This past weekend, the Schifino Lee team took home a Gold + Charlie Award for Best Overall Newspaper Ad for our Sweetwater Organic Newspaper campaign as well as several Silver awards at the American Advertising Federation’s 2015 District ADDY competition in Orlando, Florida. Next up, Nationals in Las Vegas!
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As we bid a fond farewell to April, so too do we say goodbye to our spring class of Account and Creative interns. And how better to capture the value they got from their real world experience then to hear directly from a few of them.
Alexis Kressu, Account Services Intern
“Interning with Schifino Lee has taught me how to think outside the box using an original, strategic mindset. As an Account Service intern, I had the opportunity to work closely with the Account, Media, and Creative departments as well as several clients in the Tampa Bay area. I enjoyed assisting with photo shoots, creating competitive analyses for new accounts, and gaining experience as to how an ad agency truly operates. Being a Marketing major had restricted my ability to see the artistic side of things. At Schifino Lee, I developed an appreciation for graphic design and branding. As I pursue future endeavors, I hope to find an agency where I can apply my extended knowledge in the advertising field.”
Carlos Agatep, Account Services Intern
“Schifino Lee gave me my first real-world taste of what their website calls “the secret strategic sauce”. Over the last three to four months, I’ve had the chance to try the “sauce” with just about everything: aiding the Account team in developing competitive analyses for clients of various industries; performing market and media research for media buying purposes; and seeing first-hand what creative minds can develop to help keep businesses relevant in their respective industries. The team at Schifino Lee has a perfect blend of incredible work ethic and the ability to have fun. It reminded me why I wanted to get into Advertising in the first place – it doesn’t feel like just a job, it’s something I love. As I leave Schifino Lee, I hope to find a team of my own to improve upon the recipes for success I’ve had while tasting their secret sauce. I’ll be looking for my shot to use my strategic mindset with creative expression in the Tampa Bay area. I leave with a greater understanding of what advertising is truly like in application, the myriad opportunities I can have within an agency, and a desire to be part of the industry more than ever before.”
Tom VanderVelde, Creative Intern
“When someone asks me what I learned, I always have trouble answering. In fourth grade Science, I could just say something like “the mitochondria is the powerhouse of the cell,” and that would be good enough. But this is a little more abstract. I definitely learned things during my time at Schifino Lee, I’m sure of it. Just this morning, I learned that popping your knuckles isn’t bad for you, or so Dan claims. Beyond that, I got the quintessential “experience in an agency setting” that all advertising job postings ask for. Prior to interning, I attended portfolio school, which was supposed to emulate an agency setting. I have to say, nothing compares with the real thing. Schifino Lee is an excellent place to get the real thing: small enough that I know everyone by name, but big enough that there are some really cool projects to work on. As I move on to the next big thing in my career, I’ll fondly remember my time in the creative department, and I’m really grateful for the opportunity to work with some great people.”
The Schifino Lee team wishes all of our Spring 2015 interns the best of luck in their future adventures as we now turn to plans for giving our upcoming summer interns a true taste of the real ad biz.
In honor of National Beer Day, let us toast the benefits of liquid inspiration!
In celebration of Tampa Bay Beer Week, a new keg was tapped last week at Schifino Lee. The Patmeister presents our latest #beer offering: “Wheat Stroke”, from Ybor City brewers, Coppertail Brewing Co. “Wheat Stroke” is a smooth and refreshing American ale with a hint of citrus that quenches the thirst during this 86 degree Florida spring day. Come stop in and share a pint with us.
There are a couple of talented new art and copy slingers at Schifino Lee with an arsenal of creative experience behind them. Beyond their award-winning work and experience with national advertising campaigns, they’re also pretty cool guys.
Mike Looper, Copywriter
Mike “Loop” Looper claims to be a former train robber and a one-time almost-extra in a George Clooney movie, though it’s his skills as a writer that make him an excellent addition to our creative team. He’s worked on projects for HondaJet, Lowes Foods, BASF, ABC Fine Wine & Spirits, Moffitt Cancer Center, Ekornes, Lennar Homes, S&N Communications, Polivka International, and Texas Children’s Hospital. Before getting into advertising, Loop studied Writing and Media Studies at the University of North Carolina at Greensboro. Using the majority of what he acknowledges as an “empty head”, Loop brings an exciting new point of view, voice, and personality to a wide variety of Schifino Lee clients.
Jon Rodriguez, Senior Art Director
Jon “No Nickname” Rodriguez is an Art Director/Carl Sagan superfan with considerable talents as an illustrator and designer. He also writes and produces his own music and, just to round out the triple-threat, he hosts a show broadcast on YouTube called Zen with Ben. He’s worked on projects for Toyota, Baskin Robbins, Dunkin Donuts, Buffalo Wild Wings, Shoe Carnival, Publix, Sweetbay Supermarket, the Tampa Bay Lightning, the Tampa Bay Rowdies, Florida’s Natural, and Costa Rica Tourism. Prior to working in advertising, Jon exhibited his illustrations in galleries across the country with some of his work being featured in various books and art blogs. He earned his degree in Graphic and Interactive Communication at Ringling College of Art and Design.
If you see them, welcome them to the Schifino Lee family, and be sure to call them by the wrong name.
To ensure our clients get the freshest thinking and highest quality work, we’ve added three outstanding young members to our account and creative teams: Junior Art Directors Heather Fitzpatrick and Heather Fako, along with Account Executive Kendra Mahon.
Kendra Mahon, Account Executive
Kendra brings extensive agency experience to Schifino Lee in tourism and hospitality having worked with brands such as VISIT FLORIDA, Visit Tampa Bay, The Epicurean Hotel, and The Dali Museum. Before Kendra began her agency tenure, she worked on global branding and original content development for the IRONMAN brand and the World Triathlon Corporation.
A Boston native, Kendra moved south to earn a double major in Creative Writing and Communications from the University of Tampa before gravitating to the account side of the business. She’s fond of Tina Fey’s approach to life and business challenges, “Say yes and you’ll figure it out afterwards.”
Heather Fitzpatrick, Junior Art Director
Originally an intern for our agency, we liked “Fitz” so much, we recently made her a full-time part of the creative team. Before joining Schifino Lee, Heather had valuable internships at Atlanta’s Finished Art Inc, and Philly shops Lunchbox Communications and the Foster & Redmond Creative Agency. Her diverse client experience includes Coca-Cola, Odwalla, PBS Sports, Zoo Miami, and Constitution Center.
Heather is a University of Tampa alum with a Bachelors of Fine Arts in Graphic Design. She likes Andy Warhol’s belief that, “Everything has its beauty, but not everyone sees it.”
Heather Fako, Junior Art Director
Our other new Heather (Heather Fako), also a junior art director, comes to Schifino Lee from Chicago by way of Tempe, Arizona. She has impressively diverse agency experience with clients such as Heineken, Jim Beam, Xcel Energy, Boston Scientific, Fairmont Hotels, and Invetech. Heather’s not only a talented graphic designer and art director, she knows her stuff when it comes to animation and motion graphics too.
Born and raised in Chicago, she headed to Arizona State University for her BS in Visual Communication Design before venturing to Europe to study abroad for nine months.
Please join us in welcoming Kendra and the Heathers to the Schifino Lee team.
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We are a full service Advertising & Branding agency based in Tampa, Florida dedicated to creating fresh ideas whether it be digital media or traditional advertising. Our work has depth and theory as well as clean aesthetics and presentation.
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