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Archive for the ‘Interns’ Category

Schifino Lee - 9:25 am August 14, 2014

Summer Sets On a Hot Group of Interns

 

It’s been an incredibly busy, exceptionally successful summer here at Schifino Lee. A big part of that is due to the outstanding class of summer interns we were able to round up. Our creative, media and account teams all benefitted from these six smart, spirited, and hungry to learn newbies. So as summer wraps up, we want to profile what lies ahead for each.

Heather Fitzgerald, Creative Intern                 

To say Heather is a self-motivated, go-getter is an understatement. Originally from Philly, she’s a recent University of Tampa grad with a B.A. in Graphic Design. Her passion for design and branding proved so infectious, and the speed and quality of her work so good, that we decided to bring her on as a full-time Junior Art Director.

Rebecca Scott, Account Service Intern                                                              

Energetic, confident, and curious about all aspects of the business, Rebecca recently graduated from the University of Florida with a B.A. in Philosophy and a minor in Anthropology. Her combination of smarts, efficiency, positivity and openness to learning earned her a full-time role with our account team. Go Gators!

Malcolm Vieux, Creative & Account Service (hybrid) Intern                                                              

Fascinated by the influence advertising has on pop culture, Malcolm plans to one day use that power to create healthy social change. He certainly had a big influence on the agency’s work, both on the account side and creatively as a writer. This Fall he’s headed to Chicago to land a big-league ad gig and to pursue grad school as well, building on his B.S. in Business Administration from High Point University.

Paige Colloredo, Media Intern                                                                        

Prior to her senior year this Fall as an advertising major at the University of Florida, Paige wanted to get ahead of the curve through some real-world experience. She got plenty of that and more working closely with our media team. Armed with new knowledge and skills, she should be well on the way to her goal of becoming a media planner in New York, L.A. or Nashville.

Katey Powers, Account Service Intern  (Not Pictured)                                                    

With a strong business sense, and knack for sales and advertising, Katey knew the right internship could help her focus her professional goals and her future. As a go-to resource for the entire account team, she got invaluable exposure to the ad business that will serve her well as she continues her marketing major at Liberty University in Virginia.

Sierra Starkey, Creative Intern                                                                 

Originally studying Pharmaceuticals at the University of Florida, Sierra made an impulsive move to graphic design her sophomore year. Good thing for us, because we put her design skills to good use on several big projects. She’s returning to UF in the Fall to start the upper division BFA program and serve as the university’s social media design intern.

 

We’re proud to welcome some of our summer intern class as permanent members of the Schifino Lee family and wish all the best to the rest who’ll be sorely missed by colleagues and friends. Now…time to get started on Fall intern interviews!

Schifino Lee - 9:31 am June 12, 2014

Viva 6 Minute World Cup Ads

Summer intern Malcolm Vieux provides this entry about his thoughts on advertising during the World Cup.

The World Cup kicks off today at 4PM ET and goes until July 13. 64 games in five weeks. And every World Cup the world’s premier brands release ads that range in reaction from astounding to “What?” Personally, my favorites are short film-like commercials that span from three to six minutes. This year there are two that I find most impressive; Beats By Dre’s “The Game Before The Game” and Nike’s “Winner Stays”.

Interestingly, unlike prior years the number of YouTube views, Facebook shares, and Twitter interactions on these long commercials have skyrocketed before the first game ball has even been kicked. On YouTube Beats By Dre has surpassed 7.7M views and Nike sits at 73.4M views and climbing. This begs me to wonder, why are these lengthy commercials so successful when the average commercial length has shrunken due primarily to shorter attention spans?

In my opinion, it’s purely a matter of force versus consent. Social media allows people to access the content they want at their own discretion; so when they decide that this commercial looks interesting enough to click on it (due to the number of likes, retweets, favorites, or simply because it’s on their timeline) the ad has achieved consent. When this occurs, time is no longer the largest factor in achieving engagement, entertainment is. Unlike television which forces content on the viewer, social media does a phenomenal job of enticing consumers to view ads.

So the reason we’re able to see these great short-film style ads is because soccer is the world’s most popular sport and mediums like Twitter, Facebook, etc. have become popular enough globally to engage a substantial number of viewers.

 

Schifino Lee - 12:47 pm October 28, 2013

Knowledge Beyond the Classroom

As a senior at the University of Tampa majoring in Advertising and Public Relations with a focus in Marketing, I went into my internship thinking I knew a lot about the field—I thought wrong! After just one month of interning at Schifino Lee, I have already learned more about advertising and branding than I have from any of my classes.

I can accredit my newfound knowledge entirely to the wonderful members of the Schifino Lee team. The leaders of SL are some of the most driven and hardworking people I have ever met; and it’s easy to see how contagious their dedication is to the rest of the staff.

One of the best things about interning at Schifino Lee is how eager everyone has been to help me learn. On my first day, I had the opportunity to sit in on a conference call with a new client, and then put together a competitive analysis. This kind of “hands-on” work is exactly what I was looking for in an internship.

I am more than excited to further my knowledge about the advertising and branding world, and I feel so lucky to be able to do so at Schifino Lee.

Amanda Koenn - 7:41 pm June 27, 2012

What I Didn’t Know, What I thought I Knew, What I Now Know.

Summer intern Sarah Brandon provides this entry about her experience of learning the craft of copywriting at Schifino Lee.

Be brilliant, ask questions and only execute fresh and creative ideas. I can thank Evan Brownstein, Chief Creative Officer, for that one. When I first started working at Schifino Lee as a copywriting intern, the last thought that entered my mind was that I would be hammering hundreds of beer bottle caps for a giant elephant head. But when you join an ad agency that created a billboard made of 120,000 pennies, would bottle cap art really be that farfetched?

I love this industry. I am amazed by the creativeness. I am blown away by the innovative ideas. But I am most in love with the unlimited possibilities. Other than Hollywood, what industry allows you to dream up anything and turn it into reality? Well, only in advertising can the answer be banana cigars. Yes, another wild Zoo idea.

When I first started this internship, I felt my heart almost pound through my chest. But when I think back, I can’t believe how nervous I was. I am still uncertain. I constantly rethink and rewrite, which frustrates me sometimes. But I learned that’s what it takes to get fresh ideas. I also snap back into reality and realize that I’ve experienced only five weeks of advertising at one firm.

My summer at Schifino Lee has been a blast. I enjoy everything I do. The view is killer. The people I work with are amazing. I even like waking up in the morning for work. If interns were paid, it would be perfect.

Schifino Lee - 1:43 pm June 7, 2011

My long, hot summer

Summer intern Rachel Gregory provides this entry about her impressions of learning the craft of copywriting at Schifino Lee.

The long white marble slab of a desk stretches out before me as I sit at my computer. I’m on reception desk duty as I attempt to write one of my first assignments. It’s my second day as a copywriting intern, and I now know more about varicose veins than I ever thought I would need to.

In school, you get these fantasies about what advertising is like all the time. You think every client is going to be “Target” and have a huge budget to make the most creative work ever. Of course that’s not always true. In the real world, clients have brand guidelines, specific objective, and budget restrictions.

Every project in school is for your favorite product or a big-time client. There are no budget limits, and no creative restrictions. In the advertising fantasy land of school, the real world isn’t taught, and common clients aren’t assigned. Insurance companies? Never. Industrial machinery? What’s that? Anti-itch cream? Forget it. Assignments that will teach us to be creative in confined circumstances and small spaces are non-existent.

So, on my first day when I was presented with the task of editing web copy all about medical treatments, and write headlines for them, my first thought was, what did I do to deserve this? I then reminded myself of how much I still have to learn about writing. While to some that may seem like a disappointment, I am excited to be pushed in areas that I have not yet been.

At Schifino Lee I am looking forward to stretching my creative abilities in ways school has not. I want to learn how to write better and more creatively when dealing with any client. I expect to get a lot of critique that will help me improve the vocation I already enjoy. I think the mix of clients at Schifino Lee is going to give me a well-rounded experience that will enhance my education.

So whether I’m writing headlines for veins or sunglasses, I’m ready to arrange words into phrases that are meaningful and relevant for every client I’m assigned.

Schifino Lee - 4:15 pm May 2, 2011

Schifino Lee is looking for 2011 Spring/Summer Creative Interns!

Schifino Lee Advertising + Branding creative department will mentor copywriting, art direction, and interactive art direction interns this coming spring/summer.

Current students and recent graduates are welcome to apply!

Art Director interns must be completely competent with the Adobe Suite. To apply, send a brief explanation of what you want to accomplish as an intern and samples to: evan@schifinolee.com.

Interactive Art Director interns must be comfortable with HTML and CSS, and understand programming logic.  To apply, send a brief explanation of what you want to accomplish as an intern and samples of interface design work and code to alison@schifinolee.com.

Copywriters must be proficient in written English, well read and up to date on cultural and social trends. To apply send a brilliantly written letter explaining why you love advertising and samples to: evan@schifinolee.com.

We will be interviewing immediately.

Schifino Lee - 2:26 pm January 20, 2011

Another seduction to the dark side

New account management intern Samantha Anastasia shares her thoughts on learning the ropes at Schifino Lee.

Being an intern can feel intimidating and frightening. The need to impress is always in the back of your mind. An intern is always worried that they will only be given simple and mindless tasks. “Can you go grab me a coffee? Or, “Can you go make me a copy of this single piece of paper?” The fears of an intern are never-ending, but at Schifino Lee, I don’t believe that any of these fears are ever going to be an issue.

Being an account management intern at Schifino Lee I hope to accomplish every single task I am given (Even if they are simple and mindless). I am extremely excited to learn the ins and outs of how an agency operates, especially seeing the process it takes to develop a job from beginning to end. I look forward to building relationships and gaining the respect and trust from my co-workers; as well as understanding the world of advertising even more. So far I have learned something new everyday, and I believe my internship at Schifino Lee will continue to surpass all my positive expectations.