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Archive for the ‘Florida’ Category

Schifino Lee - 1:53 pm December 12, 2014

Help “Sabrastian” Find a Home for the Holidays

 

 

 

 

 

 

 

 

 

 

This year, in keeping with our tradition of Random Acts of Merry, the Schifino Lee team is putting our considerable creative talents to work helping a pair of “adoption-challenged” canines find a loving home in time for the holidays.

To hear their touching backstory, see our efforts to raise awareness, and find out how you can help, check out our “Two Is Hotter Than One” video.

To follow their story and spread the good word about these wonderful pooches, like us on Facebook.

Happy Holidays from everyone at Schifino Lee.

Watch the video we made to help support Sabrastian and find them a forever home this holiday season:

Schifino Lee - 1:46 pm December 11, 2014

Schifino Lee Advertising + Branding Wins Six National MarCom Awards

 

Schifino Lee was presented six 2014 MarCom Awards honoring its creative advertising campaigns for Ameriflight, Sweetwater Organic Community Farms, Tampa’s Lowry Park Zoo, P&S Transportation, and the Hillsborough County Bar Foundation. The MarCom Awards are judged by the Association of Marketing and Communication Professionals, an international organization which consists of several thousand leading creative professionals.

Schifino Lee was awarded two Platinum Awards, one for Ameriflight’s “Above & Beyond” website (www.ameriflight.com), and one for Sweetwater Organic Community Farms’ print advertising campaign. They were also honored with four Gold Awards, one each for Tampa’s Lowry Park Zoo’s Wazoo “Bottle Caps” poster series, Ameriflight’s “Hero Pilots” photography, P&S Transportation’s “Truckers” photography, and the Hillsborough County Bar Foundation’s annual Law & Liberty Dinner poster featuring speaker Ben Stein.

“We’re incredibly honored to be recognized with such prestigious and highly respected awards for our innovation and creativity. We are a passionate and creative team who takes great pride in what we do and it comes through in our work,” says Paola Schifino, Principal at Schifino Lee.

The MarCom Awards is a national creative competition sponsored by the Association of Marketing & Communications Professionals. The award recognizes individuals or companies involved in the concepting, writing, and design of print, visual, audio, and web materials and programs. The MarCom statuette graces the trophy cases of top businesses and communication firms throughout the world.

Schifino Lee - 11:46 am November 19, 2014

New Branding for An Established Leader: Great Insights + Passions = Greater Outcomes

Tindale Oliver has provided industry-leading planning, design and engineering to public and private sector clients throughout the United States since 1989. However, the company’s image and message had not kept pace with its national growth and expansion of service offerings. So Schifino Lee was engaged to refresh Tindale Oliver’s branding, website and collateral as part of its 25th anniversary.

Schifino Lee brought this plan to life with a new brand positioning: “Great Insights. Greater Outcomes.” It demonstrates how the company’s depth of knowledge results in unique solutions for clients. Schifino Lee brought the campaign to market with a new logo, new case studies, new website, and new corporate identity as well as new collateral and digital materials.

More importantly, Tindale Oliver’s updated branding was well received by their clients:

“The site and mission are wonderful! You can tell how much research and planning it took to make that happen. Not to mention some amazing java script work! You should be very proud! Congrats!”
- Marissa Segundo, Recycling Coordinator with City of Largo

“We here at HCPS just rolled out a new design as well – I looked at yours and felt so ‘invited’ to click in further and further. So easy to navigate…pleasing to the eye and an easy-to-use page.”
- Lorraine Suarez, General Manager of Growth Management & Planning with Hillsborough County Public Schools

Tindale Oliver also saw a dramatic increase in website engagement following the rebrand launch. The number of viewers on the site nearly tripled from August to September from 650 views to 1,687, with new visitors also tripling from 431 to 1,110.

Tindale Oliver’s rebranding effort was featured in the Business Observer on September 26. To view the article click here.

For more information about Tindale Oliver, please visit tindaleoliver.com.

Schifino Lee - 5:23 pm October 21, 2014

Schifino Lee Creates Original Artwork to Promote Tampa Museum of Art’s Pavilion XXIX Gala

Original artwork created by Schifino Lee Advertising + Branding is being used to promote the Tampa Museum of Art’s Pavilion XXIX gala. The artwork features the human form illuminated by glowing hand-drawn letters in multi-colored light, depicting the word “Pavilion” and the museum’s logo.

The artwork conveys the fundraising event’s theme, “Immersion of Light & Art,” as well as the immersive experience attendees can look forward to. Schifino Lee created the black-tie gala’s invitations, posters, Save-the-Date mailings, and patron invitations. Schifino Lee contributed its work pro bono in support of the museum and its arts culture.

Pavilion, in its 29th year, is Tampa Museum of Art’s premier black tie gala and its biggest event of the year with over 400 people anticipated to attend. The event will feature fine dining, music, dancing, a live auction, and an original interactive art installation created by Chicago-based Luftwerk to be unveiled during the event.

“This year Schifino Lee embraced Pavilion’s use of artistic and freeform illumination to reflect the theme in a new and different way,” says Ben Lee, a Founder and Principal at Schifino Lee.

Pavilion XXIX will be held on Saturday, November 1st from 7:00 p.m.-12:00 a.m. Visit http://tampamuseum.org/pavillion-xxix/ for more information.

Schifino Lee - 3:04 pm October 7, 2014

Schifino Lee’s Triple-Load of New Talent

To ensure our clients get the freshest thinking and highest quality work, we’ve added three outstanding young members to our account and creative teams: Junior Art Directors Heather Fitzpatrick and Heather Fako, along with Account Executive Kendra Mahon.

Kendra Mahon, Account Executive

Kendra brings extensive agency experience to Schifino Lee in tourism and hospitality having worked with brands such as VISIT FLORIDA, Visit Tampa Bay, The Epicurean Hotel, and The Dali Museum. Before Kendra began her agency tenure, she worked on global branding and original content development for the IRONMAN brand and the World Triathlon Corporation.

A Boston native, Kendra moved south to earn a double major in Creative Writing and Communications from the University of Tampa before gravitating to the account side of the business. She’s fond of Tina Fey’s approach to life and business challenges, “Say yes and you’ll figure it out afterwards.”

Heather Fitzpatrick, Junior Art Director

Originally an intern for our agency, we liked “Fitz” so much, we recently made her a full-time part of the creative team. Before joining Schifino Lee, Heather had valuable internships at Atlanta’s Finished Art Inc, and Philly shops Lunchbox Communications and the Foster & Redmond Creative Agency. Her diverse client experience includes Coca-Cola, Odwalla, PBS Sports, Zoo Miami, and Constitution Center.

Heather is a University of Tampa alum with a Bachelors of Fine Arts in Graphic Design. She likes Andy Warhol’s belief that, “Everything has its beauty, but not everyone sees it.”

Heather Fako, Junior Art Director

Our other new Heather (Heather Fako), also a junior art director, comes to Schifino Lee from Chicago by way of Tempe, Arizona. She has impressively diverse agency experience with clients such as Heineken, Jim Beam, Xcel Energy, Boston Scientific, Fairmont Hotels, and Invetech. Heather’s not only a talented graphic designer and art director, she knows her stuff when it comes to animation and motion graphics too.

Born and raised in Chicago, she headed to Arizona State University for her BS in Visual Communication Design before venturing to Europe to study abroad for nine months.

Please join us in welcoming Kendra and the Heathers to the Schifino Lee team.

Schifino Lee - 4:57 pm September 18, 2014

Who Created a Winning Case with Ben Stein? Anyone? Anyone? Schifino Lee.

 

The Law & Liberty Dinner is an annual fundraising event put on by the Hillsborough County Bar Foundation that Schifino Lee has been a creative partner for since 2008. Once again, we developed the creative materials used to introduce the keynote speaker and attract donors for the event. This year’s speaker was Ben Stein, who most people know for his role in the movie Ferris Bueller’s Day Off or the Clear Eyes commercials. But he’s much more than just a one-trick pony.

In addition to being an actor, Ben Stein is truly a jack of all trades: attorney, economist, professor, Wall Street Journal columnist, political commentator, speech writer and Emmy-winning TV game show host. So it seemed only fitting to commemorate this modern-day Renaissance Man by creating a bust in his likeness—which was used in all event collateral and communications, including a print ad, invitation and on the program cover. The result? The 550-seat ballroom at Hilton Downtown Tampa was packed with Foundation members anxious to hear Mr. Stein’s words of wisdom.

During a photo opp at the event, the team had a brief chat with Mr.Stein. After learning Schifino Lee was responsible for the event’s creative, he asked where the physical bust was. Unfortunately we had to break it to him that it was all done on the computer. We’ll take that as a compliment.

Schifino Lee - 4:21 pm August 21, 2014

Paola Schifino, Principal and Founder of Schifino Lee, To Speak at AAF AdSessions Event

We are proud to announce Paola Schifino, Principal and Founder of Schifino Lee Advertising & Branding, will be featured as a panel member at the AAF AdSessions event next Thursday, August 28. Find more information and receive a coupon for your attendance fee here.

Schifino Lee - 5:33 pm August 18, 2014

Schifino Lee says Bon Voyage to Jazz guitarist Les Sabler

Les Sabler, famous jazz guitarist, played what will be his last show in Tampa Bay for a while at the Lobster Pot inClearwater last night.  He is leaving the Bay area after 36 years of playing great music and handling commercial real estate. Sabler is off to Nashville with his wife to produce more CDs (he has seven out already) in his new home which includes a private recording studio.

He’ll be back for several engagements in the Bay area next year, so be on the look-out. We wish him well and look forward to his next release!

Schifino Lee - 4:01 pm August 6, 2014

Schifino Lee repositions NorthStar in new “Bank Up” campaign

With Florida’s economy on the rise, NorthStar Bank sought to redefine the banking experience for Tampa Bay area businesses. NorthStar engaged Schifino Lee to create an equally compelling brand strategy that positions them as the community bank for the business community.

Through discovery, Schifino Lee discerned that NorthStar’s target audience wants a business bank that’s safe, stable and understanding of their whole financial picture. The target audience – small and medium-sized businesses and professional services – desire all the services of a big bank, but the courtesy and relationships of a community bank.

Aligned with this insight, the new campaign utilizes the aspirational tagline ”Bank Up” to reinforce that NorthStar Bank provides them with the strength, support and integrity they need to be bold and grow their business. NorthStar Bank President & CEO, David Stone, further defines “Bank Up” as, “Doing the unexpected to deliver unparalleled customer service and quality products to the Tampa Bay community.”

The new brand positioning was successful in creating an overarching image for all of NorthStar’s communications including website design, brochures, in-lobby posters, billboards, app icon, and revitalized logo.

To find out more about NorthStar Bank visit NorthStar-Bank.com.

Schifino Lee - 2:18 pm June 13, 2014

Marine Towing Dedication Ceremony

Schifino Lee and Press Marketing helped Marine Towing with the dedication ceremony of its newest tugboat, “Patriot” to the Port of Tampa last night at Channelside.

In addition to Steve Swindal, Chairman of Marine Towing, Major Bob Buckhorn spoke at the dedication.

The 150+ guests who attended the dedication ceremony toured the new tug and enjoyed a reception following on the Starship Dinner Yacht where they witnessed the firefighting power of the new boat.

See media coverage:  http://www.tampabay.com/news/business/catching-up-on-a-new-tugboat-and-port-plans-with-port-tampa-bay-chairman/2183903

 

Scott Paul - 11:21 am January 23, 2014

New TV campaign targets families affected by drug addiction

The Phoenix House is a drug & alcohol rehabilitation organization with over 120 programs throughout the United States. Although the Phoenix House helps thousands of people annually, there is still a large barrier to getting people the help they need. Since many patients come in via referral, it is important that those with loved ones affected by addiction understand just how important getting treatment is.

To create awareness for the Phoenix House throughout the Tampa Bay area, Schifino Lee developed a TV spot centered on the idea that every addict is a ‘ticking time bomb’ that has the potential to explode the family at any moment – so don’t overlook the symptoms. As a result of the spot, Phoenix House saw a big increase in telephone inquiries and website visits over the spot’s 3-month schedule.

To learn more about the Phoenix House, or if you know someone affected by drug & alcohol addiction, visit www.PhoenixHouse.org.

Amanda Koenn - 9:52 am July 2, 2013

Website Wins Award of Excellence

Greater Tampa Chamber of Commerce has received an Award of Excellence in a national competition sponsored by the American Chamber of Commerce Executives (ACCE), a national association of professionals who manage chambers of commerce.

The Chamber received the award for their TampaMediaCenter.com website and campaign launched by Schifino Lee Advertising & Branding in advance of the 2012 Republican National Convention! Congratulations!

Schifino Lee - 3:29 pm March 14, 2012

Florida Museum of Photographic Arts launches new website to coincide with museum’s move to new downtown Tampa location

Schifino Lee takes unusual design approach to showcase photography on website

To better capture the essence of its photography exhibits and complement its new location, the Florida Museum of Photographic Arts (FMoPA) commissioned Tampa branding agency Schifino Lee to create a new website for the nonprofit museum.

The new site, www.FMoPA.org,, coincides with the museum’s move into a new downtown location this month. The website is meant to serve as an extension of the museum and offer a flavor of the displayed work for potential visitors and donors, including the Tampa Bay area’s growing class of creative professionals.

The site also describes how the museum — in addition to its historic and contemporary exhibits of internationally known photographers — offers an array of events, classes, membership programs, and community outreach activities.

With an untraditional look-and-feel and atypical navigation, visitors open the site to see eye-catching photography take over the computer screen. “This was a different approach than what’s often used in web design, and the visual power of the site is tied to its simplicity,” said Schifino Lee Creative Director Evan Brownstein. His team creatively and thoughtfully selected big, beautiful images “designed to make the photography the star,” he said.

Founded in 2001 as the Tampa Gallery of Photographic Arts, the museum was renamed in 2006 to better describe its purpose and mission of “exhibiting important photographic art as central to contemporary life and culture.”

The museum has recently relocated a few downtown blocks from N Tampa Street to Rivergate Plaza, located at 400 N Ashley Drive. The museum occupies the second and third floors of Rivergate’s architecturally significant Cube, a highly visible location in the heart of the Downtown Tampa Arts District.

About FMoPA

The Florida Museum of Photographic Arts is a museum dedicated to exhibiting important photographic art as central to contemporary life and culture.ÊFMoPA collects, preserves and exhibits historic and contemporary works by nationally and internationally known photographic artists. FMoPA also enriches the community by operating outreach programs to educate children and adults.

Schifino Lee - 4:25 pm March 9, 2012

Schifino Lee Creates New Website for The Vein & Vascular Institute of Tampa Bay

The Vein & Vascular Institute of Tampa Bay offers complete vein care for all types of patients and all types of veins.  For the past 23 years, Dr. Kerr and his team have worked with and treated patients in a nationally recognized and accredited vascular laboratory using the most technologically advanced instruments available. Members of the staff are all registered vascular technologists dedicated to providing superior treatment.

Utilizing the company’s existing brand platform, Schifino Lee recently launched a new website for The Vein & Vascular Institute of Tampa Bay in an effort to showcase the organization’s outstanding reputation in endovascular treatment and patient care. The website serves as a valuable online resource for patients to familiarize themselves with the facility, staff, treatment options available and various vein and vascular diseases.

The Schifino Lee team chose to emphasize the compassion and personal service that the Vein & Vascular Institute staff provides to each patient. From the first consultation to follow-up appointments, the doctors help to seek, diagnose and treat a problem with minimal recovery downtime after treatment. The Vein & Vascular Institute of Tampa Bay combines a state-of-the-art facility and instruments with years of knowledge and expertise to deliver an enjoyable experience unlike any other.

 

Amanda Koenn - 12:33 pm December 20, 2010

Season of Giving

For the past 3 years, Schifino Lee has celebrated the “season of giving” with donations to select charities on behalf of our clients and friends. We feel that passing along our success is the best way to honor the people who make it possible. They’ve told us that they really appreciate the gesture, so we are continuing the tradition.
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Paola Schifino - 10:01 am April 27, 2010

A new model for earning value

On April 17, at an event in Nashville, TN, Tim Tebow said his Super Bowl ad for Focus on the Family cost him sponsorship deals. He didn’t say who objected to his pro-life, pro-traditional family (some would say anti-woman, anti-equality) message. If these companies do not support his values, he’s right not to shill for them.

The recently graduated University of Florida quarterback is learning the ropes as a sports celebrity, trying to find the right balance between his athletic and personal lives. That is: creating value without compromising values. (more…)