Though Alessi Foods had (and still has) the best selling brand of balsamic vinegar and breadsticks in the country, their other products didn’t shine quite as brightly. They had several major marketing hurdles that needed simple, smart thinking to overcome, including:
Based on the insight that “foodies” appreciate authenticity and have a real passion for high-quality, natural ingredients, we developed an ownable brand position and created an integrated, multi-media campaign which included TV, digital ads, a website, social media and package design that really fired up the hunger of our desired consumer.
Since the campaign’s launch in September of 2012:
Awareness has increased
Advertising increased Facebook “likes” by 118%
5,479,699 Digital advertising impressions