Already beloved by local art enthusiasts, the Tampa Museum of Art wanted to become an inspiring, go-to destination for the entire community. But with only 5% of the public predisposed to attending an art exhibition, the Museum needed an agency to help make the other 95% aware of what they’re missing.
To reposition the Tampa Museum as the nexus of creativity and imagination for everyone in our community, Schifino Lee created a new campaign that seeks to change public perceptions, giving them a reason to experience something new, spark great conversations, and create life-long memories in an unexpected place.
The bedrock for our campaign is the new tagline, Imagine That, which cleverly expresses the Museum as a place of inspiration, fun and enjoyment. It uses a strategic mix of social media, billboards, monthly direct mailers, digital media, and radio promotions to capture the entire community’s attention. By repositioning the Museum as a place for everyone, we are broadening its role in the Tampa Bay community.
“I’ve always had a passion for the Tampa Museum of Art. It was influential in my love of creativity, leading to the opening of Schifino Lee itself. We’re beyond thrilled to partner with the Museum, inspiring an art evolution in downtown Tampa.” – Ben Lee, Principal
Since the campaign launched in January 2016:
Over 3,000,000 Billboard Impressions
Social media followers increased
Social media engagement increased