The Blog and Pony Show

Archive for the ‘Print’ Category

Schifino Lee - 5:01 pm January 15, 2015

Schifino Lee’s Creative Excellence is Rewarded with Three Davey Awards

Schifino Lee‘s work for three of our clients was honored with gold and silver trophies from the Davey Awards. These international creative awards recognize outstanding big ideas from small advertising and design firms around the world. Nominees are carefully selected by The Academy of Interactive and Visual Arts, which oversees all judging.

“Our agency is incredibly honored to be recognized with such prestigious, highly respected awards for our hard work and creativity,” said agency principal, Paola Schifino. “We’re a group of passionate, creative people who take pride in our work and are happy our passion came through in these campaigns.”

Schifino Lee won a gold award for HOPCO’s memorable direct mail campaign featuring actual worn out shoes, a silver award for posters promoting the Hillsborough County Bar Association’s Law & Liberty Dinner, and a silver trophy for Lowry Park Zoo’s WaZoo Beer Fest posters with bottle cap animal art created by our team.

Schifino Lee - 4:14 pm December 22, 2014

Schifino Lee Takes Ameriflight’s Brand to New Heights

Ameriflight, the world’s largest regional air cargo carrier, looked to Schifino Lee to help them develop a clear and consistent brand which embodied their focus on customer service. In addition, they wanted to feature the true heroes of their business: their people.

Schifino Lee brought these ideals to life with Ameriflight’s new “Above & Beyond” campaign. Original photography featured their mechanics, pilots, and employees front and center. A new Ameriflight website and new collateral explained how Ameriflight’s people go above and beyond in all aspects of their work.

The website was developed around an innovative bottom-to-top parallax design which literally takes visitors from the ground up into the clouds. It also features a dynamic aircraft gallery, interactive route maps, and a media center with company news, videos, and downloads.

The new branding positions Ameriflight as the industry-leading company they truly are. To view the website or find out more about Ameriflight, visit www.Ameriflight.com.

Schifino Lee - 5:23 pm October 21, 2014

Schifino Lee Creates Original Artwork to Promote Tampa Museum of Art’s Pavilion XXIX Gala

Original artwork created by Schifino Lee Advertising + Branding is being used to promote the Tampa Museum of Art’s Pavilion XXIX gala. The artwork features the human form illuminated by glowing hand-drawn letters in multi-colored light, depicting the word “Pavilion” and the museum’s logo.

The artwork conveys the fundraising event’s theme, “Immersion of Light & Art,” as well as the immersive experience attendees can look forward to. Schifino Lee created the black-tie gala’s invitations, posters, Save-the-Date mailings, and patron invitations. Schifino Lee contributed its work pro bono in support of the museum and its arts culture.

Pavilion, in its 29th year, is Tampa Museum of Art’s premier black tie gala and its biggest event of the year with over 400 people anticipated to attend. The event will feature fine dining, music, dancing, a live auction, and an original interactive art installation created by Chicago-based Luftwerk to be unveiled during the event.

“This year Schifino Lee embraced Pavilion’s use of artistic and freeform illumination to reflect the theme in a new and different way,” says Ben Lee, a Founder and Principal at Schifino Lee.

Pavilion XXIX will be held on Saturday, November 1st from 7:00 p.m.-12:00 a.m. Visit http://tampamuseum.org/pavillion-xxix/ for more information.

Schifino Lee - 11:36 am July 23, 2013

Gerdau forges branding with national ad campaign

In a world covered in steel, Gerdau has built a unique reputation in its industry. Their diverse product range, dedication to customer needs and environmental approach to production are second to none. Gerdau is the leading producer of long steel in the Americas and a top supplier of specialty long steel worldwide. They are also one of the largest recyclers of steel and a member of the U.S. Green Building Council.

With more than a century of experience, Gerdau wanted to communicate their commitment to innovation, quality, recycling and our local communities so they engaged Schifino Lee to produce a national advertising campaigntargeting the steel industry. Schifino Lee was pleased to help Gerdau tell its story and interpreted their Global brand for the US Market.

The resulting campaign consisted of print advertising that highlights how Gerdau “helps build dreams” through examples of their work including San Diego’s New Central Library, a massive 140-foot-tall, 294,673 square foot structure made of glass and 6,650 tons of Gerdau steel. Over 85 percent of the steel used to build the library came from recycled materials that were melted down from scrap metal and reformed into high-quality rebar. Another ad highlights Gerdau’s work on Tampa’s new I-4 Connector, “a roadway that connects dreams to success”; for this project Gerdau has shipped more than 19,000 tons of steel.

The print ads Schifino Lee created for Gerdau show how the company put best practices, products and people in place to create success for clients and better living environment for people across the world.

Schifino Lee - 8:45 pm May 16, 2011

how to sell designer ice cream

Rachel would rather enjoy a Magnum than canoodle with Baptiste

Here’s a marketing challenge: make ice cream on a stick a super premium luxury product that size double-zero fashionistas will crave as much as Birken bags.

The solution:

  1. Hire Rachel Bilson, the unspeakably pretty (and skinny) actor/ model to be your spokesperson
  2. Retain uber designer and Chinese fan waver Karl Lagerfeld to make short films (web commercials) starring Rachel.
  3. Premier the resulting masterpieces at the coolest of all film festivals, Tribeca.

Now stand back as your brand goes viral and market share skyrockets thanks to the amazing, super cool, hyper stylized images that are not quite art, but not really marketing either.

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