Tampa’s Lowry Park Zoo needed to keep interest and ticket sales on the rise for their annual WaZoo Beer Fest, even as newer, competing local beer festivals cropped up.

Solution

For the Zoo’s 19th annual WaZoo, we developed an integrated advertising campaign that tightly connected the fun of the Beer Fest with the charitable good of supporting the Zoo’s abundant wildlife. The multi-media campaign consisted of online advertising, billboards, print ads, t-shirts, and flyers.

Results

For the 2014 WaZoo Beer Fest:

Nearly 4,000 people in attendance

500+ volunteers working the event

Hundreds of beer vendors

See more of the wild results we’ve achieved for the Zoo in our Case Study Video: