In a very crowded channel lineup, a new TV concept born out of the blossoming home improvement category needed memorable branding that could help it stand out to multiple target audiences, including consumers, advertisers, and cable operators.
HGTV was positioned as the place for ideas and inspiration for your own personal brand – the home. For eight years, through multiple executions, the campaign exemplified the connection everyone has with their home and how it makes life better. HGTV was truly one of the original reality networks.
Over the course of the multi-year campaign:
HGTV became the fastest growing network in cable history
Dream Home giveaways garnered more entries than any network promotion
The home improvement industry became one of the largest segments in US economy
Previous 
