In an incredibly crowded and competitive market, Pollack Shores, one of the Southeast’s top real estate development firms, needed to brand their upcoming apartment community compatibly with prospective residents’ unique wants and needs.
To differentiate Marisol at Viera from competitors, we invented a niche that embodies a new standard of living for residents. Our team’s strategic discoveries became the building blocks for a brand story that transforms the target audience’s value of high-end amenities into a celebration of high-end experiences.
Through branding, website, sales kit, collateral, signage, and environmental pieces, we’re reinforcing Marisol’s “new luxury” story, which targets mature, higher-income families who want to Live in the Very Moment.
Working with a limited budget, we dramatically retouched an existing image into a spectacular visual that perfectly captures the brand’s essence.
Through summer 2016, our branding and marketing efforts have:
Exceeded goals for net leases and move-ins
Dramatically increased visibility of the property
Captured over 60 leads from the website alone