Westshore Pizza
Scroll Down
PreviousPrevious Next Next

Even though Westshore Pizza had a solid reputation in the markets it served well, it was not top of mind for most people when they ordered pizza. It struggled to stand out against well-branded national competitors with gargantuan budgets.

Solution

Based on the insight that pizza is the best food for sharing with friends and family, along with our audience’s preference for high-quality, local brands, we captured authentic social moments weaved with a philosophy of getting back to what’s good. What looked like a big budget media campaign of TV, radio, outdoor and digital ads was actually affordable and effective!

New 30 second spot:

New 15 second spot:

Original 30 second spot:

menu

Results

From campaign launch in Fall 2013 through Fall of 2014:

<p>Sales increased 22%</p>

Sales increased 22%

<p>Average pizza order jumped 13%</p>

Average pizza order jumped 13%

<p>Website traffic grew 24%</p>

Website traffic grew 24%

Check out what our client has to say: