Despite being the leader in the FAR 135 air cargo industry for some time, Ameriflight’s branding failed to communicate their size, expertise and quality of service. They still looked like a smaller player rather than a valued partner to the likes of FedEx and UPS.
Based on the insight that Ameriflight became the largest regional air cargo carrier in the world largely by over-delivering on client expectations, we rebranded them around the concept of going “Above & Beyond”. Their new branding was supported by a website, unique photography, print collateral, email blasts and public relations. By giving them a more contemporary look and voice, along with a truly innovative skyward-scrolling website, we’re literally and figuratively helping them soar to new heights.
Since the campaign’s launch in Fall of 2014:
Awareness has increased
Morale has increased within the company
2015 district Silver Addy Award, local Gold Addy Award, 2014 MarCom Platinum Award