Work

Gerdau

Print Ad Campaign

Gerdau wanted to announce their name change and integrate their rebranding initiative with the celebration of their 110th anniversary. Schifino Lee recognized this as an opportunity to increase awareness of Gerdau by highlighting the company’s commitment to communities. The campaign we created communicates how Gerdau is both a global leader and local pillar. It ran nationally in major newspapers and successfully told a brand story that spans 110 years of worldwide success built on the most important kind of strength: human strength.

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