Each year, Schifino Lee celebrates the holiday season through Random Acts of Merry, as a way to give back to the community or various charitable causes. This year, we invite you and your friends, family and coworkers alike to participate in a social media campaign that will bring the community together in the most random ways – and we’ll match you! To get involved, all you need to do is take a photo of a random act of kindness and share it on Instagram with #randomactsofmerry. Examples of these acts include dropping off food/clothes at a homeless shelter, paying for a stranger’s lunch order, or helping and elderly neighbor hang their holiday lights.
All photos shared with this hashtag will be aggregated onto our campaign landing page, actsofmerry.com through a live social feed. The campaign will launch on December 12th and run until December 25th.
You can specifically support one of our featured charities by tagging the charity of your choice within your social media post. As an incentive, Schifino Lee will match each tag with a donation to that specific charity. Donations from Schifino Lee will come in the form of food, blankets, toys, etc for the Humane Society, canned food and toiletries for the Salvation Army and employee participation in onbikes’ “Bike Build.”
THE HUMANE SOCIETY OF TAMPA BAY
The Humane Society of Tampa Bay is dedicated to ending animal homelessness and providing care and comfort for companion animals in need. On December 12th, the society is pairing with Mastro Subaru for their annual “Subaru Share the Love ” event to help collect donations of pet food and supplies.
onbikes is a non-profit organization that delivers new bicycles to at-risk and foster children in our local community. On December 12th onbikes will host their annual Winter Wonder Ride – a community bike ride through the heart of Tampa. All proceeds from the ride go towards the purchase of bicycles and helmets for at-risk and foster kids throughout the Tampa Bay area this holiday season.
THE SALVATION ARMY OF TAMPA
The Salvation Army in Hillsborough County exists to save souls, grow saints and serve suffering humanity. Volunteers are needed throughout the month of December to organize gift distribution to needy families and help with food prep and services in emergency and transitional shelters.
Visit salvationarmyflorida.org/tampa/volunteer/ for more information.