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Schifino Lee - 10:30 am June 9, 2015

Creating A Sharper Brand Image for MaxiVision

Posted in Design

With many new competitors entering the eye health dietary supplement space, MedOp Inc. knew it was critical that they revamp the look of their MaxiVision line of products. So they reached out to Schifino Lee to partner with them on the development of a new brand identity, along with packaging, that reflected their high-quality premium products which improve and maintain vision affected by age-related macular degeneration.

The result is a lineup of sleek, clean designs for MaxiVision’s bottle labels, boxes, and drink packets. A fresh color system was utilized to differentiate between each of the product offerings: Eye, Eye & Body, Whole Body, and Ocular.productdisplay

“Schifino Lee gave us the fresh, contemporary update our products needed,” claims Brenda Gaulin, MedOp Director of Marketing. “Reaction to the new packaging has been very positive from our team and our customers.”

Once the packaging redesign was complete, the Schifino Lee team moved on to creating promotional support including point-of-sale displays, trade show banners, a presentation box, and an engaging outreach campaign that targeted optometrists.

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