Work

Alessi

Branding/Digital

Schifino Lee refined the Alessi Premium Pasta Sauce brand and created compelling communications to reach the desired consumer, based on customer research. Schifino Lee positioned Alessi as a premium, authentic Italian brand in the Italian dinner category while also increasing market share in several food categories. The engagement includes product packaging design, TV spots, in-store displays, radio spots, digital advertising and social media.

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