We are proud to announce Paola Schifino, Principal and Founder of Schifino Lee Advertising & Branding, will be featured as a panel member at the AAF AdSessions event next Thursday, August 28. Find more information and receive a coupon for your attendance fee here.
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Archive for the ‘Tampa Bay Happenings’ Category
Les Sabler, famous jazz guitarist, played what will be his last show in Tampa Bay for a while at the Lobster Pot inClearwater last night. He is leaving the Bay area after 36 years of playing great music and handling commercial real estate. Sabler is off to Nashville with his wife to produce more CDs (he has seven out already) in his new home which includes a private recording studio.
He’ll be back for several engagements in the Bay area next year, so be on the look-out. We wish him well and look forward to his next release!
With Florida’s economy on the rise, NorthStar Bank sought to redefine the banking experience for Tampa Bay area businesses. NorthStar engaged Schifino Lee to create an equally compelling brand strategy that positions them as the community bank for the business community.
Through discovery, Schifino Lee discerned that NorthStar’s target audience wants a business bank that’s safe, stable and understanding of their whole financial picture. The target audience – small and medium-sized businesses and professional services – desire all the services of a big bank, but the courtesy and relationships of a community bank.
Aligned with this insight, the new campaign utilizes the aspirational tagline ”Bank Up” to reinforce that NorthStar Bank provides them with the strength, support and integrity they need to be bold and grow their business. NorthStar Bank President & CEO, David Stone, further defines “Bank Up” as, “Doing the unexpected to deliver unparalleled customer service and quality products to the Tampa Bay community.”
The new brand positioning was successful in creating an overarching image for all of NorthStar’s communications including website design, brochures, in-lobby posters, billboards, app icon, and revitalized logo.
To find out more about NorthStar Bank visit NorthStar-Bank.com.
Tampa’s Lowry Park Zoo asked Schifino Lee to “brew up” unique concepts and advertising materials for the 19th annual WaZoo Beer Fest, taking place on August 2nd. This nationally reowned event, named one of the “10 Great Beer Festivals in the Country” by USA Today, features over 275 brews, food and live music throughout the Zoo.
Schifino Lee was responsible for developing the creative concept and executing posters, flyers, t-shirts, outdoor, print and digital advertisements. The message “Drink Beer. Save Wildlife.” was derived from the core focus of the event and the visuals were created utilizing individual bottle caps to execute animal artwork including a macaw, giraffe and elephant.
A ticket to WaZoo Beer Fest includes unlimited tastings of over 275 beers from around the world, accompanied by food from local restaurants throughout the Tampa Bay area. Although they won’t have the animals on exhibit, there will be live animal encounters throughout the park and live music from local artists.
Schifino Lee and Press Marketing helped Marine Towing with the dedication ceremony of its newest tugboat, “Patriot” to the Port of Tampa last night at Channelside.
In addition to Steve Swindal, Chairman of Marine Towing, Major Bob Buckhorn spoke at the dedication.
The 150+ guests who attended the dedication ceremony toured the new tug and enjoyed a reception following on the Starship Dinner Yacht where they witnessed the firefighting power of the new boat.
When something disheartening happens to someone close to us, we feel obligated to lend a hand. A strong community has the same mindset and will rally together to offer camaraderie and act as a support system during hard times. This is exactly what our Tampa Bay community has done after the tragic shooting at the Cobb Theaters Grove 16 in order to support the Oulson family.
Our client Westshore Pizza has gone above and beyond the call by committing to donate $1.00 for every pizza sold after 5pm from January 15 – January 17. As of today, Westshore Pizza has helped raise over $10,000 for Nicole Oulson and her three year old daughter.
With 32 stores, Westshore Pizza is the largest regional pizza chain in Hillsborough and Pinellas. However, they had a branding problem: inconsistency. Franchisees had different menus, different color schemes and logo variations from store to store.
Westshore Pizza engaged Schifino Lee to help boost sales and grow their franchises with a rebranding effort and an outreach campaign. The first step was organizing focus groups and interviewing more than 800 people about Westshore’s food, branding, pricing and other features. The research findings revealed that Westshore was viewed as a high quality, great value restaurant, but their inconsistencies were holding them back.
Incorporating these insights, Schifino Lee developed a new brand identity including a new logo — a simple circle with the name Westshore Pizza & Cheesesteaks; the “we” in Westshore distinguished to support the community feel of pizza. Schifino Lee also updated marketing materials, packaging and restaurant menus. Additionally, the research inspired TV and radio commercials and billboards across the region that targets the social nature of pizza.
Florida Museum of Photographic Arts launches new website to coincide with museum’s move to new downtown Tampa location
Schifino Lee takes unusual design approach to showcase photography on website
To better capture the essence of its photography exhibits and complement its new location, the Florida Museum of Photographic Arts (FMoPA) commissioned Tampa branding agency Schifino Lee to create a new website for the nonprofit museum.
The new site, www.FMoPA.org,, coincides with the museum’s move into a new downtown location this month. The website is meant to serve as an extension of the museum and offer a flavor of the displayed work for potential visitors and donors, including the Tampa Bay area’s growing class of creative professionals.
The site also describes how the museum — in addition to its historic and contemporary exhibits of internationally known photographers — offers an array of events, classes, membership programs, and community outreach activities.
With an untraditional look-and-feel and atypical navigation, visitors open the site to see eye-catching photography take over the computer screen. “This was a different approach than what’s often used in web design, and the visual power of the site is tied to its simplicity,” said Schifino Lee Creative Director Evan Brownstein. His team creatively and thoughtfully selected big, beautiful images “designed to make the photography the star,” he said.
Founded in 2001 as the Tampa Gallery of Photographic Arts, the museum was renamed in 2006 to better describe its purpose and mission of “exhibiting important photographic art as central to contemporary life and culture.”
The museum has recently relocated a few downtown blocks from N Tampa Street to Rivergate Plaza, located at 400 N Ashley Drive. The museum occupies the second and third floors of Rivergate’s architecturally significant Cube, a highly visible location in the heart of the Downtown Tampa Arts District.
The Florida Museum of Photographic Arts is a museum dedicated to exhibiting important photographic art as central to contemporary life and culture.ÊFMoPA collects, preserves and exhibits historic and contemporary works by nationally and internationally known photographic artists. FMoPA also enriches the community by operating outreach programs to educate children and adults.
Schifino Lee has stepped up to the plate to help strike out Primary Immunodeficiency by becoming the marketing partner for the 2011 All-American Beach Bash and Wiffle Ball Tournament.
Our work includes www.medicalchampion.com, the online home for the annual 2-day event held on St. Pete beach at the Don CeSar resort. This will be third year for this major fundraiser for All Children’s Hospital and the University of South Florida’s Department of Pediatric Allergy, Immunology and Rheumatology Division.
At Medicalchampion.com businesses and families can register for sponsorships and event participation, make 100% tax deductable donations, and view event photos and videos all in one place.
Make sure to spend your Independence Day weekend with us at St. Pete Beach for an all-American outing to help children with allergies and PI. Whether you stay a day or the weekend, this family getaway offers adults and children alike the chance to give back, with tax deductable donations that will be matched 100 percent by the Jeffry Modell Foundation. Please go to www.medicalchampion.com for more details.
The funds raised will benefit Academy Prep, a Tampa middle school which prepares economically disadvantaged students to achieve acadmic success, and PlaySmart, a national non-profit organization that helps kids reach their full potential through sports.
The event was a great success and included 5 hours of spinning on the lawn of Curtis Hixon park with motivational instructors pushing everyone to their limits. After the intense spin a party was held at the Glazer Children’s Museum with a live band, food, drinks and dancing.
SchifinoLee provided all of the marking support for this super event including the logo, flyers and ads.
When best-selling author and TV commentator Doris Kearns Goodwin saw the work Schifino Lee created to promote her upcoming appearance in Tampa she pronounced, “I love it!”
Her book No Ordinary Time: Franklin and Eleanor Roosevelt: The Home Front in World War II won the Pulitzer Prize for history in 1994. Her 2005 book Team of Rivals: The Political Genius of Abraham Lincoln was a huge bestseller and is the basis of Steven Spielberg’s next film.
Art Director Eric Clark created the stylized double portrait of Abraham Lincoln and Franklin Delano Roosevelt to illustrate Goodwin’s theme: the personal characteristics and values that make one a great leader. She will give examples of how values such as perspective, magnanimity and humor helped past presidents excel and can help anyone succeed in a leadership role.
Ms. Goodwin will be keynote speaker at the Hillsborough County Bar Foundation Law & Liberty Dinner on March 24, at the Grand Hyatt. Admission is by reservation only. Call 813-221-7777 for information.
For the past 3 years, Schifino Lee has celebrated the “season of giving” with donations to select charities on behalf of our clients and friends. We feel that passing along our success is the best way to honor the people who make it possible. They’ve told us that they really appreciate the gesture, so we are continuing the tradition.
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We are a full service Advertising & Branding agency based in Tampa, Florida dedicated to creating fresh ideas whether it be digital media or traditional advertising. Our work has depth and theory as well as clean aesthetics and presentation.