Our summer interns have been hard at work at Schifino Lee. They’ve brought excitement, wit, youth, and vision to our office. We’ve grown quite comfortable to them being around to lend a hand or take a look at something with a fresh set of eyes, and now we want to show them off. Our first spotlight is on the organized, smiley, and vivacious Dina Ghioto. She’s an account services intern majoring in Advertising at the University of Georgia.
Q. What inspired you to get involved in advertising?
A. Ironically, bad advertising inspired me to get involved in the advertising world. I am a fixer, so I loved looking at billboards, listening to the radio, and watching television commercials as a kid and dreaming up ways to improve the ads and make them better.
Q. If you had a super power, what would it be?
A. If I had a super power, it would be the ability to speak every language fluently. I love to travel and I think that superpower would be beneficial and fun to surprise people with.
Q. What’s your favorite commercial/campaign?
A. My favorite campaign has always been and will always be Chickfila’s “Eat Mor Chikin” Campaign. It was one of the first times I understood and appreciated the genius behind innovative, creative, and unique advertising. It doesn’t get much better than an illiterate cow, aka future hamburger, urging you to eat more chicken while hanging from a billboard or water tower to get your attention.
Q. What do you hope to accomplish during the internship?
A. During this internship, I hope to get a better understanding of the advertising world by working with real clients, creating real work, and being a part of a real advertising team. I know I will gain valuable experience and a deep knowledge that I could’ve never acquired in the classroom. I want to walk out the doors knowing I really applied myself, learned, and grew both personally and professionally.
Q. What are you like outside of the office?
A. Outside the advertising world, I am an adrenaline junkie, world traveler, and lifelong dancer. See photo above (that’s me, bungy jumping in South Africa with my dance partner, Patrick Swayze).