the name-change decision also came from wanting to shake things up for the weekly business newspaper, which covers from Tampa to Naples. “We felt it was time to make a new statement, to refresh and rebrand our identity,” he says.

The Business Observer engaged Schifino Lee to help launch the fresh brand and tell its story in a way that inspires C-Level executives.

This new brand positioning communicates that business leaders can better succeed with the actionable insights offered by the Business Observer. Moreover, it keeps the focus on this region’s businesses while embracing a larger perspective. Just like the Business Observer.

For the main icon, Schifino Lee came up with the concept of using a paper airplane made out of the Business Observer publication. It flies over the state’s business areas to provide a better view of the business world – with local, regional, national and global insights that give businesses the power of the best information, insights and practices with integrity and authority. This has helped create confidence in the updated brand and build the foundation for future growth.

The work launched in the first redesigned issue (January, 2013). It will be utilized in other marketing and communication throughout the state in the coming year.

“Our focus is on getting the most relevant and compelling information to those who make decisions in business, and the new branding reflects that,” Walsh says. “We’re driven every day to provide information that’s relevant, compelling and useful. As we say, we report what the boss needs to know.”

Subscribe today or learn more at www.BusinessObserverFL.com

Scott Paul - 11:37 am January 22, 2013

“With Schifino Lee, You Can Do It!” – Tony Little

Most Americans know the name Tony Little. They associate him with images of Gazelles (not the animal), “You Can Do It!” and, yes, that iconic pony tail. By several accounts, Tony Little has logged more airtime on US television than any other celebrity (averaging about 6,000 hours a year). He has been seen on TV in 81 countries, touched over 45 million consumers and generated more than $3 billion in sales.

Tony Little WebsiteIn order to continue this long-term success in today’s always connected, never stopping world, Tony recognized the need to position his brand for future growth. He was familiar with the Schifino Lee team’s success building retail brands such as Lifestyle Family Fitness and Enterprise Rent-A-Car, so he reached out to us. The only mandatory: “I will not cut the pony tail.”

Schifino Lee built on Tony Little’s brand strengths: authenticity, approachability, making every day an opportunity to be positive. We developed a brand strategy and platform that communicated the idea of Enjoy Possible. Every touchpoint (Web, logo, social media, e.g.) communicates Tony’s inspirational and motivational “You Can Do It!” attitude.

Schifino Lee - 11:10 am January 3, 2013

Gopher Resource launches new brand campaign to support its mission, values and growth

There are over 200 million vehicles on U.S. roads. Every one of them has a battery that eventually must be recycled. Gopher Resource is a global leader in the safe and sustainable recycling of automotive and industrial batteries. Gopher engaged Schifino Lee to tell their story in a way that will inspire achievement in employees and confidence in communities where Gopher has facilities.

An important foundation of Gopher’s success is their culture of operational excellence and working together. Employees working together with each other and their communities. Gopher facilities in Minnesota and Tampa working together to implement best practices. Everyone working together to embody the Gopher principle of “A step ahead and the vision to be greater.”

To communicate this positioning and immerse employees in Gopher’s culture, Schifino Lee created a new corporate logo, a series of core values posters, screen savers, newsletter design, and iconic new signage.

The work was premiered at a town hall-style meeting to generate maximum enthusiasm and involvement amongst employees. Following the employee launch, customer-facing marketing materials were created. These included an updated website, corporate identification package, and building signage. A media kit, several new Web initiatives, and a community communications plan are in process for 2013.

“We help the world achieve a cleaner, safer future by the conservation of resources through recycling,” said Mark Kutoff, CEO of Gopher Resources. “That’s a social mission and a business mission wrapped into one.”

The new brand positioning communicates this message in ways that inspire employees to live the Gopher culture and achieve greater success. It enhances a perception with community leaders that Gopher is a responsible and valuable corporate citizen. And it creates confidence in the Gopher brand that helps build the foundation for future growth.

Schifino Lee - 11:17 am December 27, 2012

Schifino Lee’s “Top 3 Campaigns of 2012″ List

Vigo Importing launches integrated brand campaign for Alessi Foods.

New product design and TV/video shot in Italy. New Alessi interactive branding. Social media community. In-store. Experiential including plans for a culinary school and pop-up restaurant. Brand awareness reaches new levels. Facebook followers and likes up over 600%. view work

Zeno Office Solutions gets big business growth and national press with “Centurion” campaign.

A billboard made of over 120,000 pennies. A new brand icon. Print. Integrated digital branding. B2B communications. Public relations. New clients. CNN, Business Journals, and more coverage — providing millions of brand impressions. view work

Tampa’s Lowry Park Zoo exceeds attendance goals for its big events such as ZooBoo.

Traditional, social, digital, and experiential integrated to engage audiences and drive attendance for ZooBoo, Karamu, Zoofari, Wazoo, Fiesta de Coqui, and more. “Zoo-nique Experience” campaign helps Zoo School to record numbers. view work

Schifino Lee - 6:58 pm November 29, 2012

Schifino Lee helps Vigo Importing grow its Alessi Foods brand

Pursuing its goal to grow the Alessi brand of food products nationally, Vigo Importing Co. and Schifino Lee partnered together to embark on a substantial marketing campaign. The integrated campaign launches with cable TV spots, in-store displays, radio spots, digital advertising and social media for its Alessi Premium Pasta Sauce line.

While Alessi has been producing top-quality Italian food products since 1947 and is the country’s No. 1 seller in the balsamic vinegar and breadstick categories, brand awareness is relatively low. The company sees enormous opportunity to grow Alessi’s brand equity and increase market share in several food categories.

“We want our branding and advertising to reflect the appeal and quality of our products, highlighting our use of the finAlessiest ingredients,” said Alfred Alessi, owner of Vigo Importing. “Schifino Lee has a successful track record of creating communications that build emotional connections between brands and customers.”

Schifino Lee held focus groups to better understand the Alessi retail customer. Based on the findings from these groups, Schifino Lee refined the Alessi Premium Pasta Sauce brand and developed compelling communications to reach the desired consumer.

Amanda Koenn - 11:11 pm November 27, 2012

Bayshore Little League Scoreboard

Our client Clark & Martino cares about the local community & has recently shown this support through the donation of a new scoreboard for the Bayshore Little League. Schifino Lee is proud to have partnered together on the creative development of this scoreboard.

Schifino Lee - 4:24 pm November 8, 2012

Tampa Bay Sports Commission showcases what’s “New Now” at USF Athletics District.

Working with Schifino Lee on a multi-phase “New Now” facility marketing campaign, the Tampa Bay Sports Commission has been promoting the newly renovated USF Athletics District nationwide.

For the Tampa Bay Sports Commission, Schifino Lee produced a new website, print ad and advertorial featuring the nearly $70 million in improvements at the USF Athletics District, including the USF Sun Dome, USF Track & Field Stadium, USF Baseball and Softball Stadiums, USF Soccer Stadium and USF Campus Recreation facilities. If you haven’t experienced the new renovations first-hand, be sure you visit soon. It is amazing!

As part of the USF “New Now” phase, Schifino Lee also created a unique and eye-catching pop-up book that includes a scale model of the USF Sun Dome. This gives event organizers a closer look at the nearly $36 million in renovations. This 3D piece showcases the venue’s details, from the main entrance and seating bowl, to the adjacent Pam and Les Muma Basketball Practice Center.

The USF Athletics District promotion is part of the Tampa Bay Sports Commission’s ongoing “Tampa Bay is New Now” new facility marketing campaign which targets organizers and decision-makers of numerous sporting events.

Jeannette Adelman - 2:06 pm October 9, 2012

The Alessi Campaign Is Live!

Schifino Lee is very proud and excited to announce the launch of the Alessi campaign! This is an exciting opportunity to help raise the visibility of the Alessi brand.

While Vigo Importing Company has been producing top-quality Italian food products since 1947 and is the country’s No. 1 seller in the balsamic vinegar and breadstick categories, brand awareness is relatively low. The company sees enormous opportunity to grow Alessi’s brand equity and increase market share in several food categories.

Schifino Lee created compelling communications to reach the desired consumer, based on customer research. Alessi and Schifino Lee devoted much time and effort to express the brand assets.

The campaign includes cable TV spots, in-store displays, radio spots, digital advertising, social media and a unique microsite.

Amanda Koenn - 9:14 pm October 4, 2012

Unearth Some Fun at ZooBoo


ZooBoo at Tampa’s Lowry Park Zoo, the largest family Halloween event in Tampa Bay, kicked off last week with their Shriek Peek Weekend on September 28-29. The turnout for the event was awesome with the Zoo exceeding their goals by 3,000 attendees!

“Shriek Peek was an awesome weekend for Tampa’s Lowry Park Zoo, even with a little rain Friday night.” said Jason Davis, Marketing Manager at the Zoo. “The yard signs you designed were handed out at the very end as people were leaving and everyone thought they were really cool.”

In addition to yard signage, Schifino Lee creative executions included print advertising, web, posters, direct mail, radio and TV to name a few.

ZooBoo is select nights in October.

Amanda Koenn - 9:13 pm September 28, 2012

Schifino Lee creates chilling TV spot for ZooBoo at Tampa’s Lowry Park Zoo

Schifino Lee worked with Tampa’s Lowry Park Zoo to develop this years ZooBoo theme and creative. The creative executions included print advertising, web, posters, direct mail, radio and TV to name a few. Check out this year’s chilling spot then go creep around ZooBoo at Tampa’s Lowry Park Zoo — the largest family Halloween event in Tampa Bay.

DATES:
September 28-29 Shriek Peek Preview Weekend • Opens 7 p.m.
October 5-7, 11-14, 18-21, 25-28 • Opens 7 p.m.

Josh St. Aubin - 6:44 pm March 29, 2012

Schifino Lee hires Director of Digital Innovation

If the right-brain is creative thinking and the left-brain is logical thinking, then Josh St. Aubin is Schifino Lee’s cerebral cortex.

On one hand, he is a talented designer with strong visual arts skills. On the other, he’s a brilliant programmer fluent in multiple languages: HTML, CSS, JavaScript, ActionScript, Flash, XML, Flex, PHP, ASP… the guy is scary-good.

“The digital landscape is in a state of constant change. Your customers want more than a website for your company. Today’s consumers spend more and more time online while engaging with multiple touch points that include social media, display, email, applications and mobile. When you utilize these new channels to their fullest potential, you capitalize on huge opportunities to connect with you customers.”

For 12 years, Josh has created innovative communications and experiences that helped build brands such as Dollar Rent A Car, Thrifty Car Rental, Transitions, Melitta, Badcock Home Furnishings and the New York Rangers.

Josh’s B.F.A. is from the International Academy of Design and Technology. He is a believer in “touch-nology,” and feels that the primary benefit of any innovation centers on its ability to connect people with experiences they love and enjoy.

Schifino Lee - 6:37 pm January 18, 2012

Getting the band back together

I am very excited to return to Schifino Lee team after an 8-month hiatus at another branding agency. Not only am I bringing back a stronger base of account planning and branding experience, but I am rejoining an even stronger team at Schifino Lee.

It’s not often a person gets the chance to examine their organization from an outside perspective.  Leaving (and returning) has given me that rare opportunity.  During my absence, I was able to understand and better appreciate the uniqueness and strengths of Schifino Lee and how the agency approaches its craft.  One of the things we do so well is immerse ourselves into our clients’ business from a customer’s perspective; and transform the key insights we glean into a strategic plan of action and creativity that truly brings the brand to life.

I’m baaaack… with renewed enthusiasm and passion for doing great strategic branding and advertising with people I love!

 

About Roxie Clements:

Roxie Clements is Vice President, Director of Client Services, overseeing the agency’s Account Management team and managing several of the agency’s major clients.  A strong strategist, Roxie combines her skills with focused, positive drive to produce the greatest ROI for all clients.

A Florida advertising veteran, Roxie previously supervised the Florida Lottery account and other notable clients including Florida Tourism, Winn Dixie, Wet ‘n Wild, Levitz Furniture and Barnett Banks.

Roxie is one of many children in her family.  “I have 3 sisters and 2 brothers.  My mom had 6 kids in 7 years, and we weren’t even Catholic.”  Some of her favorite ads are the AT&T campaign “where the calls drop off at the most inopportune moment in the conversation. They’re funny, memorable, uncomfortably true and very engaging.”

Amanda Koenn - 4:13 pm December 19, 2011

Tampa’s Lowry Park Zoo selects Schifino Lee as agency of record

On the heels of the New Horizon’s branding work, Schifino Lee has also been retained by Tampa’s Lowry Park Zoo as its agency of record for creative and media services over the next 2 years to help promote zoo ticket sales, events and fundraisers.

“Tampa’s Lowry Park Zoo is a pillar to the identity of the Tampa Bay community, and many don’t know about their very important work to preserve our nature and wildlife,” said Paola Schifino, Principal of Schifino Lee. “Schifino Lee is thrilled to be able to contribute to this effort.”

Tampa’s Lowry Park Zoo is a 501(C)(3) not for profit organization and is accredited by the Association of Zoos and Aquariums (AZA). The AZA is America’s leading accrediting organization for zoos and aquariums and accredits only those institutions that have achieved the highest standards for animal care, education, wildlife conservation and science.

Read the full artical on the Tampa Bay Business Journal.

Amanda Koenn - 7:00 pm November 14, 2011

Schifino Lee Launches Mobile Website for Law Firm

 

When Tampa Bay law firm Clark & Martino, P.A. wanted to make a bold and innovative communications move, they connected with their brand marketing partner, Schifino Lee, to develop and launch a mobile version of the law firm’s website designed for smart phones.

“We wanted to go the extra mile in making sure our information is readily available in the most convenient way possible,” said Dan Clark, partner at Clark & Martino. “Creating a mobile website was a natural way to make ourselves more available to the public and legal community.”

While creating a mobile website is fairly uncommon for law firms, Clark & Martino realized the benefits of maximizing accessibility for a highly mobile audience. Having a mobile website results in exponential customer satisfaction gains as more people than ever use their mobile phones to access the web.

“A mobile site can either complement a consumer’s overall brand experience or undermine it. The good news is that companies are really starting to take this seriously as they understand the critical role that customer satisfaction plays in the mobile experience,” said Eric Feinberg, Director of Mobile Strategy at ForeSee, a company that analyzes people’s experiences with mobile sites.

Clark & Martino’s mobile site takes key features from the firm’s traditional website and puts them on a mobile friendly platform that optimizes functionality and usability on the smaller screens. The Clark & Martino mobile website makes it easier for people on-the-go to access the law firm, get directions, interact with staff and learn more about Clark & Martino and its services.

“With people wanting immediate information wherever they are, it makes sense for service providers to consider creating a mobile website,” said Ben Lee, Principal of Schifino Lee. “Making your website more accessible can increase customer satisfaction, greatly enhance the brand experience, set yourself apart from competitors, and grow business in very tangible ways.”

Schifino Lee - 2:59 am October 5, 2011

Social Media vs. So What Media

Fantastic Adweek piece (http://www.adweek.com/advertising-week/are-we-cusp-social-blindness-135427) points out that most marketers treat social media as if it were cheap broadcast media.

Audiences are tired of that. Businesses need to create relevant content and participate in genuine conversations – not mindlessly use social media with a short-term transactional mentality.

True social media is about building an emotional connection, not selling a transactional promotion. The best news comes at the end of the piece. When brands do the right things with social media, it is a powerful way to build equity and create measurable value.

We would love to learn from your experiences… Who is creating social media that is authentically social, and who is churning out social media that is merely “so what media?”

Amanda Koenn - 3:15 pm August 10, 2011

The Johns Hopkins Hospitals’ Wilmer Eye Institute selects Schifino Lee for brand vision project

August 10, 2011 – (TAMPA, Fla.) – The Wilmer Eye Institute at Johns Hopkins has long been recognized for bringing together ophthalmologists consistently ranked by their peers as among the finest internationally. These doctors are joined by a specially trained and highly experienced team of nurses, technicians and staff cited by patients for their knowledge, responsiveness, and sensitivity. Working together, they have established and refined a flexible approach for delivering state-of-the-art ophthalmic care at The Johns Hopkins Hospital.

The ability to change the way the world sees.
Wilmer graduates have had a wide influence on ophthalmology. More than 100 alumni have become department chairs at academic centers around the world. They have brought with them more than eight decades of remarkable achievements that have literally saved the sight (and lives) of millions of people, a legacy of excellence that continues to this very day.

The ability to change the way the world perceives.
Tampa Bay-based Schifino Lee Advertising + Branding, Inc. has created fresh ideas in all forms of digital and traditional media for businesses such as AT&T, Gerdau, USAmeriBank, Lifestyle Family Fitness, Tampa Museum of Art, Vology, Stellar Partners and PlasmaTherm. The Schifino Lee team also has extensive experience developing innovative marketing for healthcare companies such as Atlantic Imaging, Wellcare Health Plans, Pfizer, Novartis and Reproductive Medicine Group.

Communicating the Wilmer vision.
When the Wilmer Eye Institute decided to communicate their unique brand story to audiences in new ways, it selected Schifino Lee and its creative team led by Evan Brownstein, Chief Creative Officer. The assignment: Take the extraordinary vision and accomplishments of Wilmer and design a brand narrative that resonates with donors, potential donors, patients, potential patients, doctors, medical professionals, the media and all audiences.

“We are honored that The Wilmer Eye Institute at Johns Hopkins chose Schifino Lee for this project,” said Mr. Brownstein. “So many lives have been touched and transformed by Wilmer. By designing a brand narrative that is as innovative as the Wilmer experience, we hope to help Wilmer reach and serve an even bigger audience.”
Ben Lee, Principal and co-founder of Schifino Lee, noted, “More and more healthcare institutions and organizations are realizing that building a brand can be one of the most effective things they do to accomplish their missions.”
Recent examples of this right here in Tampa Bay include:

Moffitt Cancer Center bringing in Joe Hice, the former Chief Marketing Officer of Segway and Director of Corporate Communications for Harley-Davidson Motor Company as Vice President of Public Relations and Marketing;
BayCare Health System naming Stewart Schaffer, former Chief Marketing Officer of Lazydays, as its Chief Marketing Officer;
Johns Hopkins Wilmer Eye Institute engaging Schifino Lee to design and create their brand story.
“Hospitals recognize that they are in the customer service business and are adopting best practices of consumer brands. This is a trend we see growing and strengthening,” Mr. Lee concluded.

About Schifino Lee
Schifino Lee is a full service advertising and branding firm based in Tampa, Florida. The firm’s team has come together from a variety of careers and life experiences to strategize, craft and disseminate fresh ideas and messages in digital and traditional media for regional, national and global companies. These clients include AT&T, Vertical IT, Sims Recycling Solutions, Gerdau, and Wyndham Hotels. The Schifino Lee team also has extensive experience developing innovative marketing for healthcare companies such as WellCare Health Plans, Novartis, Schering Plough and Pfizer. As a full-service marketing and communications provider, Schifino Lee offers a wide range of services including advertising, public relations, interactive and marketing communications consulting. The company was founded in 1993 and currently employs a team of approximately 20 professionals.

About The Wilmer Eye Institute at Johns Hopkins
The Wilmer Eye Institute has long been recognized for bringing together ophthalmologists consistently ranked by their peers as among the finest internationally, with a specially trained and highly experienced team of nurses, technicians and staff cited by patients for their knowledge, responsiveness, and sensitivity. Working together, they have established and refined a flexible approach for delivering state-of-the-art ophthalmic care at The Johns Hopkins Hospital and in seven locations around the state. Toward that end, The Wilmer Eye Institute constructed and opened The Robert H. and Clarice Smith Building and Maurice Bendann Surgical Pavilion in June 2009, creating the most modern ophthalmic surgical facility and vision research center in the world.

Schifino Lee - 1:43 pm June 7, 2011

My long, hot summer

Summer intern Rachel Gregory provides this entry about her impressions of learning the craft of copywriting at Schifino Lee.

The long white marble slab of a desk stretches out before me as I sit at my computer. I’m on reception desk duty as I attempt to write one of my first assignments. It’s my second day as a copywriting intern, and I now know more about varicose veins than I ever thought I would need to.

In school, you get these fantasies about what advertising is like all the time. You think every client is going to be “Target” and have a huge budget to make the most creative work ever. Of course that’s not always true. In the real world, clients have brand guidelines, specific objective, and budget restrictions.

Every project in school is for your favorite product or a big-time client. There are no budget limits, and no creative restrictions. In the advertising fantasy land of school, the real world isn’t taught, and common clients aren’t assigned. Insurance companies? Never. Industrial machinery? What’s that? Anti-itch cream? Forget it. Assignments that will teach us to be creative in confined circumstances and small spaces are non-existent.

So, on my first day when I was presented with the task of editing web copy all about medical treatments, and write headlines for them, my first thought was, what did I do to deserve this? I then reminded myself of how much I still have to learn about writing. While to some that may seem like a disappointment, I am excited to be pushed in areas that I have not yet been.

At Schifino Lee I am looking forward to stretching my creative abilities in ways school has not. I want to learn how to write better and more creatively when dealing with any client. I expect to get a lot of critique that will help me improve the vocation I already enjoy. I think the mix of clients at Schifino Lee is going to give me a well-rounded experience that will enhance my education.

So whether I’m writing headlines for veins or sunglasses, I’m ready to arrange words into phrases that are meaningful and relevant for every client I’m assigned.

Schifino Lee - 3:54 pm May 17, 2011

Translating complex ideas into compelling creative messages (and Chinese)

Schifino Lee works its magic across many global industries — big, small and otherwise. A recent project took us into the obscure world of lead anodes for electro refining. RSR Anodes, based in Casa Grande, AZ needed a new website and sales literature to present its products to a worldwide audience of hydrometallurgical processors.

RSR’s manufactured product is a slab of lead and other materials that when charged with an electric current will attract a specific non-ferrous metal (such as zinc or cobalt) from ore dissolved in acid. For the Schifino Lee creative team, the first stop was educating themselves on electro winning—that is the refining process that employs the anodes—and the RSR manufacturing process.

The new website describes the numerous compositional and manufactured features of the anodes, and the benefits they present to metal refiners. Schifino Lee reduced these complex concepts into concise language that can be understood by everyone involved in the purchasing process—from a plant manager with an advanced engineering degree to a purchasing manager who never studied chemistry.

One more challenge to Schifino Lee was publishing the information in 5 languages: Spanish, French, Chinese and Japanese as well as English. Since its launch the website has had more than 25,000 unique visitors which is excellent traffic for this niche product. View website: www.rsranodes.com

Schifino Lee also provided RSR Anodes with SEO services in order to drive quality traffic to the site, and developed a robust Content Management System for client administration.

Why has Schifino Lee been retained by clients from so many different industries, in places near and far? Because, we listen to our clients and learn about their businesses—and we translate what they do into creative work that is fresh and compelling—in both digital and traditional media.

And shouldn’t we all start doing business in Chinese?

Schifino Lee - 4:15 pm May 2, 2011

Schifino Lee is looking for 2011 Spring/Summer Creative Interns!

Schifino Lee Advertising + Branding creative department will mentor copywriting, art direction, and interactive art direction interns this coming spring/summer.

Current students and recent graduates are welcome to apply!

Art Director interns must be completely competent with the Adobe Suite. To apply, send a brief explanation of what you want to accomplish as an intern and samples to: evan@schifinolee.com.

Interactive Art Director interns must be comfortable with HTML and CSS, and understand programming logic.  To apply, send a brief explanation of what you want to accomplish as an intern and samples of interface design work and code to alison@schifinolee.com.

Copywriters must be proficient in written English, well read and up to date on cultural and social trends. To apply send a brilliantly written letter explaining why you love advertising and samples to: evan@schifinolee.com.

We will be interviewing immediately.

Schifino Lee - 6:36 pm April 18, 2011

Schifino Lee joins battle against PI

Schifino Lee has stepped up to the plate to help strike out Primary Immunodeficiency by becoming the marketing partner for the 2011 All-American Beach Bash and Wiffle Ball Tournament.

Our work includes www.medicalchampion.com, the online home for the annual 2-day event held on St. Pete beach at the Don CeSar resort. This will be third year for this major fundraiser for All Children’s Hospital and the University of South Florida’s Department of Pediatric Allergy, Immunology and Rheumatology Division.

At Medicalchampion.com businesses and families can register for sponsorships and event participation, make 100% tax deductable donations, and view event photos and videos all in one place.

Make sure to spend your Independence Day weekend with us at St. Pete Beach for an all-American outing to help children with allergies and PI. Whether you stay a day or the weekend, this family getaway offers adults and children alike the chance to give back, with tax deductable donations that will be matched 100 percent by the Jeffry Modell Foundation. Please go to www.medicalchampion.com for more details.

 

Amanda Koenn - 3:11 pm April 12, 2011

Spin For Kids

The 2011 Spin For Kids Celebrity Bike Spin took place this past weekend at the Glazer Children’s Museum. The host of this years event was Buccaneer great, #51 Barrett Rudd.

The funds raised will benefit Academy Prep, a Tampa middle school which prepares economically disadvantaged students to achieve acadmic success, and PlaySmart, a national non-profit organization that helps kids reach their full potential through sports.

The event was a great success and included 5 hours of spinning on the lawn of Curtis Hixon park with motivational instructors pushing everyone to their limits. After the intense spin a party was held at the Glazer Children’s Museum with a live band, food, drinks and dancing.

Glazer Childrens Museum on Curtis Hixon Park in downtown Tampa, site of Celebrity Spin for Kids.

SchifinoLee provided all of the marking support for this super event including the logo, flyers and ads.

Schifino Lee - 4:24 pm February 21, 2011

Schifino Lee launches new agency website & blog

Why are we refreshing our website? For the same reasons every business should consider:

  • To better represent who we are today (not last year or 2-3 years ago)
  • To take advantage of innovations in web programming
  • To simplify navigation for quicker arrival at what visitors want to see
  • To build a better showcase for our work
  • To create an efficient platform for future content
  • To refine our design aesthetics

As a leading provider of online solutions, our business has evolved so our online presence had to as well.
It’s imperative that we have a site that exemplifies what a website should be for our business and to convey our brand personality.

Some improvements you will see:

  • Featured work on the home page. Our product is what visitors want to see, so there it is.
  • More interactivity, because many brand experiences happen on the web today
  • New options for searching our online portfolio by industry and by category
  • A complete overhaul of our Blog to reflect the most current agency and industry information

And a few features you can’t see: We built it on an open-source CMS for easy updating; and we’ve incorporated some best practices for SEO (search engine optimization).

So please explore Schifino Lee’s new web experience, follow us on Twitter and visit often to see new content and catch up with our “Blog & Pony Show.”

For more information visit our website at www.schifinolee.com or please contact Ben Lee or Paola Schifino at 813-258-5858, exts. 224 and 223, respectively, or at ben@schifinolee.com and paola@schifinolee.com.

Paola Schifino - 7:49 pm February 11, 2011

Michelangelo, Bernini, Calder, Slee

Cradle of Champions before its unveiling in Fort Worth

On January 28, 2011,  Slee’s contribution to the civic monuments was unveiled by officials from the City of Fort Worth and Gerdau Ameristeel. The Cradle of Champions sculpture is the steel manufacturer’s gift to the city, one of the co-hosts of Super Bowl XLV, and was designed by Schifino Lee.

The artwork is made from steel recycled, cast and rolled  by Gerdau at one of its mini mills. This is the the third time the Brazil-based metals companies has given a monument to a Super Bowl host city.

The sculpture stands in Sundance Square, the heart of Fort Worth.

According to a story on ESPN cable and internet, Cradle of Champions honors the rich tradition of scholar football in Texas. The 14 tons of steel come from North Texas Stadium, which was recently demolished, and high schools were asked to contribute some bit of steel from their own facilities. On the back of the sculpture will be engraved all the names of Lone Star high school and college football players who have and will play professional ball.

Schifino Lee - 11:44 am January 24, 2011

Slee gets Pulitzer Prize-

Winner’s Praise.

When best-selling author and TV commentator Doris Kearns Goodwin saw the work Schifino Lee created to promote her upcoming appearance in Tampa she pronounced, “I love it!”

Her book No Ordinary Time: Franklin and Eleanor Roosevelt: The Home Front in World War II won the Pulitzer Prize for history in 1994. Her 2005 book Team of Rivals: The Political Genius of Abraham Lincoln was a huge bestseller and is the basis of Steven Spielberg’s next film.

Art Director Eric Clark created the stylized double portrait of Abraham Lincoln and Franklin Delano Roosevelt to illustrate Goodwin’s theme: the personal characteristics and values that make one a great leader.  She will give examples of how values such as perspective, magnanimity and humor helped past presidents excel and can help anyone succeed in a leadership role.

Ms. Goodwin will be keynote speaker at the Hillsborough County Bar Foundation Law & Liberty Dinner on March 24, at the Grand Hyatt. Admission is by reservation only. Call 813-221-7777 for information.

Schifino Lee - 2:26 pm January 20, 2011

Another seduction to the dark side

New account management intern Samantha Anastasia shares her thoughts on learning the ropes at Schifino Lee.

Being an intern can feel intimidating and frightening. The need to impress is always in the back of your mind. An intern is always worried that they will only be given simple and mindless tasks. “Can you go grab me a coffee? Or, “Can you go make me a copy of this single piece of paper?” The fears of an intern are never-ending, but at Schifino Lee, I don’t believe that any of these fears are ever going to be an issue.

Being an account management intern at Schifino Lee I hope to accomplish every single task I am given (Even if they are simple and mindless). I am extremely excited to learn the ins and outs of how an agency operates, especially seeing the process it takes to develop a job from beginning to end. I look forward to building relationships and gaining the respect and trust from my co-workers; as well as understanding the world of advertising even more. So far I have learned something new everyday, and I believe my internship at Schifino Lee will continue to surpass all my positive expectations.

Roxie Clements - 12:52 pm January 17, 2011

Slee helps end the foreclosure crisis

“Creating a great user experience and establishing a superior brand, in addition to providing outstanding service offering is important to us. With Schifino Lee we accomplished it all.”

—Eric Friedman, President of PREO LLC

Schifino Lee has helped Tampa, Fla.-based PREO rebrand itself and its website with a consumer friendly new face and user experience that captures the brand’s promise of value and speed.

PREO is the complete online solution the real estate market needs to make short sales work. PREO brings together lenders, buyers, homeowners and realtors to turn foreclosed and underwater properties back into family homes.

The new look and user experience was the result of a series of calculated steps, designed to ensure that the online marketplace for short sale and REO properties matched consumer needs, as well as the brand characteristics of the company.

Schifino Lee researched how consumers use online sites to search for short sales and utilized these findings to help PREO keep its promise to make short sales and REO sales faster, cheaper and easier for everyone involved.

Value is important because, in this economy, people expect to get the best home for a great price. But equally important is the speed at which a short sale can be realized – typically not short at all. PREO offers the best value by listing the lender’s lowest acceptable price, which speeds up the sale process, because consumers are no longer guessing what the bank expects for the property, the deal can be done more quickly on PREO deals – in approximately 45 days.

Schifino Lee - 3:25 pm November 19, 2010

Creative Interns Now Being Accepted

Schifino Lee Advertising + Branding creative department will mentor copywriting and art direction interns next semester.

Current students and recent graduates are welcome to apply.

Art Directors must be completely competent with the Adobe suite and have some interactive experience. To apply, send a brief explanation of what you want to accomplish as an intern and three samples to: eric@schifinolee.com

Copywriters must be proficient in written English, well read and up to date on cultural and social trends. To apply send a brilliantly written letter explaining why you love advertising and three samples to: eric@schifinolee.com

We will interview the first week of December and make selections before the end of term.

Schifino Lee - 2:24 pm October 27, 2010

What I’m doing here

In this edition of Blog and Pony Show Tyler Ward, our newest intern, explains why he signed on.

I’m interning at Schifino Lee because I’m hungry for new experiences. I have a strong background in finance, and anyone in my shoes and his right mind would be pursuing jobs in investment banking right now.  Maybe I should say anyone in his left mind would be pursuing a job in investment banking since that’s the analytical side of the brain.  And there’s the problem: I am in my right mind—creative and eager for all kinds of stimulation—and left-brain businesses such as law and finance do not have the creative energy that stimulates me (at least in entry positions).

So far nothing has quenched my thirst for new experiences and creativity as well as advertising and branding.  It is exciting, motivating, and thought provoking to constantly have a fresh task at hand.  Furthermore, I love learning new things and I learn best by doing (I read far too slow, even after numerous speed reading classes, to learn fast enough to be “contempt”).

My experience at Schifino Lee so far has been fast paced and stimulating (which I certainly expected since my other experiences with Paola Schifino—a close family friend—have been far from ordinary).  So far, Schifino Lee has given me exactly what I want, I have asked – to learn while having the chance to be creative.

Finally, I need to confess that my left brain did play a part in my decision to intern here. All this experience will look good on my resume.

Tyler Ward is not only our best dressed intern ever, but the best-dressed man in the office. He is a recent graduate of Stetson University and is a native of Tampa.

Schifino Lee - 10:24 am July 8, 2010

Man or machine? iPhone or Droid?

Here’s an interesting comparison: two very different ads—and strategies—for parity products.

Here’s the commercial for iPhone 4

And here’s the promo for Droid X

We all prefer the iPhone ad, and not because we are elitist Apple devotees. We like the iPhone message because we like being human.

The raison d’etre for a phone is connectivity. This spot demonstrates how the new iPhone lets you reach out and connect with people in a meaningful way. It lets you have dialogues and share emotions; “only connect” as E.M. Forrester famously wrote (Howards End)

Droid, on the other hand, turns you into a machine. Droid = Android = imitation human = antisocial techie. That’s a fine strategy as it speaks to people who love technology and are more interested in doing things than getting all touchy feely. It all makes perfect sense since a Droid (Android) is an artificial person.

Compare this to the Sprint Evo intro that is aimed squarely at first adapters. This type of geek is actually more social because what is the use of having the newest, latest, coolest gadget if you can’t brag to other life forms about it?

Schifino Lee - 5:25 pm June 28, 2010

Verner visits The Dark Side

Verner, the creative intern, returns to share a milestone in his career.

Today, for the first time, I experienced the business side of advertising (a.k.a. The Dark Side). I saw how a sale is made and how hard it is to be an account executive.

(more…)

Schifino Lee - 11:22 am June 24, 2010

What I’ll learn this summer

In this entry of The Blog and Pony Show, Slee intern Jorge Hermez shares his aspirations.

As a recent graduate from the University of South Florida, I have been dying to get out in the real world. Interning with Schifino Lee will look great on my resume, allow me to build my portfolio, and will give me the necessary experience to get there. (more…)

Schifino Lee - 11:46 am June 9, 2010

The Naming Game

Coming up with a name for a company or product is the biggest creative dare Schifino Lee is challenged with. It’s hard work because in just one, two or three words you have to say a hundred things that will resonate for decades.

Before I show a client new brand name suggestions I ask them, “What are the most popular children’s names today?” Up comes a PowerPoint slide with two cute cartoon toddlers named Rival and Usurper. “These are most popular girls’ and boys’ names in the US,” I say. “You probably know them better as Emily and Jacob.”

The lesson is: a name is what you make it. A name has intrinsic meaning—Emily stands for rival and IBM stands for International Business Machines. (more…)

Paola Schifino - 11:12 am May 27, 2010

Fresh from the kitchens of Schifino Lee

Two new websites are hot out of our creative and programming ovens.

The first is for La Segunda Central Bakery, the premier maker of Cuban-style breads and pastries in the U.S. (at least according to a  poll of diners at Columbia Restaurant). The site greatly enhances the hundred-year old Ybor City bakery’s profile in the food service industry and spearheads their expansion as a regional commercial baker. Senior Interactive Art Director Nico Gomez (an expert on the Cuban sandwich) designed and built this great-looking site. I personally quality-tested all the products before they were photographed.

Our other delicious new website is for HOPCO Food Brokers. Tampa-based HOPCO represents national and local brands to the food service industry in the southeast states. It allows the brokerage and its clients to extend their reach into the kitchens of restaurants, hotels, schools, hospitals, retirement homes and other institutions. In addition to information about the brands, the site features important resources for food managers and contact info for all of HOPCO’s offices. Creative Director Max Blevins took the lead and was assisted by Mark, Nico and Eric.

Schifino Lee - 10:36 am

Confessions of a brand new adman

This entry of Blog and Pony Show is by Joe Citro, another Schifino Lee summer intern who is pulling double duty with the account service and creative departments.

The days leading up to arrival at Schifino and Lee were filled with excitement and a little bit of nervousness.  I was unsure of what I would be doing, who I would work with, and most importantly what challenges would be placed in front of me.  However, I did reflect on what I hoped to achieve during my internship.  I have 5 goals which I plan to achieve before the end of my time here at Schifino and Lee. (more…)

Schifino Lee - 2:52 pm May 19, 2010

What I did on my summer internship

This entry of Blog and Pony Show is from our new creative intern, Verner D’Souza.

“My father didn’t tell me how to live; he lived, and let me watch him do it.” said Clarence Kelland, a prominent writer. After three years of studying advertising in college, yesterday was the first day of my internship at Schifino Lee and my first taste of the ‘real world.’ If I could describe my day in flavors, it was tangy, savory and full of surprises. From shooting a video about a company selling a variety of sauces to writing my first commercial ever. It was something I never expected on my first day.

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Schifino Lee - 12:57 pm May 11, 2010

Meet us in the Lounge

Two designs created at Schifino Lee will be included in Logo Lounge 6: 2000 International Identities by Leading Designers.

tua_logo_RGB

The book prints the very best of 34,000 submissions sent to LogoLounge.com in 2009. In addition to compiling the best of the best, Logo Lounge is a source of inspiration to designers in need of ideas.

Sr. Interactive Art Director Nic Gomez created this icon for a revolution lead by children for Financial Literacy for Kids, a grass roots organization that hopes to make the next generation better at handling money than the current one.

studio_c_logo_RGBThis comfy design was crafted by yours truly for Studio C. That’s the interior design division of global real estate developer Corvus International. The use of the ‘C’ families with the parent company logo.

Schifino Lee - 11:17 am April 29, 2010

Marketing is not rocket science. It’s nanotechnology!

plasma-thermSchifino Lee team members prepare for another day in the highly scientific, technologically advanced world of advertising and branding. Here we don our clean suits before entering our deep thoughts think tank. Not one particle of dirt or dust or mental schmutz is allowed to penetrate our intellectually pure mind space to ensure that your brand strategy and marketing messages are uncontaminated by clichés or mediocrity.

Actually, this is the team assigned to our newest client Plasma-Therm visiting their St. Petersburg, Florida, facility on April 22. Plasma-Therm makes the machines that make micro chips and nanodevices. Their technology is what makes it possible for smart phones to run all those apps and for Wii controllers to know if you’re rolling a strike or a gutter ball. Schifino Lee will be preparing an advertising campaign aimed at the semiconductor trade.

Schifino Lee - 4:48 pm March 31, 2010

What’s a Vology?

vology

Recently, Schifino Lee had the privilege of creating a new brand name for Network Liquidators, a multimillion-dollar technology equipment provider. Their new handle is Vology. When NL decided to expand from just buying and selling equipment into being a complete service provider, they realized their name would hold them back. That’s when they came to Slee for help.

Creating a new brand name is a very big challenge. The name is the label for the brand and needs to communicate in one highly concentrated package the entire brand experience.

The naming process began with building a brand profile. We looked at their customers, their competitors and the competitive space they were moving into. NL wanted to jump out the reseller pool and be considered on a par with tech OEMs, like Cisco Systems. That meant their new name had to have credibility, communicate assurance, quality and scope. To that we added the company’s values and attributes and its differentiators. The chief among these is speed. NL acts faster than anyone else at quoting prices and sending out product.

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Schifino Lee - 11:01 am March 25, 2010

Freshmen, start your craniums

Frs

Fresh faces at SLEE

A group of freshmen from the University of South Florida visited SLEE last Friday to see what working in advertising is all about. These students are already considering careers in advertising/ marketing, and we proved to them they’re making the right choice.

The students observed the action in the creative, media and account service departments from a safe distance. Then they learned about the different agency disciplines from expert practitioners: Nordin (media), Nic (interactive), Jeff (whatever suits do), Eric (copy) and Kyle from our partner Bayview Public Relations. Ben and Paola got up-close and personal to give them the big picture of life on the cutting edge of branding.

The future “Mad Men” wanted to know what they should do during their college years to prepare for the marketing life. In addition to perfecting their communication and team skills, we encouraged them to take courses that have nothing to do with marketing. “Success in marketing comes from having great ideas,” newly minted ACD Eric told them. “The more you know, the more places you have to go in your mind for those ideas. Broad experience in school and life will give you a big advantage over the competition.”

Roxie Clements - 2:00 am February 8, 2010

Reaching above and beyond takes ingenuity and the right steel

Steel is in everything we drive, live in and most things we use, but do you know who the leader is in the mini-mill steel industry? 

Schifino Lee Advertising + Branding has been engaged by Gerdau Ameristeel to create a national advertising campaign to increase the profile of their company.  I’m pleased to have the opportunity to help this new client tell its story and reach out to customers.  The new campaign will help position and recognize Gerdau Ameristeel as an industry leader in steel production and scrap metal recycling.

Click here to view more.

Schifino Lee - 9:53 am October 13, 2009

Fresh Talent for the Fall

Schifino Lee is proud to announce that we have brought on two interns for our creative department, Allison Schneider and Jason Howard.

Allison is a budding art director from the University of South Florida with a high drive for producing great work. While pursuing her Bachelor’s degree in Advertising she landed her first intern gig with one of our clients, Guardian Lion Wireless, which is where we discovered her.

Originally from Dunedin, Fl. Allison grew up creative, constantly performing at dance recitals, painting random objects and designing jewelry. “I get my creativity from my parents. They are ‘artsy’.”

A fellow student from USF, who won an Addy for her work, created Allison’s favorite advertisement. “This ad was amazing. It showed a lottery ticket being folded into all the different things you could do with the prize money. It was so simple.”

The ad could not be reached for comment.

Jason, our copywriting intern, hails from Saint Leo University. Having obtained his Bachelor’s degree in Marketing, Jason brings with him the knowledge of the art of selling anything to anyone.

Originally, Jason is from Webster, Fl. and moved to Tampa shortly after completing college. Having grown up in small town America, then moving to the big city, we feel that he can bring to us an array of perspectives and experiences our clients will enjoy.

“Even though it wasn’t my major, I took every writing course my school had to offer. I love it,” Jason said. He has always enjoyed writing, and even has completed a “yet to be published” novel.

The novel, as well, could not be reached for comment.