Even though Westshore Pizza had a solid reputation in the markets it served well, it was not top of mind for most people when they ordered pizza. It struggled to stand out against well-branded national competitors with gargantuan budgets.
Based on the insight that pizza is the best food for sharing with friends and family, along with our audience’s preference for high-quality, local brands, we captured authentic social moments weaved with a philosophy of getting back to what’s good. What looked like a big budget media campaign of TV, radio, outdoor and digital ads was actually affordable and effective!
New 30 second spot:
New 15 second spot:
Original 30 second spot:
From campaign launch in Fall 2013 through Fall of 2014:
Sales increased 22%
Average pizza order jumped 13%
Website traffic grew 24%
Check out what our client has to say: