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Archive for the ‘Client News’ Category

Schifino Lee - 5:29 pm January 18, 2017

Bringing Home the Silver for Athletes + Causes

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We are proud to announce that Schifino Lee will receive a Silver Award from the International GRAPHIS 2017 Logo Competition for their work for Athletes + Causes Lance McCullers Jr. Foundation. The logo, designed by Associate Creative Director Chad Grandey, combines the elements of a dog house with a baseball diamond’s home plate, constructing an identity for the pet adoption organization that also reflects Lance McCullers’ baseball career as a pitcher for the Houston Astros.

The International GRAPHIS Logo Competition is an organization that recognizes and promotes excellence and talent in the realm of graphic design, advertising, art and photography. Their competitions cover a wide array of visual design, and winning entries are featured in annual publishings. Chad’s work will appear in the 2017 Logo Design 9 Annual.

Athletes + Causes is a non-profit organization that supports philanthropic and charitable efforts of athletes. The Lance McCullers Jr. Foundation aims to create programs, promote pet adoptions, and raise awareness to homeless animals and the high use of kill shelters, especially for larger breeds of dogs that are less likely to be adopted.

Schifino Lee - 1:09 pm December 7, 2016

Cross-Bay Ferry sets sail to success on first Month of Service

cbrfSchifino Lee was selected to create the brand and marketing plan for the new Cross-Bay Ferry completely from scratch. Armed with a goal of top-notch results for our client, we set out to position the ferry as more than a mere means of transportation, but rather a “destination on-the-water experience” between St. Petersburg and Tampa.

Now, after months of anticipation, the initial results are in and our hard work has paid off. The Cross-Bay Ferry exceeded expectations for ticket sales on each of its paid round-trips in November, with over 70% of all seats sold from Friday through Sunday. Nearly half of the one-way trips sold at least 90% of the vessel’s available inventory. Even the Tampa Bay Lightning got on board with the project, giving St. Pete fans a treat by sending their cheerleaders and mascot over to a game on the ferry.

These impressive stats were achieved thanks to exceptional creative thinking, a dedication to meeting tight deadlines, and an ability to build strategic partnerships between the ferry and local businesses. Key partnerships include:

  • Tucker/Hall – public relations services
  • Tampa Bay Times – print and digital advertising
  • Frontier Communications – cable TV advertising
  • iHeart Media – radio advertising
  • Clear Channel Outdoor – billboard advertising

“The Ferry’s weekend ridership was comparable to the number of passengers carried on a weekday basis by all of HART’s express, limited express, and flex service buses combined,” said project advisor Ed Turanchik.

The Cross-Bay Ferry is set for a six-month trial run, and while it is yet to be determined if the ferry will become a permanent addition to Tampa Bay, it seems to be on a very promising path. But the work is far from done. Schifino Lee continues to handle all aspects of marketing for the ferry including TV and radio spots, billboards, and social media. Tucker/Hall handles the PR and media relations as part of the Cross-Bay Fery team.

Schifino Lee - 3:37 pm November 28, 2016

The Scream-A-Geddon results are in. And they’re scary good.

We constantly strive to push past barriers, surpass goals, and create amazing results for clients. So when Scream-A-Geddon, Tampa Bay’s first independent horror park, challenged us to beat the results we achieved for them last year, we weren’t scared in the least.

How exactly did we pull it off? By coming up with an outrageous, newsworthy, creative idea that tapped into the real world horrors of this year’s election. Our double billboards spanning both sides of Interstate 275, with larger-than-life images of Donald Trump and Hillary Clinton, generated a ton of Internet buzz for our client. Photos of the billboards on Scream-A-Geddon’s Facebook page garnered over 3,000 likes and 978 shares. Local news outlets ran stories on the very timely executions. And the campaign’s mobile ads on Pandora snagged 25,000 clicks and reached over a million people in less than a month’s time.

But the most important result, by far, is the crowd our work helped drive to Scream-A-Geddon. Park attendance jumped a whopping 50% from last year. Not only did we hit our client’s aggressive sales goals, we made them a true competitor to some of the biggest horror attractions in the whole state.

Now that’s an awesome way to keep even a client who specializes in horror… smiling.

Schifino Lee - 1:39 pm November 2, 2016

Schifino Lee selected to handle branding, advertising and marketing of new Cross-Bay Ferry service

Tampa, FL. (November 1, 2016) – Schifino Lee Advertising + Branding was recently selected by HMS Ferries to brand and market the new Cross-Bay Ferry, a high-speed transportation service running between St. Petersburg and Tampa. The agency will position the ferry as an on-the-water destination experience linking the two cities for residents and visitors alike.

Within three short months of winning the assignment, Schifino Lee has completed the naming selection, logo design, advertising media and website development. The website (www.crossbayferry.com) highlights the focal points of each city, including attractions and restaurants, and positions getting there by ferry as an integral part of the overall experience.

The agency’s marketing efforts go beyond the standard commuter market into leisure travelers, conventioneers, community grass roots and special event goers. “We feel the most promising approach is to promote the ferry service as a fun, destination experience for both residents and tourists alike,” said Ben Lee, principal of Schifino Lee on the ferry pilot project.

The media advertising campaign is set to include billboards, TV, radio spots, print ads, rack cards, and an onboard publication called Destination, all of which will be rolling out over the course of the next six months.

Schifino Lee has also partnered the ferry with the business community to connect passengers with great brands on both sides of the bay. So far, media partnerships have been forged with the Tampa Bay Times, Frontier Communications, iHeart Media and Clear Channel Outdoor.

Weekend service of the Cross-Bay Ferry begins November 4th. For ticketing and more information, please visit: www.crossbayferry.com.

 

 

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The Schifino Lee team brainstorming creative concepts for the upcoming launch campaign.

 

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The website, CrossBayFerry.com, is an ideal resource to discover more information about this program, purchase tickets and plan your trip.

 

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The logo was designed to stand out and accentuate the colors for the boat.

 

Schifino Lee - 2:24 pm September 20, 2016

Schifino Lee Hits Homerun for Houston Astros Pitcher’s Foundation

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Schifino Lee recently teamed up with Athletes + Causes, a non-profit organization that creates and manages the charity organizations of professional athletes, to brand and launch the Lance McCullers Jr. Foundation for the Houston Astros pitcher and Tampa native.

When we met with McCullers, it was clear that animal advocacy would be the focus for his foundation. An already-avid volunteer and spokesperson for Houston Pets Alive, McCullers was a pro at promoting adoptions and raising awareness to end shelter euthanasia. He expressed that he especially wanted to help larger breeds because they are less likely to be adopted and tend to have higher kill rates, compared to puppies and small breeds. So, we knew his foundation’s logo and website should energize his community to save more animals through adoption and awareness.

The logo features a large dog in a house, representing the foundation’s goal of putting a roof over their heads. The house casts a shadow resembling a home plate – a subtle nod to McCullers’ career.

For more information or to get involved with the Lance McCuller’s Foundation, visit: www.LanceMcCullersFoundation.org.  Or to learn more about Athletes+Causes, visit www.athletesandcauses.org.

 

Schifino Lee - 3:13 pm September 12, 2016

Cooking Up Delicious Results For Tampa Maid Foods

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This past year, Schifino Lee has been working our marketing magic for Tampa Maid Foods, the leading provider of innovative and value-added food products in North America.

To promote their top-quality land and sea creations, we needed to show B2B customers why serving up high quality, premade products is the easiest avenue to creating irresistible, unique menu items that bring ease and innovation to every kitchen. Our integrated outreach plan utilizes digital and social platforms, email marketing and white papers, among other content-driven tactics to position their premade products as delicious, professional-grade, versatile, and easy to prepare.

To express that Tampa Maid’s top-grade products can give a creative twist to every menu, we crafted the central idea, “Look What New Can Do.” Authentic videos were developed for each new product, from beer-cheese stuffed shrimp to sweet & spicy pickle chips.

A vibrant campaign microsite was launched to showcase Tampa Maid’s original recipes along with the video series. By highlighting their products’ limitless potential for versatility and deliciousness, we also captured lead generation from many valuable sources.

This being Tampa Maid’s first social media marketing campaign, meant developing FacebookTwitter and YouTube platforms from scratch. With the overarching goal of grounding Tampa Maid as an industry thought leader, we engaged heavily with potential B2B customers and big-name restaurant brands by sharing original content, uncovering relevant trends and topics, and positioning Tampa Maid as the premium solution on these platforms.

The new Tampa Maid campaign will continue through the end of 2016, and we’ve already experienced some very impressive results:

44,000+ Clicks to the website

1,200,000+ Impressions on Facebook & Twitter

50+ Qualified B2B Leads

Schifino Lee - 2:14 pm July 27, 2016

To Lure High-end Prospects, We Created An Irresistible Brand Story

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One of the Southeast’s top real estate development firms, Pollack Shores, came to Schifino Lee with a tough challenge: they needed to brand their new luxury apartment community, Marisol at Viera, in a distinctive way that stands out to prospective residents interested in experiencing the finer moments in life, together.

As a result of our strategic discovery process, we differentiated the community in a crowded marketplace with a brand story that transforms the target audience’s value of high-end amenities into a celebration of high-end experiences. With “live in the very moment” at the core of our messaging, our brand story inspired the target audience of older, double-income families to enjoy their surroundings and take part in all of life’s little excitements.

Through an integrated branding campaign that includes website, sales kit, collateral, signage, and environmental pieces, we’ve dramatically increased visibility of Marisol, captured over 60 leads from the website alone, and most importantly— exceeded goals for net leases and move-ins.

Schifino Lee - 9:53 am July 20, 2016

Schifino Lee announces partnership with the Humane Society of Tampa Bay

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In advertising, our primary goal is creating strategically-driven work that produces results for our clients. Usually those results come in the form of sales leads, website traffic, email subscriptions…but sometimes, our success is measured by benchmarks that are slightly warmer and fuzzier.

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Schifino Lee is excited to announce that we’ll be partnering with the Humane Society of Tampa Bay on a campaign to support fundraising efforts and community awareness for our furry friends. If you live in Hillsborough County, you’re probably familiar with the shelter from their exceptional local presence through adoption events, “block pawties” and happy hours. However, the true extent of their unwavering dedication to saving animals is astounding. In 2015 alone, the HSTB saved over 7,000 animals, saw over 40,000 pets in their Animal Health Center, and provided 189,000 pounds of food assistance, as well as 1,500 free vaccinations and microchips, to help disadvantaged neighborhoods or financially-struggling homes.

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This will be Schifino Lee’s second time teaming up with the Humane Society of Tampa Bay. In 2014, we lent our services to a pair of pups in need through the “Sabrastian” campaign, resulting in a successful joint adoption.

We’re proud to join forces once again to help this hardworking organization make strides towards eliminating animal homelessness in Tampa. And if we happen to adopt 6, 7, 10 office pets along the way…so be it.

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Schifino Lee - 3:36 pm July 15, 2016

Remarkable Law Firm Advertising. We Do That Too.

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Paul, Elkind, Branz & Kelton, is one of the premiere legal firms in DeLand, Florida. They are known throughout the surrounding counties for their passion, integrity, and personal care. However, the market was largely unaware of the full extent of services offered and was not reaching out to the firm for additional types of legal assistance. Schifino Lee was glad to remedy that. In order to create brand awareness and drive inquiries and referrals, we answered every query that could be asked of PEBK’s breadth and scope. Estate planning? Marriage contract? Equine law? “We Do That Too” became our client’s rally cry as the variety of specialties began headlining billboards, banner ads, and all forms of marketing collateral in DeLand. Furthering their brand awareness, we developed a positioning statement that encapsulated their comprehensive legal offerings and holistic method of operation. Paul Elkind Branz & Kelton became “The Total Law Firm.”

The strategy was brought to life through eye-catching design and exuberant headlines. Schifino Lee developed the firm’s new logo, website, and collateral materials as well as designed and placed billboards and a digital banner ad campaign.

Paul, Elkind, Branz & Kelton is a full service law firm, and wherever you are in life, they can help. For more information, check out the website we designed for them at www.Paulandelkind.com.

Click here to view the full campaign casestudy.

 

Schifino Lee - 4:47 pm July 5, 2016

Strengthening the Pride and Perception of Gerdau Steel

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While the media often paints a less than stellar picture of the steel manufacturing industry, our client Gerdau Steel (one of the industry’s global leaders) was interested in painting a more positive, and much more accurate, picture. One that touts the 11,000 high-paying jobs Gerdau provides to communities across the U.S. and Canada. Plus highlights their status as one of the top three recyclers in the nation, with a long commitment to sustainability. And most importantly, shows off the genuine pride of their hard-working employees.

So Schifino Lee took on the challenge, with the goal of not only enhancing their brand recognition with the American public, but also getting more talented recruits to join the Gerdau team. The solution is an integrated campaign of outdoor boards, airport signage, and digital banner ads driving to a landing page that lays out the striking numbers behind the economic benefits, sustainability initiatives and social responsibility of the company.

The “Steel Proud” campaign focuses on three key U.S. markets where Gerdau has a particularly vital impact on the communities, with executions featuring local landmarks built from Gerdau steel and actual steelworkers. We’re proud to say that though the campaign just recently debuted, we’ve already received great responses from our clients and the communities.

Schifino Lee - 4:24 pm June 10, 2016

Sizzling Ad Campaign for New Steakhouse Chain

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Black Rock gives its guests the opportunity to choose from an award-winning selection of steaks and seafood to personally cook on top of a 755° volcanic rock. This unique experience makes Black Rock the perfect place to cook up rare and tender moments with family and friends.

The Michigan-based chain of restaurants recently selected Schifino Lee to promote its expansion into Florida and the South. When our creative team conducted customer interviews at Black Rock’s original location in Michigan, elated guests described their dining experiences as so amazing, they were already yearning for more: more fun, more play, more taste, more interaction, more memories, and, naturally, more steak.

So of course, Schifino Lee created an outreach campaign that centers on the core messaging strategy: Crave More Black Rock. “We want to give our guests an experience like no other. We knew Schifino Lee was the right agency to craft that message,” said Paul Samson, co-owner of Black Rock Bar & Grill.

Recently, Black Rock Bar & Grill opened its new Windermere, FL location to great success.  The grand opening campaign included an integrated mix of radio, outdoor, digital, and social media. Combined with PR and a superstar management team at Black Rock, Schifino Lee knocked it out of the park. “It was slammed packed and our guests were thrilled with the experience. We even received tons of media coverage,” Samson said. Black Rock’s new Carrollwood and Brandon locations are scheduled to open in coming months.

Schifino Lee - 5:16 pm May 25, 2016

Schifino Lee Opens New Office in South Florida

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Schifino Lee Advertising + Branding has expanded its presence to South Florida with the opening of a new outpost in the Downtown Las Olas area of Ft. Lauderdale. This is an opportunity to bring the same kind of smart, high-touch service, and award-winning solutions to brand challengers in South Florida that the agency has provided clients in the technology, real estate, legal, food service, and healthcare industries for over 22 years.

With headquarters in Tampa, Schifino Lee has been representing clients in South Florida and nationally for years, including companies such as WellCare, Gerdau, and Zeno Office Solutions. Account Executive Kendra Mahon is spearheading the expansion effort to better support current and prospective clients in South Florida. “In today’s high-tech world, we believe a face-to-face presence in every client relationship is more important than ever.” stated agency founder Ben Lee. In 2015, Schifino Lee opened a similar presence on the island of Grenada to better serve its energy client Grenlec.

“Our team reached new heights last year with 47 creative and marketing awards and we attribute our success to our ‘Force Multiplier’ strategies. We are very excited to expand Schifino Lee to South Florida and reach a whole new audience of clients.” says Paola Schifino, co-founder of Schifino Lee.

Schifino Lee - 6:06 pm April 18, 2016

Schifino Lee Hooks Tampa Maid as Advertising Agency of Record

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Tampa Maid, the leading provider of innovative, value-added food products in North America, has appointed Schifino Lee Advertising + Branding as its new advertising agency of record.

Our goal is to position Tampa Maid as the leader in profit-driving, quality menu items, as well as an expert culinary resource within the food service industry.

Schifino Lee hooked Tampa Maid by addressing their business-to-business challenges with a new, strategic outreach plan to reach untapped markets. By shifting the brand’s messaging to align with their segmented audiences and by formulating an approach to thoughtfully engage them, we’ll meet multiple objectives from both a sales and communications standpoint.

Our two integrated campaigns, including digital and social media platforms, as well as a lead-generation microsite, YouTube pre-roll videos, email marketing and trend reports, will establish Tampa Maid as a valuable, thought-leadership partner to their customers.

“We are very excited to work with this fantastic business”, said Ben Lee, co-founder of Schifino Lee. “We look forward to what the future has in store for our partnership with Tampa Maid. ”

For more information on Tampa Maid, visit tampamaid.com. Follow Tampa Maid on Facebook and Twitter, plus check out tampamaid.com/irresistible to see the rollout of the new marketing campaign in coming months.

Schifino Lee - 12:14 pm January 14, 2016

SCREAM-A-GEDDON’S MEDIA STRATEGY IS A MONSTROUS SUCCESS.

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What’s it take for an advertising campaign to create thrilling results that exceed revenue goals and attendance projections? To dramatically outperform expectations, you need strategic media ideas that engage your audience in just the right context.

Schifino Lee approaches media as both an art and a science. So when horror park Scream-A-Geddon came to us with a formidable challenge, we wowed them with frighteningly impressive results.

The Goal: Attract throngs of Halloween enthusiasts by building public awareness, engaging key influencers, and driving ticket sales.

The Challenge: Promote a new event in a new area against big-name competitors like Universal Studios and Busch Gardens.

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Our integrated advertising campaign introduced the theme park through a unique strategy of broadcast and outdoor media, as well as elaborate digital assets (including pre-roll video, banner ads, and mobile geo-fencing strategies). Our full service capabilities eliminated the need for outsourcing and minimized project segmentation. Plus, our understanding of the media landscape helped garner promotional support and added value—permitting the budget to expand further into the digital realm and creating a competitive presence against the big name theme parks.

The Result: We vastly exceeded Scream-A-Geddon’s overall attendance goal for 2015 and greatly increased the client’s digital presence through social media optimization.

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Schifino Lee implements a holistic strategy when creating a campaign’s media mix, which is individualized per client, per industry and per region.

To hear how we can create equally thrilling media results for your campaign, contact our VP/Media Director, Nordin Benhalima at 813-258-5858, ext.236 or at Nordin@schifinolee.com.

Amanda Koenn - 12:00 pm November 5, 2015

TAMPA MUSEUM OF ART SELECTS SCHIFINO LEE AS ADVERTISING AGENCY OF RECORD

Saitowitz Architect- Tampa Art MuseumAfter a competitive selection process that included 17 of Tampa Bay’s top agencies, the Tampa Museum of Art appointed Schifino Lee Advertising + Branding as its advertising agency of record.

Schifino Lee will implement an integrated marketing campaign for Tampa Museum of Art that includes TV, radio, outdoor, print, digital, and social media platforms. The campaign will strive to build community awareness and social engagement for the museum as the epicenter for creativity, imagination, and fun.

“The campaign uses humor and creativity to convey that Tampa’s art museum is open for everybody,” said Ben Lee, co-founder of Schifino Lee. “We’re very proud to be the selected agency.”

Schifino Lee’s efforts will be the first comprehensive advertising campaign for the Tampa Museum of Art since relocating to its new, award-winning building in 2010. This public outreach effort will be a major initiative under new Executive Director Michael Tomor, who guided the agency selection process.

For more information on the Tampa Museum of Art, visit tamapmuseum.org. Follow Tampa Museum of Art on Facebook and Twitter to see the rollout of the new marketing campaign in 2016.

Amanda Koenn - 12:45 pm September 28, 2015

SCHIFINO LEE TEMPTS THRILL-SEEKERS WITH A FRIGHTENING NEW HAUNT

SAGOur evil, creative geniuses at Schifino Lee have stirred up their most twisted and terrorizing designs yet to introduce thrill-seekers to Scream-A-Geddon, Tampa Bay’s newest horror park.

From September 25th until November 1st, the darkened, 60 forested acres of Dade City become Scream-A-Geddon, where participating daredevils are submersed in the ultimate underworld of whispers and supernatural screams.  The nightmarish affair, featuring truly gruesome scares and six interactive haunt experiences was named by USA’s Best Haunted Houses “best new haunt of 2015”. But an award-winning horror park with no advertising campaign is like a horseman without a head.

Scream-A-Geddon chose Schifino Lee’s monstrously creative, media-driven campaign to name and brand the park, build awareness and drive ticket sales.

For Schifino Lee, finding a way to go up against the big name haunts at Universal Studios and Busch Gardens is an appetizing challenge. Terror begins with an integrated media campaign comprised of blood-spattered billboards and traumatic radio sound effects featuring the six areas of the park: Cursed Hayride, Dead Woods, Pandemic, Infected, Bedlam 3D, and the Monster Midway.

So, keep your eyes peeled for what’s lurking around the corner. Because soon enough, the Tampa area will come alive with clowns, criminals, and other things that go bump in the night.

For tickets or more information visit www.Scream-A-Geddon.com.

Schifino Lee - 11:52 am April 29, 2015

Scoring big with Bradshaw & the HCBF

The Hillsborough County Bar Foundation’s (HCBF) big annual fundraising event is the Law & Liberty Dinner. Each year it features a well-known celebrity keynote speaker and this year the spotlight is on one of the biggest: four-time Super Bowl-winning quarterback, Terry Bradshaw. As we have since 2008, Schifino Lee partnered with the HCBF to develop all the creative materials that attract donors to this prestigious event.

Playing off of Bradshaw’s larger-than-life personality and his long and storied Steelers career against some of the league’s toughest competitors, we developed a hard-hitting print ad, save the date mailer, invitation and event program.

On May 14th, Tampa Bay gets to see and hear firsthand what makes Bradshaw an NFL Hall of Famer, best-selling author, Emmy-winning TV co-host and much more. For more information on the event, visit The Law & Liberty Event Page. Tickets and sponsorship opportunities are still available. To purchase tickets, call 813-221-7777. For sponsorship info, call 813-221-7774.

Schifino Lee - 2:32 pm March 3, 2015

Our Biggest Night Ever at the Tampa Bay American Advertising Awards

Last Thursday night the Schifino Lee team attended the American Advertising Awards Gala (they’ll always be the ADDYs to us) at Port Tampa Bay. We won big, coming home with 13 awards including 7 Golds and 2 “Best of the Bay” trophies. Here’s a list of everything we won:

  • Best of the Bay, Gold, and two Silver awards in Newspaper, Color category for Sweetwater Organic Farm, “Ourganic is Better Organic”
  • Best of the Bay and Gold award in Advertising Industry Self-Promo category for “Be the Santa Toy Drive”
  • Gold award for Gerdau Ameristeel “New NY Bridge” print ad
  • Gold awards in Digital Advertising and Elements of Advertising categories for Ameriflight website and photography
  • Gold award in Integrated Campaigns category for The Powers Company’s “The Power of Un” campaign
  • Gold award in Elements of Advertising category for P&S Transportation photography
  • Silver award in Radio, Campaign category for Lizard Juice
  • Silver award in Television category for Tampa’s Lowry Park Zoo’s “London Frightmare” TV commercial

The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition for creative excellence. It attracts over 40,000 entries every year in local ADDY competitions. Thursday night’s local show was sponsored by AAF Tampa Bay. The winning work now moves on to the district level competition in Orlando on May 2 for a chance to compete at the national level in Las Vegas in June.

Thank you to all of our wonderful clients and production partners! We’re grateful for the opportunities we’ve had to produce excellent work this past year and we’re committed to raising the bar even higher next year.

Schifino Lee - 11:44 am February 26, 2015

Schifino Lee Named Agency of Record for Gasparilla Interactive Festival

Schifino Lee has partnered with the first-ever Gasparilla Interactive Festival (GIF) as Agency of Record and a festival Founder. The GIF festival, to be held on March 6, 2015, is anticipated as the Southeast region’s showcase event for cutting-edge technologies, digital innovation, and entrepreneurial inspiration as well as a long-awaited addition to Tampa Bay’s multi-faceted Gasparilla Arts Month.

Schifino Lee agreed to the pro bono agency partnership with GIF including the creation of branding, logo, print ad campaign, posters, a website, visual designs, broadcast radio, and festival banners. The concept for GIF’s branding evolved out of the festival’s focus on interactivity and connectivity: each part of the logo is autonomous yet, when banded together, creates something greater than each individual part.

“Our commitment to the Gasparilla Interactive Festival aligns with Schifino Lee’s goal to seek out new and innovative creative solutions in the digital world; the fact that it also supports Tampa’s business and creative communities makes our support even more important,” said Paola Schifino, Principal and Co-founder of Schifino Lee. “We are honored and excited to be involved with this inaugural festival and look forward to this event being an integral part of the Gasparilla season.”

In addition to becoming integrated into the Tampa Bay Area’s festival-packed Gasparilla season, March 6, 2015 has been named “Gasparilla Interactive Festival Day” in Hillsborough County by the Hillsborough County Board of Commissioners and District 2 County Commissioner Victor Crist.

The festival features compelling presentations and forums from the brightest minds in emerging technology, interactive media, and disruptive entrepreneurialism. It includes exciting networking events hosted by industry leaders, a keynote speaking series including Faris Yakob, Joanna Lord, and Peter Shankman, two speaker panels, and an expo open to the public.

The Gasparilla Interactive Festival is a community event organized by Gasparilla Interactive Festival Inc., a Florida non-profit organization which was founded by leadership members of the American Advertising Federation and Ad 2 Tampa Bay chapters. It is made possible through the collaboration of Tampa Bay’s public, private, non-profit, and academic institutions including Schifino Lee.

Schifino Lee - 1:25 pm January 29, 2015

Pumping Up a Unique New Fitness Brand

When the former Executive Vice President of Operations at Lifestyle Family Fitness and the founder of Advance Physical Therapy came to Schifino Lee with their innovative vision for a fully integrated fitness concept, we knew just how to whip their brand into shape for a grand opening.

Today’s workout achievers and weekend warriors are desperately looking for a combination of fitness, wellness, and recovery services previously only available to professional athletes. So, we created a name that perfectly captures the path of balance, performance training, recovery, and fitness education on which these individuals would travel to optimal fitness: BODYSSEY.

We brought these 4 fitness pillars and the BODYSSEY brand to life through logo design and brand identity elements, followed by a webpage, collateral, social media support, public relations, and dramatic oversized wall graphics to support their VIP grand opening.

The awareness and buzz we generated resulted in an outstanding event turnout along with strong consumer interest, media coverage, site traffic, and membership signups.

Schifino Lee - 5:01 pm January 15, 2015

Schifino Lee’s Creative Excellence is Rewarded with Three Davey Awards

Schifino Lee‘s work for three of our clients was honored with gold and silver trophies from the Davey Awards. These international creative awards recognize outstanding big ideas from small advertising and design firms around the world. Nominees are carefully selected by The Academy of Interactive and Visual Arts, which oversees all judging.

“Our agency is incredibly honored to be recognized with such prestigious, highly respected awards for our hard work and creativity,” said agency principal, Paola Schifino. “We’re a group of passionate, creative people who take pride in our work and are happy our passion came through in these campaigns.”

Schifino Lee won a gold award for HOPCO’s memorable direct mail campaign featuring actual worn out shoes, a silver award for posters promoting the Hillsborough County Bar Association’s Law & Liberty Dinner, and a silver trophy for Lowry Park Zoo’s WaZoo Beer Fest posters with bottle cap animal art created by our team.

Schifino Lee - 1:16 pm January 9, 2015

Schifino Lee Named Agency of Record for Gasparilla Interactive Festival


The first Gasparilla Interactive Festival will be held on March 6, 2015 as part of Gasparilla Arts Month at Port Tampa Bay, Cruise Terminal 3. The Gasparilla Interactive Festival is Tampa Bay’s showcase for cutting-edge technologies, digital innovation and entrepreneurial inspiration.

The Gasparilla Interactive Festival features compelling presentations and forums from the brightest minds in emerging technology, interactive media, and disruptive entrepreneurialism and includes exciting networking events hosted by industry leaders. The event will have a series of speakers and an expo. Confirmed speakers include Faris Yakob, Joanna Lord, and Peter Shankman. More speakers will be announced in the coming month.

The festival is a community event and is made possible through the collaboration of Tampa Bay’s public, private, non-profit, and academic institutions. Partners of the Gasparilla Interactive Festival include AAF Tampa Bay, Ad 2 Tampa Bay, Hillsborough County, EDI2, Schifino Lee, the University of Tampa, Port Tampa Bay, Visit Tampa Bay, and the Gasparilla International Film Festival.

“Our pro bono commitment to the Gasparilla Interactive Festival shows our dedication to and support of the digital and creative industries in the Tampa Bay area,” Paola Schifino, co-founder of Schifino Lee and the designers of the festival’s logo, website and branding materials.

The festival is organized by the Gasparilla Interactive Festival Inc., a Florida non-profit organization that was founded by leadership members of the American Advertising Federation and Ad 2 Tampa Bay chapters. Founders of the festival include Akerman LLP, de la Peña & Holiday LLP, Hillsborough County, EDI2, Pinstripe Marketing, Port Tampa Bay, Tricycle Studios, Sign-Age, Ad 2 Tampa Bay, and AAF Tampa Bay.

Attendees can register beginning today at an Early Bird rate of $125 or purchase a Founder’s Club membership for $1,000. Founders and sponsors will be invited to an Opening Reception on Thursday, March 5 in the evening. Visit www.gasparillainteractive.org to register and for more information.

Follow the Gasparilla Interactive Festival on Facebook and Twitter for updates.

Schifino Lee - 4:14 pm December 22, 2014

Schifino Lee Takes Ameriflight’s Brand to New Heights

Ameriflight, the world’s largest regional air cargo carrier, looked to Schifino Lee to help them develop a clear and consistent brand which embodied their focus on customer service. In addition, they wanted to feature the true heroes of their business: their people.

Schifino Lee brought these ideals to life with Ameriflight’s new “Above & Beyond” campaign. Original photography featured their mechanics, pilots, and employees front and center. A new Ameriflight website and new collateral explained how Ameriflight’s people go above and beyond in all aspects of their work.

The website was developed around an innovative bottom-to-top parallax design which literally takes visitors from the ground up into the clouds. It also features a dynamic aircraft gallery, interactive route maps, and a media center with company news, videos, and downloads.

The new branding positions Ameriflight as the industry-leading company they truly are. To view the website or find out more about Ameriflight, visit www.Ameriflight.com.

Schifino Lee - 1:46 pm December 11, 2014

Schifino Lee Advertising + Branding Wins Six National MarCom Awards

 

Schifino Lee was presented six 2014 MarCom Awards honoring its creative advertising campaigns for Ameriflight, Sweetwater Organic Community Farms, Tampa’s Lowry Park Zoo, P&S Transportation, and the Hillsborough County Bar Foundation. The MarCom Awards are judged by the Association of Marketing and Communication Professionals, an international organization which consists of several thousand leading creative professionals.

Schifino Lee was awarded two Platinum Awards, one for Ameriflight’s “Above & Beyond” website (www.ameriflight.com), and one for Sweetwater Organic Community Farms’ print advertising campaign. They were also honored with four Gold Awards, one each for Tampa’s Lowry Park Zoo’s Wazoo “Bottle Caps” poster series, Ameriflight’s “Hero Pilots” photography, P&S Transportation’s “Truckers” photography, and the Hillsborough County Bar Foundation’s annual Law & Liberty Dinner poster featuring speaker Ben Stein.

“We’re incredibly honored to be recognized with such prestigious and highly respected awards for our innovation and creativity. We are a passionate and creative team who takes great pride in what we do and it comes through in our work,” says Paola Schifino, Principal at Schifino Lee.

The MarCom Awards is a national creative competition sponsored by the Association of Marketing & Communications Professionals. The award recognizes individuals or companies involved in the concepting, writing, and design of print, visual, audio, and web materials and programs. The MarCom statuette graces the trophy cases of top businesses and communication firms throughout the world.

Schifino Lee - 11:46 am November 19, 2014

New Branding for An Established Leader: Great Insights + Passions = Greater Outcomes

Tindale Oliver has provided industry-leading planning, design and engineering to public and private sector clients throughout the United States since 1989. However, the company’s image and message had not kept pace with its national growth and expansion of service offerings. So Schifino Lee was engaged to refresh Tindale Oliver’s branding, website and collateral as part of its 25th anniversary.

Schifino Lee brought this plan to life with a new brand positioning: “Great Insights. Greater Outcomes.” It demonstrates how the company’s depth of knowledge results in unique solutions for clients. Schifino Lee brought the campaign to market with a new logo, new case studies, new website, and new corporate identity as well as new collateral and digital materials.

More importantly, Tindale Oliver’s updated branding was well received by their clients:

“The site and mission are wonderful! You can tell how much research and planning it took to make that happen. Not to mention some amazing java script work! You should be very proud! Congrats!”
– Marissa Segundo, Recycling Coordinator with City of Largo

“We here at HCPS just rolled out a new design as well – I looked at yours and felt so ‘invited’ to click in further and further. So easy to navigate…pleasing to the eye and an easy-to-use page.”
– Lorraine Suarez, General Manager of Growth Management & Planning with Hillsborough County Public Schools

Tindale Oliver also saw a dramatic increase in website engagement following the rebrand launch. The number of viewers on the site nearly tripled from August to September from 650 views to 1,687, with new visitors also tripling from 431 to 1,110.

Tindale Oliver’s rebranding effort was featured in the Business Observer on September 26. To view the article click here.

For more information about Tindale Oliver, please visit tindaleoliver.com.

Schifino Lee - 5:23 pm October 21, 2014

Schifino Lee Creates Original Artwork to Promote Tampa Museum of Art’s Pavilion XXIX Gala

Original artwork created by Schifino Lee Advertising + Branding is being used to promote the Tampa Museum of Art’s Pavilion XXIX gala. The artwork features the human form illuminated by glowing hand-drawn letters in multi-colored light, depicting the word “Pavilion” and the museum’s logo.

The artwork conveys the fundraising event’s theme, “Immersion of Light & Art,” as well as the immersive experience attendees can look forward to. Schifino Lee created the black-tie gala’s invitations, posters, Save-the-Date mailings, and patron invitations. Schifino Lee contributed its work pro bono in support of the museum and its arts culture.

Pavilion, in its 29th year, is Tampa Museum of Art’s premier black tie gala and its biggest event of the year with over 400 people anticipated to attend. The event will feature fine dining, music, dancing, a live auction, and an original interactive art installation created by Chicago-based Luftwerk to be unveiled during the event.

“This year Schifino Lee embraced Pavilion’s use of artistic and freeform illumination to reflect the theme in a new and different way,” says Ben Lee, a Founder and Principal at Schifino Lee.

Pavilion XXIX will be held on Saturday, November 1st from 7:00 p.m.-12:00 a.m. Visit http://tampamuseum.org/pavillion-xxix/ for more information.

Schifino Lee - 4:57 pm September 18, 2014

Who Created a Winning Case with Ben Stein? Anyone? Anyone? Schifino Lee.

 

The Law & Liberty Dinner is an annual fundraising event put on by the Hillsborough County Bar Foundation that Schifino Lee has been a creative partner for since 2008. Once again, we developed the creative materials used to introduce the keynote speaker and attract donors for the event. This year’s speaker was Ben Stein, who most people know for his role in the movie Ferris Bueller’s Day Off or the Clear Eyes commercials. But he’s much more than just a one-trick pony.

In addition to being an actor, Ben Stein is truly a jack of all trades: attorney, economist, professor, Wall Street Journal columnist, political commentator, speech writer and Emmy-winning TV game show host. So it seemed only fitting to commemorate this modern-day Renaissance Man by creating a bust in his likeness—which was used in all event collateral and communications, including a print ad, invitation and on the program cover. The result? The 550-seat ballroom at Hilton Downtown Tampa was packed with Foundation members anxious to hear Mr. Stein’s words of wisdom.

During a photo opp at the event, the team had a brief chat with Mr.Stein. After learning Schifino Lee was responsible for the event’s creative, he asked where the physical bust was. Unfortunately we had to break it to him that it was all done on the computer. We’ll take that as a compliment.

Schifino Lee - 4:01 pm August 6, 2014

Schifino Lee repositions NorthStar in new “Bank Up” campaign

With Florida’s economy on the rise, NorthStar Bank sought to redefine the banking experience for Tampa Bay area businesses. NorthStar engaged Schifino Lee to create an equally compelling brand strategy that positions them as the community bank for the business community.

Through discovery, Schifino Lee discerned that NorthStar’s target audience wants a business bank that’s safe, stable and understanding of their whole financial picture. The target audience – small and medium-sized businesses and professional services – desire all the services of a big bank, but the courtesy and relationships of a community bank.

Aligned with this insight, the new campaign utilizes the aspirational tagline ”Bank Up” to reinforce that NorthStar Bank provides them with the strength, support and integrity they need to be bold and grow their business. NorthStar Bank President & CEO, David Stone, further defines “Bank Up” as, “Doing the unexpected to deliver unparalleled customer service and quality products to the Tampa Bay community.”

The new brand positioning was successful in creating an overarching image for all of NorthStar’s communications including website design, brochures, in-lobby posters, billboards, app icon, and revitalized logo.

To find out more about NorthStar Bank visit NorthStar-Bank.com.

Amanda Koenn - 1:20 pm July 25, 2014

Some ideas are outside the box. Others, inside a bottle.

Tampa’s Lowry Park Zoo asked Schifino Lee to “brew up” unique concepts and advertising materials for the 19th annual WaZoo Beer Fest, taking place on August 2nd. This nationally reowned event, named one of the “10 Great Beer Festivals in the Country” by USA Today, features over 275 brews, food and live music throughout the Zoo.

Schifino Lee was responsible for developing the creative concept and executing posters, flyers, t-shirts, outdoor, print and digital advertisements. The message “Drink Beer. Save Wildlife.” was derived from the core focus of the event and the visuals were created utilizing individual bottle caps to execute animal artwork including a macaw, giraffe and elephant.

A ticket to WaZoo Beer Fest includes unlimited tastings of over 275 beers from around the world, accompanied by food from local restaurants throughout the Tampa Bay area. Although they won’t have the animals on exhibit, there will be live animal encounters throughout the park and live music from local artists.

Click here for more information or purchase tickets online.

Amanda Koenn - 10:58 am July 11, 2014

You Don’t Know Duck!

For stormwater management, Thirsty Duck provides a radically advanced technology as a solution compared to traditional technology. This new flow control product allows for a constant discharge rate regardless of the water surface elevation, delivering a “cruise control” function which replaces the convention that only large ponds are the time-tested solution in stormwater management. Thirsty Duck can reduce the size of detention ponds by up to 50%.

With this innovation, Thirsty Duck engaged Schifino Lee to build an integrated marketing campaign to establish credibility and educate engineers, real-estate developers and government officials.

Schifino Lee identified that the industry was unaware of Thirsty Duck’s products and how they could benefit from them. “You Don’t Know Duck,” an in-your-face campaign headline, was developed to get the attention of the target audience in an impactful and humorous way. The campaign focused on the product benefits such as optimization in flow rate and pollution control and was communicated through strategic branding, web videos, eBlasts, print ads, brochures, print ads, and a microsite.

Schifino Lee - 2:18 pm June 13, 2014

Marine Towing Dedication Ceremony

Schifino Lee and Press Marketing helped Marine Towing with the dedication ceremony of its newest tugboat, “Patriot” to the Port of Tampa last night at Channelside.

In addition to Steve Swindal, Chairman of Marine Towing, Major Bob Buckhorn spoke at the dedication.

The 150+ guests who attended the dedication ceremony toured the new tug and enjoyed a reception following on the Starship Dinner Yacht where they witnessed the firefighting power of the new boat.

See media coverage:  http://www.tampabay.com/news/business/catching-up-on-a-new-tugboat-and-port-plans-with-port-tampa-bay-chairman/2183903

 

Amanda Koenn - 12:18 pm June 4, 2014

Schifino Lee Helps Provide Solutions to Uncertainty

The opening of the new Exchange Marketplace as part of the Affordable Care Act created a game changing opportunity at HealthPlan Services℠ (HPS), the nation’s leading technology, sales, retention and administrative services provider for the insurance and managed care markets. The Tampa-based company engaged Schifino Lee to position its brand as the premier solutions provider for helping major insurance carriers navigate the private-to-public transition.

Through in-depth interviews with key staff and industry experts, Schifino Lee discovered that insurance carriers abhorred the business risk and uncertainty inherent in the opening of the new Exchanges. We also learned HPS had engineered its services and technology solutions to specifically address those same business issues.

This dual insight lead Schifino Lee to conceive HPS’s new tagline: “Solutions to Uncertainty.”

Based on this brand positioning, Schifino Lee executed new collateral, executive presentations, tradeshow displays, posters and more. The new look-and-feel is based on the need for a map to navigate a complicated system of stops and destinations, and how HealthPlan Services offers a smart and reliable path to follow in an otherwise uncertain marketplace

Schifino Lee - 11:45 am April 24, 2014

Insuring an improved user experience for M.E. Wilson

M.E. Wilson, “one of the top risk management and insurance agencies in the nation” according to The Independent Agents of America, needed a trusted partner to update the company’s website. So when choosing the right firm to do the redesign, it was no surprise that the insurance agency founded 94 years ago selected the advertising agency that has stewarded the M.E. Wilson brand for the past 12 years: Schifino Lee.

As the virtual face of the company, M.E. Wilson’s website speaks to customers and facilitates a deeper working relationship between the company and its clients. M.E. Wilson tasked Schifino Lee to not only redesign the site, but also improve the overall user experience for both desktop and mobile visitors. The new site’s homepage now welcomes visitors with a clean, uncluttered design and features content showcasing the agency’s services and expertise. The redesign also includes new elements such as client videos and testimonials.

Navigating the insurance marketplace can be a tough task, and Schifino Lee understands how important it is to simplify content and navigation by highlighting only what’s necessary. We are proud of our long-standing relationship with M.E. Wilson and highly recommend them as their insurance customers ourselves.

Schifino Lee - 3:18 pm April 3, 2014

P&S Transportation “Delivers Great” with new branding and website

Schifino Lee recently launched a new brand and website for P&S Transportation, a leading national flatbed trucking and logistics company. The site’s contemporary design, poised messaging and heroic imagery of P&S drivers, employees and trucks reflect the company’s new tagline: “Others deliver goods. We deliver great.”

P&S Transportation engaged Schifino Lee to develop a new image and positioning that more accurately reflected the company. The Schifino Lee team immersed themselves in the P&S Transportation brand through discovery meetings with the executive team, staff members and drivers in order to understand the company’s values and focus for the rebranding.

“Delivering great means a company-wide commitment to providing the safest trucks and drivers, the finest staff and technologies, all focused on providing the best customer service and experience,” said Robbie Pike, CEO and Co-Founder of P&S Transportation, adding: “Our new website helps further that experience.”

In support of the new brand and website, Schifino Lee also assisted P&S Transportation in developing Driver Recruitment & Customer Brochures, a Driver Welcome Video, Stationery Package, Screen Saver and Prezi Presentation.

Schifino Lee - 2:54 pm March 31, 2014

Schifino Lee wins 2014 Telly Award for Westshore Pizza TV commercial

Schifino Lee Advertising + Branding is proud to announce that it has been awarded a 2014 Telly Award recognizing  our “We Love Good” television commercial produced for Westshore Pizza & Cheesesteaks. The 34th Annual Telly Awards received nearly 12,000 entries from all 50 states and numerous countries.

The high energy, music-drive television commercial was shot at different locations throughout the City of Tampa including Bro Bowl, Historic Ybor City and Downtown Tampa. The spot also featured officers from the Tampa Police Mounted Patrol Unit as well as original music. The creative team included Executive Creative Director, Dan Stevenson, Sr. Copywriter, Kevin Byrd and Sr. Art Director, Curtis Elliot as well as videography and editing by Company Man Studios.

Founded in 1979, the Telly Awards is the premier advertising award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

A prestigious judging panel of over 500 accomplished industry professionals judged the competition, each a past winner of a Telly and a member of The Silver Telly Council, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other, rather entries are judged against a high standard of merit.  For more information visit: http://www.tellyawards.com/

 

Schifino Lee - 11:43 am March 5, 2014

Scoring a hat trick at the Tampa Bay American Advertising Awards

On Thursday night, February 27th, the Schifino Lee team attended the 2014 American Advertising Awards Gala at Ybor City’s famed Cuban Club. It was a night filled with celebration as we ended up a three-time winner.

Schifino Lee proudly took home a Gold Award for our self-promotion holiday website entitled “Random Acts of Merry” featuring humorous and easy-to-do acts of kindness; we scored a Silver Award for our public service TV spot for Phoenix House Florida, a non-profit rehabilitation center providing treatment to adults and teens; and we received another Silver Award for packaging design done for Dazz Cleaners, a new line of home cleaning products in an easy to use tablet form..

The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition for creative excellence. It attracts over 50,000 entries every year in local ADDY competitions. Thursday night’s local show was sponsored by AAF Tampa Bay. The winning work now moves on to the district level competition.

 

Schifino Lee - 11:26 am February 10, 2014

Congratulations to our client Mary Lee Farrior

Congratulations to Mary Lee Farrior for being recognized as Citizen of the Year for your incredible work in the community through Mary Lee’s House.

Schifino Lee - 11:56 am February 7, 2014

beautiful solution for a serious problem

The Vein and Vascular Institute of Tampa Bay offers complete vein care for all types of patients and all types of veins. However, there was disconnect in the vascular industry and people believed that vein issues were simply cosmetic when in actuality they can be life threatening. The reality of the situation is that a vein screening could save your life.

Schifino Lee successfully assisted the Vein and Vascular Institute in publicizing their most valued message to the public – that varicose veins are not just a cosmetic concern, but a serious medical issue. The campaign, “Long Live Legs,” helped The Vein and Vascular Institute of Tampa Bay change this misconception.

Through digital and Facebook advertising, billboards, and television spots in English and Spanish, Schifino Lee helped escalate referral business and clientele. By advertising one free screening that could save your life, The Vein and Vascular Institute has been overwhelmed with calls from potential clients, especially those of Hispanic descent due to the effective Spanish TV spot. Overall, their business has increased with their local reach greatly expanding and is now positioned as a leader in the varicose vein industry.

Schifino Lee - 11:21 am January 23, 2014

New TV campaign targets families affected by drug addiction

The Phoenix House is a drug & alcohol rehabilitation organization with over 120 programs throughout the United States. Although the Phoenix House helps thousands of people annually, there is still a large barrier to getting people the help they need. Since many patients come in via referral, it is important that those with loved ones affected by addiction understand just how important getting treatment is.

To create awareness for the Phoenix House throughout the Tampa Bay area, Schifino Lee developed a TV spot centered on the idea that every addict is a ‘ticking time bomb’ that has the potential to explode the family at any moment – so don’t overlook the symptoms. As a result of the spot, Phoenix House saw a big increase in telephone inquiries and website visits over the spot’s 3-month schedule.

To learn more about the Phoenix House, or if you know someone affected by drug & alcohol addiction, visit www.PhoenixHouse.org.

Amanda Koenn - 1:47 pm November 13, 2013

We.Love.Good.

With 32 stores, Westshore Pizza is the largest regional pizza chain in Hillsborough and Pinellas. However, they had a branding problem: inconsistency. Franchisees had different menus, different color schemes and logo variations from store to store.

Westshore Pizza engaged Schifino Lee to help boost sales and grow their franchises with a rebranding effort and an outreach campaign. The first step was organizing focus groups and interviewing more than 800 people about Westshore’s food, branding, pricing and other features. The research findings revealed that Westshore was viewed as a high quality, great value restaurant, but their inconsistencies were holding them back.

Incorporating these insights, Schifino Lee developed a new brand identity including a new logo — a simple circle with the name Westshore Pizza & Cheesesteaks; the “we” in Westshore distinguished to support the community feel of pizza. Schifino Lee also updated marketing materials, packaging and restaurant menus. Additionally, the research inspired TV and radio commercials and billboards across the region that targets the social nature of pizza.

Amanda Koenn - 12:20 pm October 30, 2013

Dine, Drink and Dance at Zoofari on Nov. 2nd!

Tampa’s Lowry Park Zoo tasked Schifino Lee with developing a fun and energetic creative concept for the 27th annual Zoofari food tasting event. Zoofari, one of Tampa’s biggest outdoor parties, features food from more than 50 local restaurants, nationally acclaimed live music, art auctions and open bars throughout the park. Robert Randolph & The Family Band will take the main stage and live music from other local artists will be found throughout the park.

Schifino Lee was responsible for creating posters, flyers, t-shirts, print, VIP button and digital advertisements and radio for the annual event. We knew the creative needed to be just as fun, lively and unique as the event itself. We accomplished this by featuring headlines like “Party Like a Croc Star” and “Like to Party? You’re Koalafied.” with simple animal photography and type treatment. Four variations were created and rotated throughout the creative deliverables.

Zoofari will be held on Saturday, November 2nd at 7 p.m. General admission tickets start at just $75 and VIP tickets are available. Visit their microsite for tickets or more information. Be sure to bring your biggest appetite and get ready to party!

Schifino Lee - 9:55 am September 24, 2013

Traditional TV: People are still watching. A lot.

These days it may seem like digital media has taken the world by storm. And while it is on the rise, Nielson is reporting great news when it comes to traditional television. 

As we become more streamlined in to the digital world, studies show that live audience numbers for TV have increased. What does this means for you? Two words: HUGE EXPOSURE. Even since incorporating added viewing options (ex: DVR, online streaming, mobile usage, etc.), total TV viewing has actually increased by nine hours in the past four years—a number that has nearly doubled. According to Nielson, within the first quarter of 2013 TV still remained the top form of media in monthly usage of various platforms for video viewing, accounting for 92.5% of all viewing.

While media formats, such as YouTube, seem to have “caught up with TV” boasting 1 billion users who consume 6 billion videos per month, these figures only represent a niche of visitors and video usage “per month for the whole world,” not the daily TV ratings provided by Nielson for the U.S. When translated in to numbers that could be compared to Google data, it was estimated that monthly worldwide TV viewing would be about 600 million hours, or 100 times the actual consumption of YouTube.

With the progression of the digital age in full swing, traditional TV has still proven to be a powerful media tool and comes highly recommended for your media mix. To discuss the optimal media mix for your brand contact our Media Director, Nordin Benhalima at Nordin@SchifinoLee.com or 813-258-5858 x236.

 

Schifino Lee - 11:36 am July 23, 2013

Gerdau forges branding with national ad campaign

In a world covered in steel, Gerdau has built a unique reputation in its industry. Their diverse product range, dedication to customer needs and environmental approach to production are second to none. Gerdau is the leading producer of long steel in the Americas and a top supplier of specialty long steel worldwide. They are also one of the largest recyclers of steel and a member of the U.S. Green Building Council.

With more than a century of experience, Gerdau wanted to communicate their commitment to innovation, quality, recycling and our local communities so they engaged Schifino Lee to produce a national advertising campaigntargeting the steel industry. Schifino Lee was pleased to help Gerdau tell its story and interpreted their Global brand for the US Market.

The resulting campaign consisted of print advertising that highlights how Gerdau “helps build dreams” through examples of their work including San Diego’s New Central Library, a massive 140-foot-tall, 294,673 square foot structure made of glass and 6,650 tons of Gerdau steel. Over 85 percent of the steel used to build the library came from recycled materials that were melted down from scrap metal and reformed into high-quality rebar. Another ad highlights Gerdau’s work on Tampa’s new I-4 Connector, “a roadway that connects dreams to success”; for this project Gerdau has shipped more than 19,000 tons of steel.

The print ads Schifino Lee created for Gerdau show how the company put best practices, products and people in place to create success for clients and better living environment for people across the world.

Amanda Koenn - 5:24 pm July 2, 2013

Congratulations to the Fast 50 finalists

Schifino Lee would like to congratulate four of our branding clients for ranking this year as one of Tampa Bay Business Journal’s 50 Fastest Growing Companies, based on annual percentage growth over a three-year period.

Our favorite Fast 50 finalists are ARMA Global, Franklin Street, Spectrio, and Veredus.

Click here for a complete list of finalists.

Kudos to all!

Amanda Koenn - 9:52 am

Website Wins Award of Excellence

Greater Tampa Chamber of Commerce has received an Award of Excellence in a national competition sponsored by the American Chamber of Commerce Executives (ACCE), a national association of professionals who manage chambers of commerce.

The Chamber received the award for their TampaMediaCenter.com website and campaign launched by Schifino Lee Advertising & Branding in advance of the 2012 Republican National Convention! Congratulations!

Schifino Lee - 12:30 pm June 26, 2013

Add some DAZZ to your home

When customers buy most household cleaning products, 90% of what they pay for can be water and packaging. Years of experience with concentrated cleaners in the industrial market taught David Shahan, President of SunState Labs, that there must be a better way.

That was the catalyst that motivated him to invent effervescent cleaning tablets. Once Mr. Shahan realized he had a product that could transform the way people buy household cleaners, he engaged Schifino Lee to create a name, look, and personality for his invention that would inspire retailers and customers to try it and buy it.

“The entire team at Schifino Lee has done a remarkable job taking my product from a simple idea, to a vibrant new brand capable of going head-to-head with the industry giants,” said Mr. Shahan. “They exceeded my expectations throughout every phase of the branding process.”

Schifino Lee created a brand strategy and integrated marketing campaign that includes the brand name (DAZZ), logo design, package design, website development, public relations, social media, and consumer advertising. The campaign will be used to position the new cleaning tablets, called DAZZ Cleaning Tablets, as a smart, affordable, ecofriendly alternative to existing household cleaning products.

“When it comes to CPG Schifino Lee has a strong track record of developing compelling brands that speak to audiences, exponentially elevating returns. Dazz’s unique product offering, brand position and packaging puts it on solid ground for success,” said Paola Schifino, Principal and Co-founder of Schifino Lee.

“I was able to invent a cleaner that offers people a better product,” observed Mr. Shahan. “Schifino Lee was able to invent a way to show that DAZZ has the brains and beauty to compete against leading brands, at a fraction of the cost.”

Like DAZZ on Facebook by June 30th and receive a starter kit of your choice. Learn more about DAZZ on DazzCleaners.com, buy DAZZ Cleaning Tablets on Amazon, and follow them on Facebook, Twitter and Pinterest for special offers. Share this email with a friend, and please ask your local retailer to start carrying DAZZ so it’s more convenient for you to purchase where you normally shop!

Schifino Lee - 11:58 am June 11, 2013

Consumer demand for new homes leads to refreshed branding for home builder

Homes by WestBay, an award winning home builder based in Tampa, FL, wanted to refresh their brand to capitalize on the recent uptick in demand, as well as build awareness with new homebuyers and realtors. Homes by WestBay engaged Schifino Lee to revamp their look and create an advertising campaign to not only gain a larger audience but to enforce that with Homes by WestBay your Someday home can become a reality today.

Schifino Lee prepared a campaign consisting of a refreshed logo, email advertising and billboards. The campaign was used to highlight your Someday home at an affordable price while showcasing its beauty through high quality imagery.

While the logo embodies a relaxed feel, the company is fast paced in the world of homebuilding. Homes by WestBay’s Capri model was recently awarded the 2013 Grand Diamond Award by Tampa Bay Builders Association.

Amanda Koenn - 11:23 am May 23, 2013

AM820 launches new brand campaign to position it as the source for breaking news

AM820 News, the all-news AM radio station based in Tampa, FL, wanted to build awareness and position the station as the source for breaking news in Tampa Bay. AM820 News engaged Schifino Lee to develop messaging and an advertising campaign to gain listenership and enforce this unique positioning.

“Listening to AM820 gives you access to the fastest and most relevant reporting of breaking news, both local and national,” said Bruce Maduri, CEO of parent company Genesis Communications. “We realized breaking news is our competitive advantage and we needed to get this message out to as many potential listeners as possible within our broadcast area.”

Schifino Lee prepared a media campaign consisting of two :15 TV spots and a digital RSS billboard that provides up-to-date breaking news headlines. The producers at AM820 News are responsible for updating the billboard message with the latest breaking news using a new application which feeds data to the boards within seconds. AM820 was the first advertiser in the country to use this new RSS feature offered by CBS Outdoor.

Schifino Lee - 10:01 am May 2, 2013

Congratulations to Electric Supply Inc.

Congratulations to our client Electric Supply Inc. on the ground breaking of their new 35,000-square-foot warehouse addition!

Read more

Schifino Lee - 5:56 pm April 5, 2013

Schifino Lee helps Vigo-Alessi develop La Cucina concept

Vigo-Alessi has completely revamped the kitchen on its campus where it operates 325,000 square feet of manufacturing space in seven buildings, and produces its diverse product line.

The company has partnered with several culinary schools to sponsor scholarship contests for the students, who create recipes using Alessi products. In the “Alessi is Amore Pursuit of the Palate” student cooking contest, the best recipe is chosen by a chef from the school and the winners of these contests are then flown to Tampa to prepare their winning dishes on camera – which are uploaded to the Alessi website.

Schifino Lee helped Vigo-Alessi launch an integrated marketing campaign to grow its business and strengthen its market position as a top Italian foods brand. The branding campaign included labeling, TV ads, a new website and a $1 million media buy.

The newest idea for La Cucina Alessi came up when we suggested using the Vigo-Alessi kitchen and adjoining dining area for a pop-up restaurant concept, where chefs operate in temporary space.

The idea got the client thinking about a range of ideas, from bringing in different chefs to work in the company’s kitchen to Facebook raffles and sweepstakes to charity nights. To realize those ideas, the kitchen needed to remodel.

Read the full article: http://www.bizjournals.com/tampabay/blog/morning-edition/2013/04/vigo-alessi-revamps-test-kitchen.html?ana=e_tbay_rdup&s=newsletter&ed=2013-04-05&u=vmqD6NOPcYHA8L1h0Cl0Ab7GGnj

Schifino Lee - 3:10 pm April 2, 2013

Merchants Association of Florida Announces Name Change to Sherloq Solutions

New Name. New Look. New Vision.

Merchants Association of Florida, Inc. (MAF) is now Sherloq Solutions. The new name, new logo as well as the tagline – Business Problems Solved – are all part of the company’s rededicated focus on the collection industry, delivering innovative solutions and unequalled support. The new Sherloq brand will be introduced in website marketing, sponsorships and advertising on April 2.

“The new Sherloq Solutions name marks a new era for the company, a full-service resource that delivers the gift of time, money and peace of mind,” said Erik Greer, President. “Sherloq Solutions is the outsource organization with the experience, expertise, structure and extreme personal care to represent your business as you would yourself. Sherloq Solutions is committed to helping its customers track down information and revenue.”

 

The name change demonstrates the company’s commitment in helping its customers achieve their goals by our increased investment in data and technology. “Sherloq stands for ingenuity, problem solving, resourcefulness and knowledge, while the ‘Q’ at the end connotes uniqueness and intelligence. It all fit their mission of tracking down information and revenue for clients,” said Ben Lee, Principal of Schifino Lee, the branding firm behind the new name and image.

The rebranding represents Sherloq Solutions’ expanded mission to use great technology along with our very experienced staff to produce timely and positive results. Sherloq Solutions’ new name reflects the resourcefulness, tenacity, personal service and loyalty to our customers practiced by MAF for nearly 100 years.

“Understanding that the Sherloq website would be a primary touch point for the brand’s audience, our goal was to make the site as user friendly as possible in an effort to increase sales leads and convert prospects. I believe their new website will do just that,” said Ian Nerney, Project Manager at Bayshore Solutions, the firm building the new website.

For more information about Sherloq Solutions, visit www.sherloqsolutions.com.

Schifino Lee - 11:10 am January 3, 2013

Gopher Resource launches new brand campaign to support its mission, values and growth

There are over 200 million vehicles on U.S. roads. Every one of them has a battery that eventually must be recycled. Gopher Resource is a global leader in the safe and sustainable recycling of automotive and industrial batteries. Gopher engaged Schifino Lee to tell their story in a way that will inspire achievement in employees and confidence in communities where Gopher has facilities.

An important foundation of Gopher’s success is their culture of operational excellence and working together. Employees working together with each other and their communities. Gopher facilities in Minnesota and Tampa working together to implement best practices. Everyone working together to embody the Gopher principle of “A step ahead and the vision to be greater.”

To communicate this positioning and immerse employees in Gopher’s culture, Schifino Lee created a new corporate logo, a series of core values posters, screen savers, newsletter design, and iconic new signage.

The work was premiered at a town hall-style meeting to generate maximum enthusiasm and involvement amongst employees. Following the employee launch, customer-facing marketing materials were created. These included an updated website, corporate identification package, and building signage. A media kit, several new Web initiatives, and a community communications plan are in process for 2013.

“We help the world achieve a cleaner, safer future by the conservation of resources through recycling,” said Mark Kutoff, CEO of Gopher Resources. “That’s a social mission and a business mission wrapped into one.”

The new brand positioning communicates this message in ways that inspire employees to live the Gopher culture and achieve greater success. It enhances a perception with community leaders that Gopher is a responsible and valuable corporate citizen. And it creates confidence in the Gopher brand that helps build the foundation for future growth.

Schifino Lee - 11:17 am December 27, 2012

Schifino Lee’s “Top 3 Campaigns of 2012” List

Vigo Importing launches integrated brand campaign for Alessi Foods.

New product design and TV/video shot in Italy. New Alessi interactive branding. Social media community. In-store. Experiential including plans for a culinary school and pop-up restaurant. Brand awareness reaches new levels. Facebook followers and likes up over 600%. view work

Zeno Office Solutions gets big business growth and national press with “Centurion” campaign.

A billboard made of over 120,000 pennies. A new brand icon. Print. Integrated digital branding. B2B communications. Public relations. New clients. CNN, Business Journals, and more coverage — providing millions of brand impressions. view work

Tampa’s Lowry Park Zoo exceeds attendance goals for its big events such as ZooBoo.

Traditional, social, digital, and experiential integrated to engage audiences and drive attendance for ZooBoo, Karamu, Zoofari, Wazoo, Fiesta de Coqui, and more. “Zoo-nique Experience” campaign helps Zoo School to record numbers. view work

Schifino Lee - 2:06 pm October 9, 2012

The Alessi Campaign Is Live!

Schifino Lee is very proud and excited to announce the launch of the Alessi campaign! This is an exciting opportunity to help raise the visibility of the Alessi brand.

While Vigo Importing Company has been producing top-quality Italian food products since 1947 and is the country’s No. 1 seller in the balsamic vinegar and breadstick categories, brand awareness is relatively low. The company sees enormous opportunity to grow Alessi’s brand equity and increase market share in several food categories.

Schifino Lee created compelling communications to reach the desired consumer, based on customer research. Alessi and Schifino Lee devoted much time and effort to express the brand assets.

The campaign includes cable TV spots, in-store displays, radio spots, digital advertising, social media and a unique microsite.

Schifino Lee - 4:38 pm September 20, 2012

Schifino Lee elevates Sterling Research Group as an innovative creator of insights

Sterling Research Group is one of the industry’s leading full-service market research companies. Sterling’s passion, innovation and customization helps their clients create the most satisfied customers possible.

Schifino Lee was engaged to position Sterling as an innovator of insights for developing a universe of more satisfied customers.

The brand promise Schifino Lee developed for Sterling, “Pursuing Insight. Perfecting Experience”, emphasizes their promise to provide actionable insights unique to each client, so the solutions provided are authentic competitive advantages.

To support the new brand strategy, Schifino Lee created a new logo, tagline, website and electronic brochures that highlight Sterling’s commitment to renewing and revolutionizing client-customer relationships through leading-edge research technology.

Sterling Research Group is crazy passionate about pursuing the insights that can help clients transform customer experiences. If they’re not crazy passionate, their customers won’t be either.

Schifino Lee - 3:29 pm March 14, 2012

Florida Museum of Photographic Arts launches new website to coincide with museum’s move to new downtown Tampa location

Schifino Lee takes unusual design approach to showcase photography on website

To better capture the essence of its photography exhibits and complement its new location, the Florida Museum of Photographic Arts (FMoPA) commissioned Tampa branding agency Schifino Lee to create a new website for the nonprofit museum.

The new site, www.FMoPA.org,, coincides with the museum’s move into a new downtown location this month. The website is meant to serve as an extension of the museum and offer a flavor of the displayed work for potential visitors and donors, including the Tampa Bay area’s growing class of creative professionals.

The site also describes how the museum — in addition to its historic and contemporary exhibits of internationally known photographers — offers an array of events, classes, membership programs, and community outreach activities.

With an untraditional look-and-feel and atypical navigation, visitors open the site to see eye-catching photography take over the computer screen. “This was a different approach than what’s often used in web design, and the visual power of the site is tied to its simplicity,” said Schifino Lee Creative Director Evan Brownstein. His team creatively and thoughtfully selected big, beautiful images “designed to make the photography the star,” he said.

Founded in 2001 as the Tampa Gallery of Photographic Arts, the museum was renamed in 2006 to better describe its purpose and mission of “exhibiting important photographic art as central to contemporary life and culture.”

The museum has recently relocated a few downtown blocks from N Tampa Street to Rivergate Plaza, located at 400 N Ashley Drive. The museum occupies the second and third floors of Rivergate’s architecturally significant Cube, a highly visible location in the heart of the Downtown Tampa Arts District.

About FMoPA

The Florida Museum of Photographic Arts is a museum dedicated to exhibiting important photographic art as central to contemporary life and culture.ÊFMoPA collects, preserves and exhibits historic and contemporary works by nationally and internationally known photographic artists. FMoPA also enriches the community by operating outreach programs to educate children and adults.

Schifino Lee - 4:25 pm March 9, 2012

Schifino Lee Creates New Website for The Vein & Vascular Institute of Tampa Bay

The Vein & Vascular Institute of Tampa Bay offers complete vein care for all types of patients and all types of veins.  For the past 23 years, Dr. Kerr and his team have worked with and treated patients in a nationally recognized and accredited vascular laboratory using the most technologically advanced instruments available. Members of the staff are all registered vascular technologists dedicated to providing superior treatment.

Utilizing the company’s existing brand platform, Schifino Lee recently launched a new website for The Vein & Vascular Institute of Tampa Bay in an effort to showcase the organization’s outstanding reputation in endovascular treatment and patient care. The website serves as a valuable online resource for patients to familiarize themselves with the facility, staff, treatment options available and various vein and vascular diseases.

The Schifino Lee team chose to emphasize the compassion and personal service that the Vein & Vascular Institute staff provides to each patient. From the first consultation to follow-up appointments, the doctors help to seek, diagnose and treat a problem with minimal recovery downtime after treatment. The Vein & Vascular Institute of Tampa Bay combines a state-of-the-art facility and instruments with years of knowledge and expertise to deliver an enjoyable experience unlike any other.

 

Schifino Lee - 5:31 pm February 9, 2012

Tampa Bay Sports Commission is “New Now” in 2012

If you build it, they will come. Many people live by this mantra; however the Tampa Bay Sports Commission decided to take a much more proactive approach. By the end of 2012, nearly $120 million will have been invested to improve the Tampa Bay Times Forum, University of South Florida Athletic District and several other local sports facilities. The Tampa Bay Sports Commission, along with Schifino Lee, has created the “Experience New Now” campaign, to communicate these extensive and impressive venue improvements to event organizers around the country.

The “Experience New Now” project kicked off with redesigning the Tampa Bay Sports Commission logo into something that demonstrates the fun and energy of the destination itself, while also communicating the positive economic impact sporting events have on Tampa Bay. The logo is also accompanied by the brand promise of “Gameday. Every Day.” Schifino Lee then launched phase one of the campaign, creating a website, print advertisement and an innovative 3-dimensional direct mail piece to highlight how the Tampa Bay Times Forum is “New Now.”

The second phase, to begin in late spring in conjunction with the reopening of the USF Sun Dome, will feature the new venues at University of South Florida. The third phase will highlight several other local sports facilities and roll out in the latter half of 2012.

In 2011, the Sports Commission brought in 114 sports events that filled roughly 109,000 hotel room nights. This number is expected to swell to 120,000 this year. For more information, please visit www.TampaBayisNewNow.com.

Schifino Lee - 4:32 pm January 19, 2012

Schifino Lee renames and rebrands AMS as Spectrio to better reflect company’s broad new spectrum of service

Transforming on-hold to on-brand.

When two of the nation’s leaders in the on-hold and in-store marketing industry joined forces, the combined company needed a new brand name to fit its wider array of service offerings. Audio Messaging Systems (AMS) and IOHI together became Spectrio.

Schifino Lee worked with national leaders of Oldsmar-based AMS and Oklahoma-based IOHI to define the essence of the new company’s value proposition, and then create an engaging, original new name and brand. The name “Spectrio” reflects the broad spectrum of products and services offered by the company, while the branding matches its technology-focus and forward-thinking creativity. The new tagline: “Be heard. Be seen. Be inspired.”

Schifino Lee also acquired the web domain www.spectrio.com for the company, which was available due to the originality of the new name.

The new company combines the audio marketing skills of AMS with the interactive expertise of IOHI, to deliver solutions for on-hold messaging, IVR (Interactive Voice Response) prompts, ambient music and in-store digital signage. Spectrio’s clients include such national companies as LabCorp, Regions Bank, Terminix, Gerdau, Pep Boys, Raymond James Financial, Goodyear and Papa John’s Pizza.

This was the eleventh company Schifino Lee has rebranded in the past 12 months. “Creating new brands that help define a company’s value proposition and break through the marketplace clutter is a challenge we truly enjoy and excel at,” said Schifino Lee Principal Ben Lee. “Seeing the direct, bottom-line impact is also rewarding.”

For Spectrio, the new name has already proven popular with employees and customers. “Spectrio has received a great reaction from the new name, and it has helped them quickly frame their positioning and message to customers,” said Lee.

Amanda Koenn - 4:13 pm December 19, 2011

Tampa’s Lowry Park Zoo selects Schifino Lee as agency of record

On the heels of the New Horizon’s branding work, Schifino Lee has also been retained by Tampa’s Lowry Park Zoo as its agency of record for creative and media services over the next 2 years to help promote zoo ticket sales, events and fundraisers.

“Tampa’s Lowry Park Zoo is a pillar to the identity of the Tampa Bay community, and many don’t know about their very important work to preserve our nature and wildlife,” said Paola Schifino, Principal of Schifino Lee. “Schifino Lee is thrilled to be able to contribute to this effort.”

Tampa’s Lowry Park Zoo is a 501(C)(3) not for profit organization and is accredited by the Association of Zoos and Aquariums (AZA). The AZA is America’s leading accrediting organization for zoos and aquariums and accredits only those institutions that have achieved the highest standards for animal care, education, wildlife conservation and science.

Read the full artical on the Tampa Bay Business Journal.

Schifino Lee - 8:10 pm October 7, 2011

AM 820 News launches with new format and brand, offering Tampa Bay: “All News. All Day.”

News radio on the AM side of the dial has been long dominated by loud and angry talk.  Knowing Tampa Bay residents spend a substantial amount of time in their cars, the station owners of WBBA 820AM saw an opportunity to give radio listeners something needed, desired and different: all news, all day in a straightforward and nonpartisan delivery. 

The result: AM 820 News.  Currently in the midst of launch, several programming and outreach components are in place, while others are continuing to roll out over the coming weeks. Audience response has been extremely positive. Per Arbitron, between June-August the station’s market share of listeners 18+ increased 67% and its cumulative listenership is up 31%.

AM 820 News offers a constant stream of local stories, traffic, and weather, along with news-you-can-use and national headlines. A joint content agreement with WTSP-TV (CBS-10) will include local forecasts, local updates, and simulcasts of 10 News broadcasts. AM 820 News has a 50,000-watt transmitter that covers most of central Florida, keeping traveling locals in the loop on hometown news.

In support of the station’s launch campaign, Tampa-based branding and marketing agency was called upon to Schifino Lee create the new branding, logos, print ads, digital billboards, and social media.  Outdoor billboards began appearing last week all around the Tampa Bay area, and print ads are schedule to run in the 4th Quarter. Meanwhile, social media including Facebook and Twitter is already starting to ramp up.

Beyond consumers, a key target audience for the AM 820 News marketing campaign in this early stage is advertisers. Schifino Lee was selected partly because of its knowledge of what media advertisers want, gained from its long experience in national and local media buying. As part of its partnership with AM 820 News, Schifino Lee will also create and run its own ads on the station which is, ironically, a unique and unconventional practice for advertising agencies. Agency Principal Ben Lee said, “We are convinced the editorial environment of all-news is a smart place to advertise.”

AM 820 News is owned by Genesis Communications, which also owns five other stations in central Florida including 1040AM Tampa Bay, an ESPN station. “Our challenge for AM 820 News is to change people’s perception of AM radio and let them know that there’s a new and different option for those who desire news without all the partisan talk,” said Bruce Maduri, president of Genesis Communications.  “When you gotta know now, we hope people tune into AM 820 News.”

Schifino Lee - 1:36 pm May 18, 2011

A new brand of intelligence: Schifino Lee positions Celestar

Celestar, a fast growing defense contractor providing intelligence and other critical support services to the military, was ready to step up and take its place among the defense industry’s top-tier solutions providers. Schifino Lee translated Celestar’s core values of dedication, tenacity and initiative—honored military values—into a powerful, differentiated brand message that commands the respect and attention of its US and international clients.

Schifino Lee immersed itself in Celestar’s business with employee focus groups, executive interviews, competitive research and a marketing audit. We discovered a top-to-bottom dedication among Celestar’s mostly veteran workforce for “fully completing the mission.” Celestar’s emphasis on military virtues, such as loyalty and integrity, set them apart from competitors who tended to put corporate ROI above all.

With this understanding, Schifino Lee’s creative team developed a new logo, tagline and visual identity to express Celestar’s philosophy: “Passion for the Mission.” After this foundation was laid, Schifino Lee created marketing materials including print advertisements, collateral materials, tradeshow displays and a new website, www.celestarcorp.com.

Schifino Lee - 3:54 pm May 17, 2011

Translating complex ideas into compelling creative messages (and Chinese)

Schifino Lee works its magic across many global industries — big, small and otherwise. A recent project took us into the obscure world of lead anodes for electro refining. RSR Anodes, based in Casa Grande, AZ needed a new website and sales literature to present its products to a worldwide audience of hydrometallurgical processors.

RSR’s manufactured product is a slab of lead and other materials that when charged with an electric current will attract a specific non-ferrous metal (such as zinc or cobalt) from ore dissolved in acid. For the Schifino Lee creative team, the first stop was educating themselves on electro winning—that is the refining process that employs the anodes—and the RSR manufacturing process.

The new website describes the numerous compositional and manufactured features of the anodes, and the benefits they present to metal refiners. Schifino Lee reduced these complex concepts into concise language that can be understood by everyone involved in the purchasing process—from a plant manager with an advanced engineering degree to a purchasing manager who never studied chemistry.

One more challenge to Schifino Lee was publishing the information in 5 languages: Spanish, French, Chinese and Japanese as well as English. Since its launch the website has had more than 25,000 unique visitors which is excellent traffic for this niche product. View website: www.rsranodes.com

Schifino Lee also provided RSR Anodes with SEO services in order to drive quality traffic to the site, and developed a robust Content Management System for client administration.

Why has Schifino Lee been retained by clients from so many different industries, in places near and far? Because, we listen to our clients and learn about their businesses—and we translate what they do into creative work that is fresh and compelling—in both digital and traditional media.

And shouldn’t we all start doing business in Chinese?

Schifino Lee - 6:36 pm April 18, 2011

Schifino Lee joins battle against PI

Schifino Lee has stepped up to the plate to help strike out Primary Immunodeficiency by becoming the marketing partner for the 2011 All-American Beach Bash and Wiffle Ball Tournament.

Our work includes www.medicalchampion.com, the online home for the annual 2-day event held on St. Pete beach at the Don CeSar resort. This will be third year for this major fundraiser for All Children’s Hospital and the University of South Florida’s Department of Pediatric Allergy, Immunology and Rheumatology Division.

At Medicalchampion.com businesses and families can register for sponsorships and event participation, make 100% tax deductable donations, and view event photos and videos all in one place.

Make sure to spend your Independence Day weekend with us at St. Pete Beach for an all-American outing to help children with allergies and PI. Whether you stay a day or the weekend, this family getaway offers adults and children alike the chance to give back, with tax deductable donations that will be matched 100 percent by the Jeffry Modell Foundation. Please go to www.medicalchampion.com for more details.

 

Amanda Koenn - 3:11 pm April 12, 2011

Spin For Kids

The 2011 Spin For Kids Celebrity Bike Spin took place this past weekend at the Glazer Children’s Museum. The host of this years event was Buccaneer great, #51 Barrett Rudd.

The funds raised will benefit Academy Prep, a Tampa middle school which prepares economically disadvantaged students to achieve acadmic success, and PlaySmart, a national non-profit organization that helps kids reach their full potential through sports.

The event was a great success and included 5 hours of spinning on the lawn of Curtis Hixon park with motivational instructors pushing everyone to their limits. After the intense spin a party was held at the Glazer Children’s Museum with a live band, food, drinks and dancing.

Glazer Childrens Museum on Curtis Hixon Park in downtown Tampa, site of Celebrity Spin for Kids.

SchifinoLee provided all of the marking support for this super event including the logo, flyers and ads.

Schifino Lee - 3:28 pm February 18, 2011

secret society

QR codes are the new secret weapon for reaching cream-of-the-crop demographics. That square matrixy looking thing you see on ads and posters and shop windows is a QR code. QR stands for quick response. You point your smart phone at it and get connected to info on the web. Way cool. When I first started seeing these—and Microsoft’s colored triangle version— I felt like I was missing out so I had to upgrade to a smart phone (Android platform HTC Evo).

To view QR codes you need a code reader app. There are several of them, all free, for all the platforms. The app opens the phone’s camera, focuses and captures the matrix. It reads the URL embedded in the code and opens it in the browser.

We’re using them at Slee. We made a series of posters for AT&T with codes that lead to exclusive content. We’ll do the same with materials for ICAM. And we’re even putting them on our own collateral and ads to connect prospects to our fabulous new website.

Less than half of mobile users have smart phones, so a huge part of population can’t read QR codes, but they are still worth pursuing. They let you connect directly to professionals, decision makers, high wage earners, youth and early adapters—the customers who launch new brands.

Paola Schifino - 7:49 pm February 11, 2011

Michelangelo, Bernini, Calder, Slee

Cradle of Champions before its unveiling in Fort Worth

On January 28, 2011,  Slee’s contribution to the civic monuments was unveiled by officials from the City of Fort Worth and Gerdau Ameristeel. The Cradle of Champions sculpture is the steel manufacturer’s gift to the city, one of the co-hosts of Super Bowl XLV, and was designed by Schifino Lee.

The artwork is made from steel recycled, cast and rolled  by Gerdau at one of its mini mills. This is the the third time the Brazil-based metals companies has given a monument to a Super Bowl host city.

The sculpture stands in Sundance Square, the heart of Fort Worth.

According to a story on ESPN cable and internet, Cradle of Champions honors the rich tradition of scholar football in Texas. The 14 tons of steel come from North Texas Stadium, which was recently demolished, and high schools were asked to contribute some bit of steel from their own facilities. On the back of the sculpture will be engraved all the names of Lone Star high school and college football players who have and will play professional ball.

Schifino Lee - 11:44 am January 24, 2011

Slee gets Pulitzer Prize-

Winner’s Praise.

When best-selling author and TV commentator Doris Kearns Goodwin saw the work Schifino Lee created to promote her upcoming appearance in Tampa she pronounced, “I love it!”

Her book No Ordinary Time: Franklin and Eleanor Roosevelt: The Home Front in World War II won the Pulitzer Prize for history in 1994. Her 2005 book Team of Rivals: The Political Genius of Abraham Lincoln was a huge bestseller and is the basis of Steven Spielberg’s next film.

Art Director Eric Clark created the stylized double portrait of Abraham Lincoln and Franklin Delano Roosevelt to illustrate Goodwin’s theme: the personal characteristics and values that make one a great leader.  She will give examples of how values such as perspective, magnanimity and humor helped past presidents excel and can help anyone succeed in a leadership role.

Ms. Goodwin will be keynote speaker at the Hillsborough County Bar Foundation Law & Liberty Dinner on March 24, at the Grand Hyatt. Admission is by reservation only. Call 813-221-7777 for information.

Schifino Lee - 12:52 pm January 17, 2011

Slee helps end the foreclosure crisis

“Creating a great user experience and establishing a superior brand, in addition to providing outstanding service offering is important to us. With Schifino Lee we accomplished it all.”

—Eric Friedman, President of PREO LLC

Schifino Lee has helped Tampa, Fla.-based PREO rebrand itself and its website with a consumer friendly new face and user experience that captures the brand’s promise of value and speed.

PREO is the complete online solution the real estate market needs to make short sales work. PREO brings together lenders, buyers, homeowners and realtors to turn foreclosed and underwater properties back into family homes.

The new look and user experience was the result of a series of calculated steps, designed to ensure that the online marketplace for short sale and REO properties matched consumer needs, as well as the brand characteristics of the company.

Schifino Lee researched how consumers use online sites to search for short sales and utilized these findings to help PREO keep its promise to make short sales and REO sales faster, cheaper and easier for everyone involved.

Value is important because, in this economy, people expect to get the best home for a great price. But equally important is the speed at which a short sale can be realized – typically not short at all. PREO offers the best value by listing the lender’s lowest acceptable price, which speeds up the sale process, because consumers are no longer guessing what the bank expects for the property, the deal can be done more quickly on PREO deals – in approximately 45 days.

Amanda Koenn - 12:33 pm December 20, 2010

Season of Giving

For the past 3 years, Schifino Lee has celebrated the “season of giving” with donations to select charities on behalf of our clients and friends. We feel that passing along our success is the best way to honor the people who make it possible. They’ve told us that they really appreciate the gesture, so we are continuing the tradition.
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Schifino Lee - 5:25 pm June 28, 2010

Verner visits The Dark Side

Verner, the creative intern, returns to share a milestone in his career.

Today, for the first time, I experienced the business side of advertising (a.k.a. The Dark Side). I saw how a sale is made and how hard it is to be an account executive.

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Schifino Lee - 11:46 am June 9, 2010

The Naming Game

Coming up with a name for a company or product is the biggest creative dare Schifino Lee is challenged with. It’s hard work because in just one, two or three words you have to say a hundred things that will resonate for decades.

Before I show a client new brand name suggestions I ask them, “What are the most popular children’s names today?” Up comes a PowerPoint slide with two cute cartoon toddlers named Rival and Usurper. “These are most popular girls’ and boys’ names in the US,” I say. “You probably know them better as Emily and Jacob.”

The lesson is: a name is what you make it. A name has intrinsic meaning—Emily stands for rival and IBM stands for International Business Machines. (more…)

Paola Schifino - 11:12 am May 27, 2010

Fresh from the kitchens of Schifino Lee

Two new websites are hot out of our creative and programming ovens.

The first is for La Segunda Central Bakery, the premier maker of Cuban-style breads and pastries in the U.S. (at least according to a  poll of diners at Columbia Restaurant). The site greatly enhances the hundred-year old Ybor City bakery’s profile in the food service industry and spearheads their expansion as a regional commercial baker. Senior Interactive Art Director Nico Gomez (an expert on the Cuban sandwich) designed and built this great-looking site. I personally quality-tested all the products before they were photographed.

Our other delicious new website is for HOPCO Food Brokers. Tampa-based HOPCO represents national and local brands to the food service industry in the southeast states. It allows the brokerage and its clients to extend their reach into the kitchens of restaurants, hotels, schools, hospitals, retirement homes and other institutions. In addition to information about the brands, the site features important resources for food managers and contact info for all of HOPCO’s offices. Creative Director Max Blevins took the lead and was assisted by Mark, Nico and Eric.

Schifino Lee - 11:17 am April 29, 2010

Marketing is not rocket science. It’s nanotechnology!

plasma-thermSchifino Lee team members prepare for another day in the highly scientific, technologically advanced world of advertising and branding. Here we don our clean suits before entering our deep thoughts think tank. Not one particle of dirt or dust or mental schmutz is allowed to penetrate our intellectually pure mind space to ensure that your brand strategy and marketing messages are uncontaminated by clichés or mediocrity.

Actually, this is the team assigned to our newest client Plasma-Therm visiting their St. Petersburg, Florida, facility on April 22. Plasma-Therm makes the machines that make micro chips and nanodevices. Their technology is what makes it possible for smart phones to run all those apps and for Wii controllers to know if you’re rolling a strike or a gutter ball. Schifino Lee will be preparing an advertising campaign aimed at the semiconductor trade.

Amanda Koenn - 12:43 pm April 14, 2010

Schifino Lee Develops Successful Event With Real Results

In a period of only two weeks Schifino Lee developed a successful event for an investors presentation by ActivoFirst, a Texas-based Wholesale Savings Association whose mission is to acquire distressed assets from the FDIC and troubled banking institutions.

Schifino Lee’s event preparation included creating customized invitations, utilizing database information, handling all RSVPs, producing the PowerPoint presentation, creating an interactive website, obtaining publicity in several Business Journals and planning event logistics such as valet parking and catering.

On Thursday, April 29, Schifino Lee will co-host the event with ActivoFirst’s Anthony Everett.  To learn more about ActivoFirst and the event, please visit www.ActivoFirstInvest.com; and read the recently-published news article from Tampa Bay Business Journal: “ActivoFirst Savings Association to snap up low performing debt.”

Schifino Lee - 4:48 pm March 31, 2010

What’s a Vology?

vology

Recently, Schifino Lee had the privilege of creating a new brand name for Network Liquidators, a multimillion-dollar technology equipment provider. Their new handle is Vology. When NL decided to expand from just buying and selling equipment into being a complete service provider, they realized their name would hold them back. That’s when they came to Slee for help.

Creating a new brand name is a very big challenge. The name is the label for the brand and needs to communicate in one highly concentrated package the entire brand experience.

The naming process began with building a brand profile. We looked at their customers, their competitors and the competitive space they were moving into. NL wanted to jump out the reseller pool and be considered on a par with tech OEMs, like Cisco Systems. That meant their new name had to have credibility, communicate assurance, quality and scope. To that we added the company’s values and attributes and its differentiators. The chief among these is speed. NL acts faster than anyone else at quoting prices and sending out product.

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