The Blog and Pony Show

Archive for the ‘Press Release’ Category

Schifino Lee - 5:16 pm May 25, 2016

Schifino Lee Opens New Office in South Florida

ftlauderdale

Schifino Lee Advertising + Branding has expanded its presence to South Florida with the opening of a new outpost in the Downtown Las Olas area of Ft. Lauderdale. This is an opportunity to bring the same kind of smart, high-touch service, and award-winning solutions to brand challengers in South Florida that the agency has provided clients in the technology, real estate, legal, food service, and healthcare industries for over 22 years.

With headquarters in Tampa, Schifino Lee has been representing clients in South Florida and nationally for years, including companies such as WellCare, Gerdau, and Zeno Office Solutions. Account Executive Kendra Mahon is spearheading the expansion effort to better support current and prospective clients in South Florida. “In today’s high-tech world, we believe a face-to-face presence in every client relationship is more important than ever.” stated agency founder Ben Lee. In 2015, Schifino Lee opened a similar presence on the island of Grenada to better serve its energy client Grenlec.

“Our team reached new heights last year with 47 creative and marketing awards and we attribute our success to our ‘Force Multiplier’ strategies. We are very excited to expand Schifino Lee to South Florida and reach a whole new audience of clients.” says Paola Schifino, co-founder of Schifino Lee.

Schifino Lee - 6:06 pm April 18, 2016

Schifino Lee Hooks Tampa Maid as Advertising Agency of Record

TMF-0019_Facebook_Header

 

Tampa Maid, the leading provider of innovative, value-added food products in North America, has appointed Schifino Lee Advertising + Branding as its new advertising agency of record.

Our goal is to position Tampa Maid as the leader in profit-driving, quality menu items, as well as an expert culinary resource within the food service industry.

Schifino Lee hooked Tampa Maid by addressing their business-to-business challenges with a new, strategic outreach plan to reach untapped markets. By shifting the brand’s messaging to align with their segmented audiences and by formulating an approach to thoughtfully engage them, we’ll meet multiple objectives from both a sales and communications standpoint.

Our two integrated campaigns, including digital and social media platforms, as well as a lead-generation microsite, YouTube pre-roll videos, email marketing and trend reports, will establish Tampa Maid as a valuable, thought-leadership partner to their customers.

“We are very excited to work with this fantastic business”, said Ben Lee, co-founder of Schifino Lee. “We look forward to what the future has in store for our partnership with Tampa Maid. ”

For more information on Tampa Maid, visit tampamaid.com. Follow Tampa Maid on Facebook and Twitter, plus check out tampamaid.com/irresistible to see the rollout of the new marketing campaign in coming months.

Schifino Lee - 5:41 pm February 21, 2016

Two, New Fresh Perspectives

Kelecia

Introducing Our New Social Community Coordinator and Junior Copywriter

 

Last year ended strong and 2016 started even better at Schifino Lee. Thanks, in part, to the fresh perspectives of our two newest team members. Alecia Jurado, community coordinator, and Kelsea Fowler, junior copywriter, are first-hand experts in the ever-mysterious millennial perspective. Alecia’s skill for growing communities in social media pairs naturally with Kelsea’s love for writing. Yes, an alliance has been formed and Schifino Lee is enthused to nurture such a positive partnership.

Alecia Jurado, Social Community Coordinator

Born and raised in Tampa, Alecia received her Bachelor of Arts from Florida State University, where her passion for growing social communities led her to amazing advertising experiences. She’s a true Tampa-loving, ocean-obsessed, football-frenzied blondie with a propensity for social media. Alecia has created and implemented social media and community outreach strategies for well-known clients like National Geographic, The Florida Aquarium, Tenet Healthcare, Alessi, P&S Transportation, Ashley Nation, and many others. 

Kelsea Fowler, Junior Copywriter

Also a Tampa native, Kelsea has an affinity for creative writing. She graduated from Florida Southern College with a B.A. in Advertising. Previously a Schifino Lee intern, Kelsea’s passion for crafting phrases led her down the path of copywriting.  She’s a nature-loving, multi-instrument musician, and quite possibly a hippie in another life. When it comes to writing, Kelsea is a connoisseur of current language trends and aspires to be a game-changer in the creative ad industry.

Drop by Schifino Lee to meet our new additions! Alecia and Kelsea’s zesty, millennial perspectives are just what you need to get a daily dose of freshness. Already, they’ve put their thumbprints on the business community.  We can’t wait to see what’s next for this fantastic duo!

 

Schifino Lee - 11:40 am December 11, 2015

Think Outside the Gift Wrap

SL Holiday CoverGIVING BACK THROUGH SOCIAL MEDIA

Each year, Schifino Lee celebrates the holiday season through Random Acts of Merry, as a way to give back to the community or various charitable causes. This year, we invite you and your friends, family and coworkers alike to participate in a social media campaign that will bring the community together in the most random ways – and we’ll match you! To get involved, all you need to do is take a photo of a random act of kindness and share it on Instagram with #randomactsofmerry. Examples of these acts include dropping off food/clothes at a homeless shelter, paying for a stranger’s lunch order, or helping and elderly neighbor hang their holiday lights.

All photos shared with this hashtag will be aggregated onto our campaign landing page, actsofmerry.com through a live social feed. The campaign will launch on December 12th and run until December 25th.

This year we are thrilled to be supporting three main charities as a part of our outreach — The Humane Society of Tampa Bay, onbikes and The Salvation Army of Tampa.

You can specifically support one of our featured charities by tagging the charity of your choice within your social media post. As an incentive, Schifino Lee will match each tag with a donation to that specific charity. Donations from Schifino Lee will come in the form of food, blankets, toys, etc for the Humane Society, canned food and toiletries for the Salvation Army and employee participation in onbikes’ “Bike Build.”

THE HUMANE SOCIETY OF TAMPA BAY

The Humane Society of Tampa Bay is dedicated to ending animal homelessness and providing care and comfort for companion animals in need. On December 12th, the society is pairing with Mastro Subaru for their annual “Subaru Share the Love ” event to help collect donations of pet food and supplies.

ONBIKES

onbikes is a non-profit organization that delivers new bicycles to at-risk and foster children in our local community. On December 12th onbikes will host their annual Winter Wonder Ride – a community bike ride through the heart of Tampa. All proceeds from the ride go towards the purchase of bicycles and helmets for at-risk and foster kids throughout the Tampa Bay area this holiday season.

THE SALVATION ARMY OF TAMPA

The Salvation Army in Hillsborough County exists to save souls, grow saints and serve suffering humanity. Volunteers are needed throughout the month of December to organize gift distribution to needy families and help with food prep and services in emergency and transitional shelters.

Visit salvationarmyflorida.org/tampa/volunteer/ for more information.

Schifino Lee - 1:16 pm January 9, 2015

Schifino Lee Named Agency of Record for Gasparilla Interactive Festival


The first Gasparilla Interactive Festival will be held on March 6, 2015 as part of Gasparilla Arts Month at Port Tampa Bay, Cruise Terminal 3. The Gasparilla Interactive Festival is Tampa Bay’s showcase for cutting-edge technologies, digital innovation and entrepreneurial inspiration.

The Gasparilla Interactive Festival features compelling presentations and forums from the brightest minds in emerging technology, interactive media, and disruptive entrepreneurialism and includes exciting networking events hosted by industry leaders. The event will have a series of speakers and an expo. Confirmed speakers include Faris Yakob, Joanna Lord, and Peter Shankman. More speakers will be announced in the coming month.

The festival is a community event and is made possible through the collaboration of Tampa Bay’s public, private, non-profit, and academic institutions. Partners of the Gasparilla Interactive Festival include AAF Tampa Bay, Ad 2 Tampa Bay, Hillsborough County, EDI2, Schifino Lee, the University of Tampa, Port Tampa Bay, Visit Tampa Bay, and the Gasparilla International Film Festival.

“Our pro bono commitment to the Gasparilla Interactive Festival shows our dedication to and support of the digital and creative industries in the Tampa Bay area,” Paola Schifino, co-founder of Schifino Lee and the designers of the festival’s logo, website and branding materials.

The festival is organized by the Gasparilla Interactive Festival Inc., a Florida non-profit organization that was founded by leadership members of the American Advertising Federation and Ad 2 Tampa Bay chapters. Founders of the festival include Akerman LLP, de la Peña & Holiday LLP, Hillsborough County, EDI2, Pinstripe Marketing, Port Tampa Bay, Tricycle Studios, Sign-Age, Ad 2 Tampa Bay, and AAF Tampa Bay.

Attendees can register beginning today at an Early Bird rate of $125 or purchase a Founder’s Club membership for $1,000. Founders and sponsors will be invited to an Opening Reception on Thursday, March 5 in the evening. Visit www.gasparillainteractive.org to register and for more information.

Follow the Gasparilla Interactive Festival on Facebook and Twitter for updates.

Schifino Lee - 1:46 pm December 11, 2014

Schifino Lee Advertising + Branding Wins Six National MarCom Awards

 

Schifino Lee was presented six 2014 MarCom Awards honoring its creative advertising campaigns for Ameriflight, Sweetwater Organic Community Farms, Tampa’s Lowry Park Zoo, P&S Transportation, and the Hillsborough County Bar Foundation. The MarCom Awards are judged by the Association of Marketing and Communication Professionals, an international organization which consists of several thousand leading creative professionals.

Schifino Lee was awarded two Platinum Awards, one for Ameriflight’s “Above & Beyond” website (www.ameriflight.com), and one for Sweetwater Organic Community Farms’ print advertising campaign. They were also honored with four Gold Awards, one each for Tampa’s Lowry Park Zoo’s Wazoo “Bottle Caps” poster series, Ameriflight’s “Hero Pilots” photography, P&S Transportation’s “Truckers” photography, and the Hillsborough County Bar Foundation’s annual Law & Liberty Dinner poster featuring speaker Ben Stein.

“We’re incredibly honored to be recognized with such prestigious and highly respected awards for our innovation and creativity. We are a passionate and creative team who takes great pride in what we do and it comes through in our work,” says Paola Schifino, Principal at Schifino Lee.

The MarCom Awards is a national creative competition sponsored by the Association of Marketing & Communications Professionals. The award recognizes individuals or companies involved in the concepting, writing, and design of print, visual, audio, and web materials and programs. The MarCom statuette graces the trophy cases of top businesses and communication firms throughout the world.

Schifino Lee - 4:57 pm September 18, 2014

Who Created a Winning Case with Ben Stein? Anyone? Anyone? Schifino Lee.

 

The Law & Liberty Dinner is an annual fundraising event put on by the Hillsborough County Bar Foundation that Schifino Lee has been a creative partner for since 2008. Once again, we developed the creative materials used to introduce the keynote speaker and attract donors for the event. This year’s speaker was Ben Stein, who most people know for his role in the movie Ferris Bueller’s Day Off or the Clear Eyes commercials. But he’s much more than just a one-trick pony.

In addition to being an actor, Ben Stein is truly a jack of all trades: attorney, economist, professor, Wall Street Journal columnist, political commentator, speech writer and Emmy-winning TV game show host. So it seemed only fitting to commemorate this modern-day Renaissance Man by creating a bust in his likeness—which was used in all event collateral and communications, including a print ad, invitation and on the program cover. The result? The 550-seat ballroom at Hilton Downtown Tampa was packed with Foundation members anxious to hear Mr. Stein’s words of wisdom.

During a photo opp at the event, the team had a brief chat with Mr.Stein. After learning Schifino Lee was responsible for the event’s creative, he asked where the physical bust was. Unfortunately we had to break it to him that it was all done on the computer. We’ll take that as a compliment.

Schifino Lee - 11:02 am March 21, 2014

Schifino Lee expands its creative team

We’d like to introduce you to the two newest members of the Schifino Lee creative team – Kevin Byrd, Senior Writer, and Sara Haun, Production Designer. They bring valuable experience and talent to the agency and our clients.

Kevin Bryd, Senior Writer

Kevin’s diverse branding and digital experience with agencies in Dallas, Atlanta, and Tampa includes a long list of national and regional consumer brands like Best Buy, Crest, Greyhound, TGIFriday’s, Bright House Networks, and Moffitt Cancer Center. Here at Schifino Lee, he’s already been put to good use on Westshore Pizza, Homes by WestBay, and Tampa’s Lowry Park Zoo, among other clients.

A graduate of the University of Florida, as well as Atlanta’s Portfolio Center, Kevin believes in constantly evolving and educating himself to stay current in the world of marketing and advertising. “There are so many amazing creative opportunities out there thanks to new digital and social media platforms, if you know how to leverage them properly. It’s a really exciting time in the ad biz for brands of all sizes.”

Sara Haun, Production Designer

Sara honed her professional design skills on noteworthy clients such as Walt Disney World, Eckerd Youth Alternatives, Postcard Mania, and Masonite. She likes to stay up-to-date on other agencies and campaigns and particularly admires the current “Spread the Happy” campaign from Nutella.

She’s a University of Tampa alumni who hopes to learn as much as possible through her work and to make a name for herself while embodying Walt Disney’s words: “Do what you do so well that they will want to see it again and bring their friends.”

Please join us in welcoming Kevin and Sara to the Schifino Lee team.

Schifino Lee - 5:56 pm April 5, 2013

Schifino Lee helps Vigo-Alessi develop La Cucina concept

Vigo-Alessi has completely revamped the kitchen on its campus where it operates 325,000 square feet of manufacturing space in seven buildings, and produces its diverse product line.

The company has partnered with several culinary schools to sponsor scholarship contests for the students, who create recipes using Alessi products. In the “Alessi is Amore Pursuit of the Palate” student cooking contest, the best recipe is chosen by a chef from the school and the winners of these contests are then flown to Tampa to prepare their winning dishes on camera – which are uploaded to the Alessi website.

Schifino Lee helped Vigo-Alessi launch an integrated marketing campaign to grow its business and strengthen its market position as a top Italian foods brand. The branding campaign included labeling, TV ads, a new website and a $1 million media buy.

The newest idea for La Cucina Alessi came up when we suggested using the Vigo-Alessi kitchen and adjoining dining area for a pop-up restaurant concept, where chefs operate in temporary space.

The idea got the client thinking about a range of ideas, from bringing in different chefs to work in the company’s kitchen to Facebook raffles and sweepstakes to charity nights. To realize those ideas, the kitchen needed to remodel.

Read the full article: http://www.bizjournals.com/tampabay/blog/morning-edition/2013/04/vigo-alessi-revamps-test-kitchen.html?ana=e_tbay_rdup&s=newsletter&ed=2013-04-05&u=vmqD6NOPcYHA8L1h0Cl0Ab7GGnj

Schifino Lee - 4:32 pm January 19, 2012

Schifino Lee renames and rebrands AMS as Spectrio to better reflect company’s broad new spectrum of service

Transforming on-hold to on-brand.

When two of the nation’s leaders in the on-hold and in-store marketing industry joined forces, the combined company needed a new brand name to fit its wider array of service offerings. Audio Messaging Systems (AMS) and IOHI together became Spectrio.

Schifino Lee worked with national leaders of Oldsmar-based AMS and Oklahoma-based IOHI to define the essence of the new company’s value proposition, and then create an engaging, original new name and brand. The name “Spectrio” reflects the broad spectrum of products and services offered by the company, while the branding matches its technology-focus and forward-thinking creativity. The new tagline: “Be heard. Be seen. Be inspired.”

Schifino Lee also acquired the web domain www.spectrio.com for the company, which was available due to the originality of the new name.

The new company combines the audio marketing skills of AMS with the interactive expertise of IOHI, to deliver solutions for on-hold messaging, IVR (Interactive Voice Response) prompts, ambient music and in-store digital signage. Spectrio’s clients include such national companies as LabCorp, Regions Bank, Terminix, Gerdau, Pep Boys, Raymond James Financial, Goodyear and Papa John’s Pizza.

This was the eleventh company Schifino Lee has rebranded in the past 12 months. “Creating new brands that help define a company’s value proposition and break through the marketplace clutter is a challenge we truly enjoy and excel at,” said Schifino Lee Principal Ben Lee. “Seeing the direct, bottom-line impact is also rewarding.”

For Spectrio, the new name has already proven popular with employees and customers. “Spectrio has received a great reaction from the new name, and it has helped them quickly frame their positioning and message to customers,” said Lee.

Schifino Lee - 8:10 pm October 7, 2011

AM 820 News launches with new format and brand, offering Tampa Bay: “All News. All Day.”

News radio on the AM side of the dial has been long dominated by loud and angry talk.  Knowing Tampa Bay residents spend a substantial amount of time in their cars, the station owners of WBBA 820AM saw an opportunity to give radio listeners something needed, desired and different: all news, all day in a straightforward and nonpartisan delivery. 

The result: AM 820 News.  Currently in the midst of launch, several programming and outreach components are in place, while others are continuing to roll out over the coming weeks. Audience response has been extremely positive. Per Arbitron, between June-August the station’s market share of listeners 18+ increased 67% and its cumulative listenership is up 31%.

AM 820 News offers a constant stream of local stories, traffic, and weather, along with news-you-can-use and national headlines. A joint content agreement with WTSP-TV (CBS-10) will include local forecasts, local updates, and simulcasts of 10 News broadcasts. AM 820 News has a 50,000-watt transmitter that covers most of central Florida, keeping traveling locals in the loop on hometown news.

In support of the station’s launch campaign, Tampa-based branding and marketing agency was called upon to Schifino Lee create the new branding, logos, print ads, digital billboards, and social media.  Outdoor billboards began appearing last week all around the Tampa Bay area, and print ads are schedule to run in the 4th Quarter. Meanwhile, social media including Facebook and Twitter is already starting to ramp up.

Beyond consumers, a key target audience for the AM 820 News marketing campaign in this early stage is advertisers. Schifino Lee was selected partly because of its knowledge of what media advertisers want, gained from its long experience in national and local media buying. As part of its partnership with AM 820 News, Schifino Lee will also create and run its own ads on the station which is, ironically, a unique and unconventional practice for advertising agencies. Agency Principal Ben Lee said, “We are convinced the editorial environment of all-news is a smart place to advertise.”

AM 820 News is owned by Genesis Communications, which also owns five other stations in central Florida including 1040AM Tampa Bay, an ESPN station. “Our challenge for AM 820 News is to change people’s perception of AM radio and let them know that there’s a new and different option for those who desire news without all the partisan talk,” said Bruce Maduri, president of Genesis Communications.  “When you gotta know now, we hope people tune into AM 820 News.”

Schifino Lee - 1:36 pm May 18, 2011

A new brand of intelligence: Schifino Lee positions Celestar

Celestar, a fast growing defense contractor providing intelligence and other critical support services to the military, was ready to step up and take its place among the defense industry’s top-tier solutions providers. Schifino Lee translated Celestar’s core values of dedication, tenacity and initiative—honored military values—into a powerful, differentiated brand message that commands the respect and attention of its US and international clients.

Schifino Lee immersed itself in Celestar’s business with employee focus groups, executive interviews, competitive research and a marketing audit. We discovered a top-to-bottom dedication among Celestar’s mostly veteran workforce for “fully completing the mission.” Celestar’s emphasis on military virtues, such as loyalty and integrity, set them apart from competitors who tended to put corporate ROI above all.

With this understanding, Schifino Lee’s creative team developed a new logo, tagline and visual identity to express Celestar’s philosophy: “Passion for the Mission.” After this foundation was laid, Schifino Lee created marketing materials including print advertisements, collateral materials, tradeshow displays and a new website, www.celestarcorp.com.

Schifino Lee - 3:54 pm May 17, 2011

Translating complex ideas into compelling creative messages (and Chinese)

Schifino Lee works its magic across many global industries — big, small and otherwise. A recent project took us into the obscure world of lead anodes for electro refining. RSR Anodes, based in Casa Grande, AZ needed a new website and sales literature to present its products to a worldwide audience of hydrometallurgical processors.

RSR’s manufactured product is a slab of lead and other materials that when charged with an electric current will attract a specific non-ferrous metal (such as zinc or cobalt) from ore dissolved in acid. For the Schifino Lee creative team, the first stop was educating themselves on electro winning—that is the refining process that employs the anodes—and the RSR manufacturing process.

The new website describes the numerous compositional and manufactured features of the anodes, and the benefits they present to metal refiners. Schifino Lee reduced these complex concepts into concise language that can be understood by everyone involved in the purchasing process—from a plant manager with an advanced engineering degree to a purchasing manager who never studied chemistry.

One more challenge to Schifino Lee was publishing the information in 5 languages: Spanish, French, Chinese and Japanese as well as English. Since its launch the website has had more than 25,000 unique visitors which is excellent traffic for this niche product. View website: www.rsranodes.com

Schifino Lee also provided RSR Anodes with SEO services in order to drive quality traffic to the site, and developed a robust Content Management System for client administration.

Why has Schifino Lee been retained by clients from so many different industries, in places near and far? Because, we listen to our clients and learn about their businesses—and we translate what they do into creative work that is fresh and compelling—in both digital and traditional media.

And shouldn’t we all start doing business in Chinese?

Schifino Lee - 4:24 pm February 21, 2011

Schifino Lee launches new agency website & blog

Why are we refreshing our website? For the same reasons every business should consider:

  • To better represent who we are today (not last year or 2-3 years ago)
  • To take advantage of innovations in web programming
  • To simplify navigation for quicker arrival at what visitors want to see
  • To build a better showcase for our work
  • To create an efficient platform for future content
  • To refine our design aesthetics

As a leading provider of online solutions, our business has evolved so our online presence had to as well.
It’s imperative that we have a site that exemplifies what a website should be for our business and to convey our brand personality.

Some improvements you will see:

  • Featured work on the home page. Our product is what visitors want to see, so there it is.
  • More interactivity, because many brand experiences happen on the web today
  • New options for searching our online portfolio by industry and by category
  • A complete overhaul of our Blog to reflect the most current agency and industry information

And a few features you can’t see: We built it on an open-source CMS for easy updating; and we’ve incorporated some best practices for SEO (search engine optimization).

So please explore Schifino Lee’s new web experience, follow us on Twitter and visit often to see new content and catch up with our “Blog & Pony Show.”

For more information visit our website at www.schifinolee.com or please contact Ben Lee or Paola Schifino at 813-258-5858, exts. 224 and 223, respectively, or at ben@schifinolee.com and paola@schifinolee.com.