Culture

We are a full service advertising + branding agency based in Tampa, Florida. Our talented team has come together from exciting careers and life experiences to strategize, craft and disseminate fresh ideas and messages in digital and traditional media for regional, national and global companies.

At our bayfront offices we encourage idea sharing, avoid egos and maintain a friendly, smart approach to advertising.
The difference shows in our work.

Our Office

Our People

Account

Paola Schifino, Principal

Years Advertising Experience: Really?
Education: B.S. in Marketing from the University of Florida; Masters in International Marketing from the University of South Florida
Client Experience: There have been some tough ones, some prestigious ones, some crazy ones, some fun ones – but all of them equally successful and passionate about their business including: AT&T, Lifestyle Family Fitness, New York Yankees, Singleton Seafood, Gerdau Ameristeel and Catalina Marketing
Interesting fact: Paola grew up on the Dutch Caribbean island of Curaçao and speaks four languages fluently.

Ben Lee, Principal

Years Advertising Experience: 25
Education: BS in American Studies from University of North Carolina at Chapel Hill; Masters in Management at Northwestern University’s J.L. Kellogg Graduate School of Management.
Client Experience: From start-up ventures to multinational corporations, doesn’t matter the industry, all business can be fun and creative. I especially enjoy working with clients who get excited about doing great work.
Interesting fact: Ben is passionate about the great game of baseball – as a player, fan and coach.

Roxie Clements, Vice President, Director of Client Services

Years Advertising Experience: 20+
Education: B.S in Marketing Management from Florida State University, Executive MBA from Lintas University
Client Experience: USAmeribank, Wet ‘n Wild, Florida Lottery, Publix, Lifestyle Family Fitness, WellCare HMO, Williams Schifino, Albertelli Law, Gerdau, Vology and Auditz among others
Interesting Fact: Roxie is very lucky to have been the most spoiled of 6 kids and now spoils her 15 nieces and nephews! She enjoys snow skiing, traveling and working out.

Jeannette Estevez Adelman, Senior Account Manager

Years Advertising Experience: 13
Education: B.A. in Communications from the University of South Florida
Client Experience: ClosetMaid, Outback Steakhouse, Lee Roy Selmon’s, AARP, ASPCA, Giant Foods, Sonny’s Bar-B-Q, The Shops at Wiregrass, AT&T, Sims Recycling Solutions, Pegasus TransTech, Regenesis Power, Sarasota Yacht Club, Tidwell Hospice, Telemundo
Interesting fact: Makes killer red velvet cupcakes and has seen Pearl Jam 10 times at numerous international venues.

Amanda Koenn, Senior Account Executive

Years Advertising Experience: 3
Education: B.A. in Mass Communications from the University of South Florida
Client Experience: Lowry Park Zoo, Celestar Corporation, Jaguar of Tampa, AACSB, Qypsys, Franklin Street, Veredus, Clark & Martino, Jones Lang LaSalle, Catalina Marketing, Reproductive Medicine Group, Crown Automotive
Interesting Fact: Amanda was born and raised in southwest Florida and enjoys boating, fishing and the beach. She also loves long-haired Dachshunds!

Scott Paul, Account Coordinator

Education: BBA in Marketing from THE U (University of Miami)
Client Experience: Gopher, Gerdau, Excellence Industries, Tampa Bay Sports Commission, WellCare, Williams Schifino and others
Interesting Fact: Scott is scuba certified and enjoys being on the water, boating and fishing

Creative

Evan Brownstein, Chief Creative Officer

Years Advertising Experience: Fewer than Alex Bogusky, more than the Foursquare mayor of the office.
Education: B.A. in English Literature from Swarthmore College; M.F.A. in Film from Columbia University.
Client Experience: Creative Director for the Enterprise Rent-A-Car “Pick Enterprise, We’ll Pick You Up” campaign. Helped create the American Express Tribeca Film Festival. Worked with Nestlé, Bacardi, Wyndham Hotels, Purina, the Florida State Fair, the Financial Times, Panasonic, LG, Pfizer, Claritin, NAYA Spring Water, and Liz Claiborne.
Interesting fact: Evan has produced movies starring Rosario Dawson, James Earl Jones, and Philip Vincent D’Onofrio. These experiences taught him that when you work with great people and tell a great story, you can do great things.

Nic Gomez, Senior Interactive Art Director

Years Advertising Experience: Enough to be awesome.
Education: BFA in Graphic Design from the International Academy of Design and Technology
Client Experience: All the good ones.
Interesting fact: Nic hails from the jungles of South America where he used to hunt for wild predators and giant black butterflies. He abstains from “blind dates, vegetarians and any other kind of meat-haters.”

Eric Clark, Art Director

Years Advertising Experience: 3
Education: BFA in Graphic Design, University of Florida
Client Experience: HSN, Beef O’Brady’s, Evo’s, Visit Florida, Cott, Subaru
Interesting Fact: The things Eric takes most seriously are great design, typography, good food, and restoring classic cars.

Alison Foxall, Interactive Art Director

Years of Experience: 4
Education: BFA in Graphic Design from the International Academy of Design and Technology
Client Experience: Orkin, Universal Insurance Managers, Sally Hogshead, Aveda of Florida, John Racener (World Series of Poker Star)
Interesting Facts: In another life prior to advertising, Alison was a service manager at FedEx Ground managing eight to thirty men on loading docks. And she loves big, fluffy, Siberian Huskies. Big fluffy huskies!

Jim Flemister, Production Manager

Years Advertising Experience: 30
Education: BA in Commercial Art from the University of Wyoming
Client Experience: Publix, Hewlett-Packard, Nokia, Wendys, Bennigan’s, Rollie Cameras, Snapper Mowers, AT&T, Lifestyle Family Fitness and others
Interesting fact: Jim enjoyed a childhood full of adventures shared with his Siamese cat, the memorable Mr. Thompson, “who was kidnapped by drug dealers, attacked by bears, and ate my socks.”

Claudia Mir, Production Designer

Education: B.A. in Advertising and Public Relations from the University of Tampa
Client Experience: Lowry Park Zoo, Mental Health Care, Tampa Bay Sports Commission and others
Interesting fact: Claudia is passionate about dance and music and has participated in several ballroom dancing competitions.

Brad Self, Web Developer

Education: Commerical Art Academy at Tampa Bay Tech
Client Experience: Showtech Solutions, Kimmins, Excellence Industries, First Housing, Johnson Pope, P.A., Tampa Bay Rays, MOSI and others
Interesting fact: Brad was paid to build his first website at the age of 13 and was recognized with Gold and Silver ADDYs by the Tampa Bay Ad Federation for his work in print and branding design while still in high school.

PR & Media

Nordin Benhalima, Vice President, Media Director

Years Advertising Experience: 12
Education: BA in International Marketing Communications and Advertising from the University of Florida
Client Experience: Nordin has directed multi-million dollar integrated branding and lead generation campaigns throughout the country for clients like WellCare, Toyota, Lifestyle Family Fitness, Tijuana Flats, Catalina Marketing, and First Advantage.
Interesting fact: Nordin’s half Moroccan, half Norwegian.

Kyle Parks, Strategic Partner, Bayview Public Relations

Client experience: In addition to his work as a business journalist and several national-level corporate PR/marketing roles, Kyle has worked with a wide variety of clients through Bayview, such as USAmeriBank, Regenesis Power, Connelly Carlisle Fields & Nichols, Plasma-Therm, Franklin Street, Rizzetta & Co., and The Centre.
Education: B.A. from Virginia Tech, MBA from University of Tampa.
Interesting fact: Kyle won an award for the best newspaper real estate story in the U.S., given by the National Association of Real Estate Editors, during his career at the St. Petersburg Times.

Support

Melissa Steward, Business Manager

Years of advertising experience: 0 but I have 3 years of Accounting; 3 years of Management, which is what matters in my role.
Education: BS in Accounting/Finance from Fontbonne University
Client Experience: I love working with interesting and creative people because they have great personalities.
Interesting Fact: Melissa was inducted into Fontbonne University Hall of Fame for Basketball in 2007.