Here’s a marketing challenge: make ice cream on a stick a super premium luxury product that size double-zero fashionistas will crave as much as Birken bags.
- Hire Rachel Bilson, the unspeakably pretty (and skinny) actor/ model to be your spokesperson
- Retain uber designer and Chinese fan waver Karl Lagerfeld to make short films (web commercials) starring Rachel.
- Premier the resulting masterpieces at the coolest of all film festivals, Tribeca.
Now stand back as your brand goes viral and market share skyrockets thanks to the amazing, super cool, hyper stylized images that are not quite art, but not really marketing either.