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Archive for the ‘Print’ Category

Schifino Lee - 5:23 pm October 21, 2014

Schifino Lee Creates Original Artwork to Promote Tampa Museum of Art’s Pavilion XXIX Gala

Original artwork created by Schifino Lee Advertising + Branding is being used to promote the Tampa Museum of Art’s Pavilion XXIX gala. The artwork features the human form illuminated by glowing hand-drawn letters in multi-colored light, depicting the word “Pavilion” and the museum’s logo.

The artwork conveys the fundraising event’s theme, “Immersion of Light & Art,” as well as the immersive experience attendees can look forward to. Schifino Lee created the black-tie gala’s invitations, posters, Save-the-Date mailings, and patron invitations. Schifino Lee contributed its work pro bono in support of the museum and its arts culture.

Pavilion, in its 29th year, is Tampa Museum of Art’s premier black tie gala and its biggest event of the year with over 400 people anticipated to attend. The event will feature fine dining, music, dancing, a live auction, and an original interactive art installation created by Chicago-based Luftwerk to be unveiled during the event.

“This year Schifino Lee embraced Pavilion’s use of artistic and freeform illumination to reflect the theme in a new and different way,” says Ben Lee, a Founder and Principal at Schifino Lee.

Pavilion XXIX will be held on Saturday, November 1st from 7:00 p.m.-12:00 a.m. Visit http://tampamuseum.org/pavillion-xxix/ for more information.

Schifino Lee - 11:36 am July 23, 2013

Gerdau forges branding with national ad campaign

In a world covered in steel, Gerdau has built a unique reputation in its industry. Their diverse product range, dedication to customer needs and environmental approach to production are second to none. Gerdau is the leading producer of long steel in the Americas and a top supplier of specialty long steel worldwide. They are also one of the largest recyclers of steel and a member of the U.S. Green Building Council.

With more than a century of experience, Gerdau wanted to communicate their commitment to innovation, quality, recycling and our local communities so they engaged Schifino Lee to produce a national advertising campaigntargeting the steel industry. Schifino Lee was pleased to help Gerdau tell its story and interpreted their Global brand for the US Market.

The resulting campaign consisted of print advertising that highlights how Gerdau “helps build dreams” through examples of their work including San Diego’s New Central Library, a massive 140-foot-tall, 294,673 square foot structure made of glass and 6,650 tons of Gerdau steel. Over 85 percent of the steel used to build the library came from recycled materials that were melted down from scrap metal and reformed into high-quality rebar. Another ad highlights Gerdau’s work on Tampa’s new I-4 Connector, “a roadway that connects dreams to success”; for this project Gerdau has shipped more than 19,000 tons of steel.

The print ads Schifino Lee created for Gerdau show how the company put best practices, products and people in place to create success for clients and better living environment for people across the world.

Schifino Lee - 8:45 pm May 16, 2011

how to sell designer ice cream

Rachel would rather enjoy a Magnum than canoodle with Baptiste

Here’s a marketing challenge: make ice cream on a stick a super premium luxury product that size double-zero fashionistas will crave as much as Birken bags.

The solution:

  1. Hire Rachel Bilson, the unspeakably pretty (and skinny) actor/ model to be your spokesperson
  2. Retain uber designer and Chinese fan waver Karl Lagerfeld to make short films (web commercials) starring Rachel.
  3. Premier the resulting masterpieces at the coolest of all film festivals, Tribeca.

Now stand back as your brand goes viral and market share skyrockets thanks to the amazing, super cool, hyper stylized images that are not quite art, but not really marketing either.

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