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Archive for the ‘Graphic Arts’ Category

Schifino Lee - 4:54 pm March 9, 2017

At the 2017 Addy Awards, Seven is Schifino Lee’s Lucky Number

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All the outstanding work we did for clients last year continues to win big at award shows. Schifino Lee’s latest recognition came in mid-February at the 2017 AAF Tampa Bay Awards Gala, where we scored two Gold and five Silver awards.

Our award-winning work spanned a broad range of categories, from videos to out-of-home to digital to integrated campaigns; it also spanned a broad mix of clients, including the Tampa Museum of Art, Waypoint Capital Partners, the Clemente Museum, and Scream-A-Geddon. Several winners will advance to the Fourth District ADDY Awards where they’ll compete for the chance to go to the big national show in June.

“We’re proud to have another strong showing at the ADDY Awards this year,” said Ben Lee, Principal and Co-Founder of Schifino Lee Advertising + Branding. “It’s further proof of our focus on delivering the best quality work for our clients.”

The American Advertising Awards (the ADDYs) is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local Ad Club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.

To see how we can bring the same award-winning strategic and creative thinking to your next project, contact us

Schifino Lee - 5:29 pm January 18, 2017

Bringing Home the Silver for Athletes + Causes

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We are proud to announce that Schifino Lee will receive a Silver Award from the International GRAPHIS 2017 Logo Competition for their work for Athletes + Causes Lance McCullers Jr. Foundation. The logo, designed by Associate Creative Director Chad Grandey, combines the elements of a dog house with a baseball diamond’s home plate, constructing an identity for the pet adoption organization that also reflects Lance McCullers’ baseball career as a pitcher for the Houston Astros.

The International GRAPHIS Logo Competition is an organization that recognizes and promotes excellence and talent in the realm of graphic design, advertising, art and photography. Their competitions cover a wide array of visual design, and winning entries are featured in annual publishings. Chad’s work will appear in the 2017 Logo Design 9 Annual.

Athletes + Causes is a non-profit organization that supports philanthropic and charitable efforts of athletes. The Lance McCullers Jr. Foundation aims to create programs, promote pet adoptions, and raise awareness to homeless animals and the high use of kill shelters, especially for larger breeds of dogs that are less likely to be adopted.

Schifino Lee - 2:14 pm July 27, 2016

To Lure High-end Prospects, We Created An Irresistible Brand Story

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One of the Southeast’s top real estate development firms, Pollack Shores, came to Schifino Lee with a tough challenge: they needed to brand their new luxury apartment community, Marisol at Viera, in a distinctive way that stands out to prospective residents interested in experiencing the finer moments in life, together.

As a result of our strategic discovery process, we differentiated the community in a crowded marketplace with a brand story that transforms the target audience’s value of high-end amenities into a celebration of high-end experiences. With “live in the very moment” at the core of our messaging, our brand story inspired the target audience of older, double-income families to enjoy their surroundings and take part in all of life’s little excitements.

Through an integrated branding campaign that includes website, sales kit, collateral, signage, and environmental pieces, we’ve dramatically increased visibility of Marisol, captured over 60 leads from the website alone, and most importantly— exceeded goals for net leases and move-ins.

Schifino Lee - 4:24 pm June 10, 2016

Sizzling Ad Campaign for New Steakhouse Chain

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Black Rock gives its guests the opportunity to choose from an award-winning selection of steaks and seafood to personally cook on top of a 755° volcanic rock. This unique experience makes Black Rock the perfect place to cook up rare and tender moments with family and friends.

The Michigan-based chain of restaurants recently selected Schifino Lee to promote its expansion into Florida and the South. When our creative team conducted customer interviews at Black Rock’s original location in Michigan, elated guests described their dining experiences as so amazing, they were already yearning for more: more fun, more play, more taste, more interaction, more memories, and, naturally, more steak.

So of course, Schifino Lee created an outreach campaign that centers on the core messaging strategy: Crave More Black Rock. “We want to give our guests an experience like no other. We knew Schifino Lee was the right agency to craft that message,” said Paul Samson, co-owner of Black Rock Bar & Grill.

Recently, Black Rock Bar & Grill opened its new Windermere, FL location to great success.  The grand opening campaign included an integrated mix of radio, outdoor, digital, and social media. Combined with PR and a superstar management team at Black Rock, Schifino Lee knocked it out of the park. “It was slammed packed and our guests were thrilled with the experience. We even received tons of media coverage,” Samson said. Black Rock’s new Carrollwood and Brandon locations are scheduled to open in coming months.

Schifino Lee - 2:32 pm March 3, 2015

Our Biggest Night Ever at the Tampa Bay American Advertising Awards

Last Thursday night the Schifino Lee team attended the American Advertising Awards Gala (they’ll always be the ADDYs to us) at Port Tampa Bay. We won big, coming home with 13 awards including 7 Golds and 2 “Best of the Bay” trophies. Here’s a list of everything we won:

  • Best of the Bay, Gold, and two Silver awards in Newspaper, Color category for Sweetwater Organic Farm, “Ourganic is Better Organic”
  • Best of the Bay and Gold award in Advertising Industry Self-Promo category for “Be the Santa Toy Drive”
  • Gold award for Gerdau Ameristeel “New NY Bridge” print ad
  • Gold awards in Digital Advertising and Elements of Advertising categories for Ameriflight website and photography
  • Gold award in Integrated Campaigns category for The Powers Company’s “The Power of Un” campaign
  • Gold award in Elements of Advertising category for P&S Transportation photography
  • Silver award in Radio, Campaign category for Lizard Juice
  • Silver award in Television category for Tampa’s Lowry Park Zoo’s “London Frightmare” TV commercial

The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition for creative excellence. It attracts over 40,000 entries every year in local ADDY competitions. Thursday night’s local show was sponsored by AAF Tampa Bay. The winning work now moves on to the district level competition in Orlando on May 2 for a chance to compete at the national level in Las Vegas in June.

Thank you to all of our wonderful clients and production partners! We’re grateful for the opportunities we’ve had to produce excellent work this past year and we’re committed to raising the bar even higher next year.

Schifino Lee - 11:44 am February 26, 2015

Schifino Lee Named Agency of Record for Gasparilla Interactive Festival

Schifino Lee has partnered with the first-ever Gasparilla Interactive Festival (GIF) as Agency of Record and a festival Founder. The GIF festival, to be held on March 6, 2015, is anticipated as the Southeast region’s showcase event for cutting-edge technologies, digital innovation, and entrepreneurial inspiration as well as a long-awaited addition to Tampa Bay’s multi-faceted Gasparilla Arts Month.

Schifino Lee agreed to the pro bono agency partnership with GIF including the creation of branding, logo, print ad campaign, posters, a website, visual designs, broadcast radio, and festival banners. The concept for GIF’s branding evolved out of the festival’s focus on interactivity and connectivity: each part of the logo is autonomous yet, when banded together, creates something greater than each individual part.

“Our commitment to the Gasparilla Interactive Festival aligns with Schifino Lee’s goal to seek out new and innovative creative solutions in the digital world; the fact that it also supports Tampa’s business and creative communities makes our support even more important,” said Paola Schifino, Principal and Co-founder of Schifino Lee. “We are honored and excited to be involved with this inaugural festival and look forward to this event being an integral part of the Gasparilla season.”

In addition to becoming integrated into the Tampa Bay Area’s festival-packed Gasparilla season, March 6, 2015 has been named “Gasparilla Interactive Festival Day” in Hillsborough County by the Hillsborough County Board of Commissioners and District 2 County Commissioner Victor Crist.

The festival features compelling presentations and forums from the brightest minds in emerging technology, interactive media, and disruptive entrepreneurialism. It includes exciting networking events hosted by industry leaders, a keynote speaking series including Faris Yakob, Joanna Lord, and Peter Shankman, two speaker panels, and an expo open to the public.

The Gasparilla Interactive Festival is a community event organized by Gasparilla Interactive Festival Inc., a Florida non-profit organization which was founded by leadership members of the American Advertising Federation and Ad 2 Tampa Bay chapters. It is made possible through the collaboration of Tampa Bay’s public, private, non-profit, and academic institutions including Schifino Lee.

Schifino Lee - 1:25 pm January 29, 2015

Pumping Up a Unique New Fitness Brand

When the former Executive Vice President of Operations at Lifestyle Family Fitness and the founder of Advance Physical Therapy came to Schifino Lee with their innovative vision for a fully integrated fitness concept, we knew just how to whip their brand into shape for a grand opening.

Today’s workout achievers and weekend warriors are desperately looking for a combination of fitness, wellness, and recovery services previously only available to professional athletes. So, we created a name that perfectly captures the path of balance, performance training, recovery, and fitness education on which these individuals would travel to optimal fitness: BODYSSEY.

We brought these 4 fitness pillars and the BODYSSEY brand to life through logo design and brand identity elements, followed by a webpage, collateral, social media support, public relations, and dramatic oversized wall graphics to support their VIP grand opening.

The awareness and buzz we generated resulted in an outstanding event turnout along with strong consumer interest, media coverage, site traffic, and membership signups.

Schifino Lee - 12:18 pm

Strategy, Planning, & Bumper Cars

How freeing it is to slam the pedal all the way down, pushing so hard you almost crack through the floor. Smile. And navigate like a drunk baby. Not without a care- not like Louise letting it all go over the edge- just the opposite. In a bumper car, your cares are lifted and you are free to cruise in any direction.

I’ve been in four wrecks over the past 32 years. The first three turned me into a timid driver; the last one-  a terrifying head-on collision-  gave me confidence. I realized there’s no point living a life filled with fear. It’s too heavy a burden and we can accomplish so much more without it.

When we create, we have to be the same way, confident and free. Our best solutions hit when nothing is holding us back. So, we open our eyes to new possibilities. We say powerful things like “What if” and we take chances. A lot of chances. The greatest minds are not the greatest minds because they drove a 2007 Toyota Corolla like it was a 2007 Toyota Corolla; they drove it like it was a rocket-fueled Bumper Ferrari.

This year, plan for success. Build a strategy around research and big ideas. Define your goals and aspirations. And take every opportunity available to say “What if” and see where it leads.

Schifino Lee - 5:01 pm January 15, 2015

Schifino Lee’s Creative Excellence is Rewarded with Three Davey Awards

Schifino Lee‘s work for three of our clients was honored with gold and silver trophies from the Davey Awards. These international creative awards recognize outstanding big ideas from small advertising and design firms around the world. Nominees are carefully selected by The Academy of Interactive and Visual Arts, which oversees all judging.

“Our agency is incredibly honored to be recognized with such prestigious, highly respected awards for our hard work and creativity,” said agency principal, Paola Schifino. “We’re a group of passionate, creative people who take pride in our work and are happy our passion came through in these campaigns.”

Schifino Lee won a gold award for HOPCO’s memorable direct mail campaign featuring actual worn out shoes, a silver award for posters promoting the Hillsborough County Bar Association’s Law & Liberty Dinner, and a silver trophy for Lowry Park Zoo’s WaZoo Beer Fest posters with bottle cap animal art created by our team.

Schifino Lee - 1:16 pm January 9, 2015

Schifino Lee Named Agency of Record for Gasparilla Interactive Festival


The first Gasparilla Interactive Festival will be held on March 6, 2015 as part of Gasparilla Arts Month at Port Tampa Bay, Cruise Terminal 3. The Gasparilla Interactive Festival is Tampa Bay’s showcase for cutting-edge technologies, digital innovation and entrepreneurial inspiration.

The Gasparilla Interactive Festival features compelling presentations and forums from the brightest minds in emerging technology, interactive media, and disruptive entrepreneurialism and includes exciting networking events hosted by industry leaders. The event will have a series of speakers and an expo. Confirmed speakers include Faris Yakob, Joanna Lord, and Peter Shankman. More speakers will be announced in the coming month.

The festival is a community event and is made possible through the collaboration of Tampa Bay’s public, private, non-profit, and academic institutions. Partners of the Gasparilla Interactive Festival include AAF Tampa Bay, Ad 2 Tampa Bay, Hillsborough County, EDI2, Schifino Lee, the University of Tampa, Port Tampa Bay, Visit Tampa Bay, and the Gasparilla International Film Festival.

“Our pro bono commitment to the Gasparilla Interactive Festival shows our dedication to and support of the digital and creative industries in the Tampa Bay area,” Paola Schifino, co-founder of Schifino Lee and the designers of the festival’s logo, website and branding materials.

The festival is organized by the Gasparilla Interactive Festival Inc., a Florida non-profit organization that was founded by leadership members of the American Advertising Federation and Ad 2 Tampa Bay chapters. Founders of the festival include Akerman LLP, de la Peña & Holiday LLP, Hillsborough County, EDI2, Pinstripe Marketing, Port Tampa Bay, Tricycle Studios, Sign-Age, Ad 2 Tampa Bay, and AAF Tampa Bay.

Attendees can register beginning today at an Early Bird rate of $125 or purchase a Founder’s Club membership for $1,000. Founders and sponsors will be invited to an Opening Reception on Thursday, March 5 in the evening. Visit www.gasparillainteractive.org to register and for more information.

Follow the Gasparilla Interactive Festival on Facebook and Twitter for updates.

Pat Floyd - 5:10 pm December 29, 2014

Why We’re Creatives

I’ve found that those of us on the creative side of advertising didn’t really have a choice. We were born this way. We feel the need to create and we do it. We must have an outlet lest it drive us insane. Art directors, copywriters, production artists, creative directors…we all felt the calling.

Growing up I always had a new art project. Like most kids, it started as finger painting, then crayons. Before long, I was taking art lessons, painting, drawing, sculpting, photography, writing stories- anything to keep the creative juices flowing. Before long, it evolved into learning guitar, and later bass, drums, and eventually singing. Playing music soon led to starting and joining bands. The bands needed promotional materials but we never had the funds to pay someone to create it all for us. So, this led to me learning graphic design, website design, marketing, computer animation, photography, and video editing. The need to learn and create led to more learning and creating. I could never get enough!

When the reality sunk in that my dreams of rock stardom may fall through, I began to think about what I wanted to do with my life. There was no question that it had to be creative, so I started at a small company as a graphic designer using the skills from all that learning and creating.

I think most of us have similar backstories. We often have creative hobbies that exist outside of work, from music and fine art to woodworking and photography. Whatever the medium, it all comes from the same place. Along with that insatiable urge to create, create, create.

Schifino Lee - 4:14 pm December 22, 2014

Schifino Lee Takes Ameriflight’s Brand to New Heights

Ameriflight, the world’s largest regional air cargo carrier, looked to Schifino Lee to help them develop a clear and consistent brand which embodied their focus on customer service. In addition, they wanted to feature the true heroes of their business: their people.

Schifino Lee brought these ideals to life with Ameriflight’s new “Above & Beyond” campaign. Original photography featured their mechanics, pilots, and employees front and center. A new Ameriflight website and new collateral explained how Ameriflight’s people go above and beyond in all aspects of their work.

The website was developed around an innovative bottom-to-top parallax design which literally takes visitors from the ground up into the clouds. It also features a dynamic aircraft gallery, interactive route maps, and a media center with company news, videos, and downloads.

The new branding positions Ameriflight as the industry-leading company they truly are. To view the website or find out more about Ameriflight, visit www.Ameriflight.com.

Schifino Lee - 11:46 am November 19, 2014

New Branding for An Established Leader: Great Insights + Passions = Greater Outcomes

Tindale Oliver has provided industry-leading planning, design and engineering to public and private sector clients throughout the United States since 1989. However, the company’s image and message had not kept pace with its national growth and expansion of service offerings. So Schifino Lee was engaged to refresh Tindale Oliver’s branding, website and collateral as part of its 25th anniversary.

Schifino Lee brought this plan to life with a new brand positioning: “Great Insights. Greater Outcomes.” It demonstrates how the company’s depth of knowledge results in unique solutions for clients. Schifino Lee brought the campaign to market with a new logo, new case studies, new website, and new corporate identity as well as new collateral and digital materials.

More importantly, Tindale Oliver’s updated branding was well received by their clients:

“The site and mission are wonderful! You can tell how much research and planning it took to make that happen. Not to mention some amazing java script work! You should be very proud! Congrats!”
– Marissa Segundo, Recycling Coordinator with City of Largo

“We here at HCPS just rolled out a new design as well – I looked at yours and felt so ‘invited’ to click in further and further. So easy to navigate…pleasing to the eye and an easy-to-use page.”
– Lorraine Suarez, General Manager of Growth Management & Planning with Hillsborough County Public Schools

Tindale Oliver also saw a dramatic increase in website engagement following the rebrand launch. The number of viewers on the site nearly tripled from August to September from 650 views to 1,687, with new visitors also tripling from 431 to 1,110.

Tindale Oliver’s rebranding effort was featured in the Business Observer on September 26. To view the article click here.

For more information about Tindale Oliver, please visit tindaleoliver.com.

Schifino Lee - 5:23 pm October 21, 2014

Schifino Lee Creates Original Artwork to Promote Tampa Museum of Art’s Pavilion XXIX Gala

Original artwork created by Schifino Lee Advertising + Branding is being used to promote the Tampa Museum of Art’s Pavilion XXIX gala. The artwork features the human form illuminated by glowing hand-drawn letters in multi-colored light, depicting the word “Pavilion” and the museum’s logo.

The artwork conveys the fundraising event’s theme, “Immersion of Light & Art,” as well as the immersive experience attendees can look forward to. Schifino Lee created the black-tie gala’s invitations, posters, Save-the-Date mailings, and patron invitations. Schifino Lee contributed its work pro bono in support of the museum and its arts culture.

Pavilion, in its 29th year, is Tampa Museum of Art’s premier black tie gala and its biggest event of the year with over 400 people anticipated to attend. The event will feature fine dining, music, dancing, a live auction, and an original interactive art installation created by Chicago-based Luftwerk to be unveiled during the event.

“This year Schifino Lee embraced Pavilion’s use of artistic and freeform illumination to reflect the theme in a new and different way,” says Ben Lee, a Founder and Principal at Schifino Lee.

Pavilion XXIX will be held on Saturday, November 1st from 7:00 p.m.-12:00 a.m. Visit http://tampamuseum.org/pavillion-xxix/ for more information.

Schifino Lee - 4:57 pm September 18, 2014

Who Created a Winning Case with Ben Stein? Anyone? Anyone? Schifino Lee.

 

The Law & Liberty Dinner is an annual fundraising event put on by the Hillsborough County Bar Foundation that Schifino Lee has been a creative partner for since 2008. Once again, we developed the creative materials used to introduce the keynote speaker and attract donors for the event. This year’s speaker was Ben Stein, who most people know for his role in the movie Ferris Bueller’s Day Off or the Clear Eyes commercials. But he’s much more than just a one-trick pony.

In addition to being an actor, Ben Stein is truly a jack of all trades: attorney, economist, professor, Wall Street Journal columnist, political commentator, speech writer and Emmy-winning TV game show host. So it seemed only fitting to commemorate this modern-day Renaissance Man by creating a bust in his likeness—which was used in all event collateral and communications, including a print ad, invitation and on the program cover. The result? The 550-seat ballroom at Hilton Downtown Tampa was packed with Foundation members anxious to hear Mr. Stein’s words of wisdom.

During a photo opp at the event, the team had a brief chat with Mr.Stein. After learning Schifino Lee was responsible for the event’s creative, he asked where the physical bust was. Unfortunately we had to break it to him that it was all done on the computer. We’ll take that as a compliment.

Schifino Lee - 5:48 pm February 5, 2014

“…and all I got is this T-Shirt”

Gary Clark Jr. is called the future of blues for good reason.  The Grammy’s resulted in him making Grammy history. He was the first artist to be nominated for both best rock song and best traditional R&B performance. While Clark Jr. did not take home the rock award, he did win the award for best R&B performance. This award only adds to an already impressive list of achievements for Gary Clark Jr.

He has headlined events with well-known artists such as Mick Jagger, Jeff Beck and B.B. King. Currently, Clark Jr. is getting ready to tour nationally with the band Kings of Leon.

In preparation for this tour, Clark Jr.’s management wanted something new for the fans. Their merchandising manager reached out to Schifino Lee for ideas, and we were able to develop the design featured above, which the Gary Clark Jr. team is using on merchandise at his concert events. Schifino Lee is proud to be a part of Gary Clark Jr.’s today and will certainly follow his future.  

Schifino Lee - 5:48 pm November 4, 2013

We’re Hiring a Production Artist

You are a production machine. An expert within Adobe Suite, and believe that God is in the file’s details. Understand that deadlines mean something. You’re fast, smart, intuitive, and you have a sense for design when the opportunities arise to make your mark. If you are a production artist and looking for a new opportunity where striving for excellence lives and breathes throughout our entire agency creative process – not just the beginning, the middle or the end, we’d like to meet you. Contact us today and set up an appointment to chat. We look forward to seeing how your skills complement ours!

Job Functions Include:

  • Building print-ready mechanicals.
  • Executing creative concepts that are on strategy across all media (DM, email, online, print, TV, radio and out-of-home).
  • Partnering with senior creative to develop great work within clients’ branding guidelines.
  • Partnering with members of the creative department for art/mechanical preparation, file release to press, color correction and general prepress functions.
  • Remaining abreast of technological advances in the field and being able to identify areas of use in the organization.

Job Requirements:

  • Strong interpersonal skills, with a can-do attitude.
  • 1+ years experience in an agency environment
  • Expertise in Adobe Suite
  • Ability and desire to work in a fast-paced, deadline driven environment.
  • Ability to manage multiple, concurrent projects.
  • Detail oriented

Please apply with your cover letter, resume, portfolio and salary requirements to kerry@schifinolee.com
This is an on-site position, local applicants only.

Amanda Koenn - 3:11 pm April 12, 2011

Spin For Kids

The 2011 Spin For Kids Celebrity Bike Spin took place this past weekend at the Glazer Children’s Museum. The host of this years event was Buccaneer great, #51 Barrett Rudd.

The funds raised will benefit Academy Prep, a Tampa middle school which prepares economically disadvantaged students to achieve acadmic success, and PlaySmart, a national non-profit organization that helps kids reach their full potential through sports.

The event was a great success and included 5 hours of spinning on the lawn of Curtis Hixon park with motivational instructors pushing everyone to their limits. After the intense spin a party was held at the Glazer Children’s Museum with a live band, food, drinks and dancing.

Glazer Childrens Museum on Curtis Hixon Park in downtown Tampa, site of Celebrity Spin for Kids.

SchifinoLee provided all of the marking support for this super event including the logo, flyers and ads.

Schifino Lee - 7:51 pm February 11, 2011

Milton Glaser’s hidden talent

Not only is Milton Glaser one of the world’s great illustrators, an outstanding teacher and an iconic graphic designer—the man can also tell a joke. And, oy vey, can he curse!

Watch the 82 year old in action here. These come from Old Jews Telling Jokes, my very favorite iTunes podcast.

Milton Glaser, Two Garmentos

Ben Lee - 12:16 pm January 11, 2011

Logo Evolution

A client asked last week, “When is it time to change our logo?” Eric answered him briskly, “When your company changes.”

Your logo symbolizes your company. It stands for all your corporate values and represents the customer experience. When those aspects change significantly—that is they improve—the logo needs to be updated to capture them. That’s what Starbucks Coffee will be doing in March when it rolls out its new mark.

Among my favorite logos are AT&T, Shell Oil and Volkswagen—all old ones that have evolved over the years with their corporate ancestor. Mostly they get modernized to reflect progressing aesthetics. Shell Oil, for instance, has updated its shell and evolved it from a representational image to an expressionistic one. Volkswagen’s initials-in-a-circle have gotten sleeker, more high-tech (and expensive) looking as their cars have done the same.

Apple Computer started out with a crunchy-granola, fruit label type logo that spoke of its California upbringing and small-company, “hand selected” philosophy. It was a great way to represent food and wine and a new way to talk about technology. As Apple dedicated itself to simplicity and being the computer anyone and everyone could use it drastically simplified its logo to just the apple with rainbow. Changes from rainbow to black to white to chrome reflect contemporary aesthetics as well as Apple’s position as a technology leader.

None of the companies we just discussed use their name as part of their logo. This is partly language-neutral globalism, partly ubiquity and partly pride. Starbucks has joined this crew with a 40th anniversary iteration of their mermaid. A company spokesman said that the mnemonic refinement reflects refinement of their strategy.  The Associated Press dug a little deeper (January 5, 2011)

“The brand is now evolving to a point where the coffee association is too confining and restrictive,” said John Quelch, a marketing professor at Harvard Business School. “Starbucks is fundamentally selling an experience, but by no means is coffee the only part of the experience. It is important that they not have a logo that is too confining.”

I never did see the connection between mythical human-fish hybrids and coffee. I sort of get how she can symbolize the other-worldly, get-away-from-it-all experience of relaxing with a good cup of coffee (something Starbucks has never had). But what she has to do with students and officeless consultants sponging wi-fi, lines of SUVs snaking toward the take-out window and the pseudo-socializing of social networks someone needs to explain to me.

Paola Schifino - 3:10 pm January 4, 2011

Luxury & Vanity

HermesFWAdCampaign8

What is significant about this ad from fashion and luxury goods purveyor Hermes?
It’s not that there’s nothing the least bit vulgar or titillating about it. Or that it occupied the back cover of a speciality magazine (Opera News) with advertising focused almost exclusively on its specialty.

(more…)

Schifino Lee - 2:40 pm August 17, 2010

On the other hand, everyone now has a gym membership

Naked Office, on UK cable channel Virgin1, is not a behind-the-scenes look at a certain popular comedy series. It’s a reality show about… you’ve no doubt figured it out.

Each week a disfunctional small business in Great Britain is visited by “Leading behaviour change specialist and leadership guru Seven Suphi.” She analyzes their problems and has the staff work through them on a very casual friday. (Come to think of it, it is a behind-the-scenes look). Ms. Suphi explains her method thus, “participating in The Naked Office social experiment will hopefully help employees with their confidence, trust and authenticity.”

Here’s a synopsis from one of Seven’s exposees that puts the graphic in graphic artists as she buffs the morale at a design firm. (That’s 4 puns in 1 sentence. My work here is done).

Tune in next week when Seven works her magic on a wedding planning business where its easy to see who the best man is.

Schifino Lee - 12:57 pm May 11, 2010

Meet us in the Lounge

Two designs created at Schifino Lee will be included in Logo Lounge 6: 2000 International Identities by Leading Designers.

tua_logo_RGB

The book prints the very best of 34,000 submissions sent to LogoLounge.com in 2009. In addition to compiling the best of the best, Logo Lounge is a source of inspiration to designers in need of ideas.

Sr. Interactive Art Director Nic Gomez created this icon for a revolution lead by children for Financial Literacy for Kids, a grass roots organization that hopes to make the next generation better at handling money than the current one.

studio_c_logo_RGBThis comfy design was crafted by yours truly for Studio C. That’s the interior design division of global real estate developer Corvus International. The use of the ‘C’ families with the parent company logo.

Schifino Lee - 2:32 pm May 3, 2010

He served us well

The greatest graphic designer you never heard of has passed away. His name was Leslie Buck. He lived and worked in New York, and if sheer production volume is the measure, he is one of the greatest designers ever.

What you don’t know what he designed? But it’s an icon! It’s blue, white and gold and fits in your hands. It’s very New Yawk. Still don’t know? I’ll just cue up a re-run of Law and Order (doesn’t matter which one). Here are the detectives walking down a cold Manhattan street. One moodily sips some coffee. Okay, freeze-frame. What’s that in his hand? That’s right. Leslie Buck is the designer of the ubiquitous take-out coffee cup known as the Anphora.

As befits a gentleperson of great accomplishment, Mr. Buck, a Czech-born Holocaust Survivor, got a feature obit in the New York Times, which we are pleased to share with you.