Already known as the powerhouse for sales and service solutions, Miller Heiman Group (formerly MHI Global) also wanted to be recognized as a cutting-edge thought leader in the area of first-line leadership.
To build interest in, and generate inquiries for, Miller Heiman Group’s leadership solutions for first line leaders, Schifino Lee created something with real kick: Boss Sauce. Inspired by Miller Heiman Group’s proprietary research, this bottled concoction acted as the foundation for our marketing which playfully expressed the fourteen ingredients it takes to be a better leader.
Using a broad mix of digital tactics featuring Boss Sauce, we captured the attention and appetites of our target audience and drove them to learn more on the Miller Heiman Group campaign microsite. Once there, they downloaded the proprietary research as we captured their data for further outreach.
Lead generation goals were exceeded by 43%.
Broke through the clutter
Increased website traffic