We are proud to announce Paola Schifino, Principal and Founder of Schifino Lee Advertising & Branding, will be featured as a panel member at the AAF AdSessions event next Thursday, August 28. Find more information and receive a coupon for your attendance fee here.
The Blog and Pony Show
Archive for the ‘Florida’ Category
Les Sabler, famous jazz guitarist, played what will be his last show in Tampa Bay for a while at the Lobster Pot inClearwater last night. He is leaving the Bay area after 36 years of playing great music and handling commercial real estate. Sabler is off to Nashville with his wife to produce more CDs (he has seven out already) in his new home which includes a private recording studio.
He’ll be back for several engagements in the Bay area next year, so be on the look-out. We wish him well and look forward to his next release!
With Florida’s economy on the rise, NorthStar Bank sought to redefine the banking experience for Tampa Bay area businesses. NorthStar engaged Schifino Lee to create an equally compelling brand strategy that positions them as the community bank for the business community.
Through discovery, Schifino Lee discerned that NorthStar’s target audience wants a business bank that’s safe, stable and understanding of their whole financial picture. The target audience – small and medium-sized businesses and professional services – desire all the services of a big bank, but the courtesy and relationships of a community bank.
Aligned with this insight, the new campaign utilizes the aspirational tagline ”Bank Up” to reinforce that NorthStar Bank provides them with the strength, support and integrity they need to be bold and grow their business. NorthStar Bank President & CEO, David Stone, further defines “Bank Up” as, “Doing the unexpected to deliver unparalleled customer service and quality products to the Tampa Bay community.”
The new brand positioning was successful in creating an overarching image for all of NorthStar’s communications including website design, brochures, in-lobby posters, billboards, app icon, and revitalized logo.
To find out more about NorthStar Bank visit NorthStar-Bank.com.
Schifino Lee and Press Marketing helped Marine Towing with the dedication ceremony of its newest tugboat, “Patriot” to the Port of Tampa last night at Channelside.
In addition to Steve Swindal, Chairman of Marine Towing, Major Bob Buckhorn spoke at the dedication.
The 150+ guests who attended the dedication ceremony toured the new tug and enjoyed a reception following on the Starship Dinner Yacht where they witnessed the firefighting power of the new boat.
The Phoenix House is a drug & alcohol rehabilitation organization with over 120 programs throughout the United States. Although the Phoenix House helps thousands of people annually, there is still a large barrier to getting people the help they need. Since many patients come in via referral, it is important that those with loved ones affected by addiction understand just how important getting treatment is.
To create awareness for the Phoenix House throughout the Tampa Bay area, Schifino Lee developed a TV spot centered on the idea that every addict is a ‘ticking time bomb’ that has the potential to explode the family at any moment – so don’t overlook the symptoms. As a result of the spot, Phoenix House saw a big increase in telephone inquiries and website visits over the spot’s 3-month schedule.
To learn more about the Phoenix House, or if you know someone affected by drug & alcohol addiction, visit www.PhoenixHouse.org.
Greater Tampa Chamber of Commerce has received an Award of Excellence in a national competition sponsored by the American Chamber of Commerce Executives (ACCE), a national association of professionals who manage chambers of commerce.
The Chamber received the award for their TampaMediaCenter.com website and campaign launched by Schifino Lee Advertising & Branding in advance of the 2012 Republican National Convention! Congratulations!
Florida Museum of Photographic Arts launches new website to coincide with museum’s move to new downtown Tampa location
Schifino Lee takes unusual design approach to showcase photography on website
To better capture the essence of its photography exhibits and complement its new location, the Florida Museum of Photographic Arts (FMoPA) commissioned Tampa branding agency Schifino Lee to create a new website for the nonprofit museum.
The new site, www.FMoPA.org,, coincides with the museum’s move into a new downtown location this month. The website is meant to serve as an extension of the museum and offer a flavor of the displayed work for potential visitors and donors, including the Tampa Bay area’s growing class of creative professionals.
The site also describes how the museum — in addition to its historic and contemporary exhibits of internationally known photographers — offers an array of events, classes, membership programs, and community outreach activities.
With an untraditional look-and-feel and atypical navigation, visitors open the site to see eye-catching photography take over the computer screen. “This was a different approach than what’s often used in web design, and the visual power of the site is tied to its simplicity,” said Schifino Lee Creative Director Evan Brownstein. His team creatively and thoughtfully selected big, beautiful images “designed to make the photography the star,” he said.
Founded in 2001 as the Tampa Gallery of Photographic Arts, the museum was renamed in 2006 to better describe its purpose and mission of “exhibiting important photographic art as central to contemporary life and culture.”
The museum has recently relocated a few downtown blocks from N Tampa Street to Rivergate Plaza, located at 400 N Ashley Drive. The museum occupies the second and third floors of Rivergate’s architecturally significant Cube, a highly visible location in the heart of the Downtown Tampa Arts District.
The Florida Museum of Photographic Arts is a museum dedicated to exhibiting important photographic art as central to contemporary life and culture.ÊFMoPA collects, preserves and exhibits historic and contemporary works by nationally and internationally known photographic artists. FMoPA also enriches the community by operating outreach programs to educate children and adults.
The Vein & Vascular Institute of Tampa Bay offers complete vein care for all types of patients and all types of veins. For the past 23 years, Dr. Kerr and his team have worked with and treated patients in a nationally recognized and accredited vascular laboratory using the most technologically advanced instruments available. Members of the staff are all registered vascular technologists dedicated to providing superior treatment.
Utilizing the company’s existing brand platform, Schifino Lee recently launched a new website for The Vein & Vascular Institute of Tampa Bay in an effort to showcase the organization’s outstanding reputation in endovascular treatment and patient care. The website serves as a valuable online resource for patients to familiarize themselves with the facility, staff, treatment options available and various vein and vascular diseases.
The Schifino Lee team chose to emphasize the compassion and personal service that the Vein & Vascular Institute staff provides to each patient. From the first consultation to follow-up appointments, the doctors help to seek, diagnose and treat a problem with minimal recovery downtime after treatment. The Vein & Vascular Institute of Tampa Bay combines a state-of-the-art facility and instruments with years of knowledge and expertise to deliver an enjoyable experience unlike any other.
For the past 3 years, Schifino Lee has celebrated the “season of giving” with donations to select charities on behalf of our clients and friends. We feel that passing along our success is the best way to honor the people who make it possible. They’ve told us that they really appreciate the gesture, so we are continuing the tradition.
On April 17, at an event in Nashville, TN, Tim Tebow said his Super Bowl ad for Focus on the Family cost him sponsorship deals. He didn’t say who objected to his pro-life, pro-traditional family (some would say anti-woman, anti-equality) message. If these companies do not support his values, he’s right not to shill for them.
The recently graduated University of Florida quarterback is learning the ropes as a sports celebrity, trying to find the right balance between his athletic and personal lives. That is: creating value without compromising values. (more…)
Find Us on TwitterTweets by @schifino_lee
We are a full service Advertising & Branding agency based in Tampa, Florida dedicated to creating fresh ideas whether it be digital media or traditional advertising. Our work has depth and theory as well as clean aesthetics and presentation.