The Blog and Pony Show

Archive for the ‘Healthcare’ Category

Amanda Koenn - 12:18 pm June 4, 2014

Schifino Lee Helps Provide Solutions to Uncertainty

The opening of the new Exchange Marketplace as part of the Affordable Care Act created a game changing opportunity at HealthPlan Services℠ (HPS), the nation’s leading technology, sales, retention and administrative services provider for the insurance and managed care markets. The Tampa-based company engaged Schifino Lee to position its brand as the premier solutions provider for helping major insurance carriers navigate the private-to-public transition.

Through in-depth interviews with key staff and industry experts, Schifino Lee discovered that insurance carriers abhorred the business risk and uncertainty inherent in the opening of the new Exchanges. We also learned HPS had engineered its services and technology solutions to specifically address those same business issues.

This dual insight lead Schifino Lee to conceive HPS’s new tagline: “Solutions to Uncertainty.”

Based on this brand positioning, Schifino Lee executed new collateral, executive presentations, tradeshow displays, posters and more. The new look-and-feel is based on the need for a map to navigate a complicated system of stops and destinations, and how HealthPlan Services offers a smart and reliable path to follow in an otherwise uncertain marketplace

Schifino Lee - 4:25 pm March 9, 2012

Schifino Lee Creates New Website for The Vein & Vascular Institute of Tampa Bay

The Vein & Vascular Institute of Tampa Bay offers complete vein care for all types of patients and all types of veins.  For the past 23 years, Dr. Kerr and his team have worked with and treated patients in a nationally recognized and accredited vascular laboratory using the most technologically advanced instruments available. Members of the staff are all registered vascular technologists dedicated to providing superior treatment.

Utilizing the company’s existing brand platform, Schifino Lee recently launched a new website for The Vein & Vascular Institute of Tampa Bay in an effort to showcase the organization’s outstanding reputation in endovascular treatment and patient care. The website serves as a valuable online resource for patients to familiarize themselves with the facility, staff, treatment options available and various vein and vascular diseases.

The Schifino Lee team chose to emphasize the compassion and personal service that the Vein & Vascular Institute staff provides to each patient. From the first consultation to follow-up appointments, the doctors help to seek, diagnose and treat a problem with minimal recovery downtime after treatment. The Vein & Vascular Institute of Tampa Bay combines a state-of-the-art facility and instruments with years of knowledge and expertise to deliver an enjoyable experience unlike any other.


Schifino Lee - 6:36 pm April 18, 2011

Schifino Lee joins battle against PI

Schifino Lee has stepped up to the plate to help strike out Primary Immunodeficiency by becoming the marketing partner for the 2011 All-American Beach Bash and Wiffle Ball Tournament.

Our work includes, the online home for the annual 2-day event held on St. Pete beach at the Don CeSar resort. This will be third year for this major fundraiser for All Children’s Hospital and the University of South Florida’s Department of Pediatric Allergy, Immunology and Rheumatology Division.

At businesses and families can register for sponsorships and event participation, make 100% tax deductable donations, and view event photos and videos all in one place.

Make sure to spend your Independence Day weekend with us at St. Pete Beach for an all-American outing to help children with allergies and PI. Whether you stay a day or the weekend, this family getaway offers adults and children alike the chance to give back, with tax deductable donations that will be matched 100 percent by the Jeffry Modell Foundation. Please go to for more details.


Schifino Lee - 7:03 pm March 22, 2011

Imaginary Sanitary

First came auto flush toilets followed by auto faucets. Some public washrooms now have auto soap dispensers that ejaculate the right amount of liquid into your wet palm. These conveniences are not about hygiene, but about saving money. But that hasn’t stopped the good people at Lysol—probably the #1 germ fighting brand—from offering home auto dispensers as a must-have  to save your family from heaven-knows-what that is lurking on that liquid soap bottle.

There is just a teeny flaw in this pitch. What do you do immediately after touching the so-called germy soap pump? YOU WASH YOUR HANDS! That’s why you touched the bottle in the first place. Any agent of infection you might pick up touching that tiny plunger is eradicated within seconds by the soap emitted from said plunger. Hygiene problem solved.

Are dirty liquid soap dispensers really a problem? According to the Hand Washing Fact Sheet of the Wisconsin Department of Health, soap bottles only need to be cleaned when refilled. Or use bar soap that is a whole lot cheaper.

And don’t get me started on the True Clean Towel (watch their video at your own risk). It never occurred to me that the portion of bath towel that touched my face this morning may have dried a more discreet section of my epidermis yesterday. Ewww, gross! But wait a second—wasn’t that, um, foot scrubbed with body wash and rinsed in plenty of hot water? So it was clean, fresh, odor free and exfoliated when it got toweled wasn’t it? Oh well, nevermind.