Black Rock Bar & Grill
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Black Rock gives its guests the opportunity to choose from an award-winning selection of steaks and seafood to personally cook on top of a 755° volcanic rock. This unique experience makes Black Rock the perfect place to cook up rare and tender moments with family and friends.

The Michigan-based chain of restaurants recently selected Schifino Lee to promote its expansion into Florida and the South.

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Solution

The grand opening campaign included an integrated mix of tv, radio, outdoor, digital, and social media. Combined with PR and a superstar management team at Black Rock, Schifino Lee knocked it out of the park.

Black Rock TV :30 Spot

Black Rock Radio :30 Spot

Results

Recently, Black Rock Bar & Grill opened its new Windermere, FL location to great success.

“It was slammed packed and our guests were thrilled with the experience. We even received tons of media coverage,” said Paul Samson, co-owner of Black Rock Bar & Grill. Black Rock’s new Carrollwood and Brandon locations are also now open.

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