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In an incredibly crowded and competitive market, Pollack Shores, one of the Southeast’s top real estate development firms, needed to brand their upcoming apartment community compatibly with prospective residents’ unique wants and needs.

Marisol Print Collateral


To differentiate Marisol at Viera from competitors, we invented a niche that embodies a new standard of living for residents. Our team’s strategic discoveries became the building blocks for a brand story that transforms the target audience’s value of high-end amenities into a celebration of high-end experiences.

Marisol Print Collateral
Through branding, website, sales kit, collateral, signage, and environmental pieces, we’re reinforcing Marisol’s “new luxury” story, which targets mature, higher-income families who want to Live in the Very Moment.

Marisol Print Collateral

Working with a limited budget, we dramatically retouched an existing image into a spectacular visual that perfectly captures the brand’s essence.


Marisol Sales Office


Through summer 2016, our branding and marketing efforts have:

<p>Exceeded goals for net leases and move-ins </p>

Exceeded goals for net leases and move-ins

<p>Dramatically increased visibility of the property</p>

Dramatically increased visibility of the property

<p>Captured over 60 leads from the website alone</p>

Captured over 60 leads from the website alone

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